📌 Core Information
🔹 Job Title: Senior ATL Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms.
- Data-driven approach to maximize campaign effectiveness and attract high-quality customers.
- Collaboration with creative and production teams to develop innovative campaign concepts.
- Leadership and management of agency and media supplier relationships at a senior level.
- Cross-functional teamwork to drive sustainable brand growth for Autohero and Wirkaufendeinauto.de.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive transformative impact across leading automotive brands.
📋 Key Responsibilities
✅ Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across various channels.
✅ Develop and implement cutting-edge measurement and attribution frameworks to maximize marketing effectiveness.
✅ Conduct in-depth analysis of campaign performance by integrating KPIs with core business data to identify strategic growth opportunities.
✅ Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
✅ Build and present compelling, data-backed business cases for brand initiatives while cultivating strong relationships with media partners and stakeholders.
✅ Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.
✅ Collaborate with creative and production teams to utilize data-driven insights and inspire innovative campaign concepts.
✅ Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision-making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
Experience: 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment.
Required Skills:
- Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery.
- Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.
- Extensive experience in managing agency and media supplier relationships at a senior level.
- Outstanding communication and presentation skills; fluency in English is essential.
- Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.
Preferred Skills:
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese.
- High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.
ASSUMPTION: This role requires a strong analytical background, proven leadership abilities, and exceptional communication skills to succeed in a dynamic, data-driven environment.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and company size)
Benefits:
- Flexible working hours and 30 days of vacation.
- Dedicated education budget for online courses, conferences, and training.
- Discounts on well-known brands and special offers on used cars.
- Free access to Headspace for mental well-being.
Working Hours: Full-time position with flexible working hours and the option to work from home.
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company focused on disrupting the automotive industry through innovative digital platforms.
Company Size: 5,001-10,000 employees. As a large organization, AUTO1 Group offers a diverse working environment with ample opportunities for growth and collaboration.
Founded: 2012. AUTO1 Group started as a unicorn and has since grown into a publicly listed company, operating in over 30 countries across Europe.
Company Description:
- AUTO1 Group is a multi-brand technology company that focuses on building the best way to buy and sell cars.
- The company operates local European consumer brands like wirkaufendeinauto.de, offering consumers the fastest and easiest way to sell their cars.
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility and technology.
- Innovation and disruption in the automotive industry.
- Startups, fin-tech, and wholesale car trading.
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's diverse range of brands and products allows for unique career growth opportunities and exposure to various aspects of the automotive industry.
📊 Role Analysis
Career Level: Senior. This role is designed for experienced marketing professionals looking to drive strategic impact and lead cross-functional teams.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including creative, production, and data analytics.
Work Arrangement: Hybrid. This role requires a combination of on-site work at the Madrid office and remote work, with flexible working hours.
Growth Opportunities:
- Potential to lead and grow a team of marketing professionals as the company expands its footprint across Europe.
- Opportunities to work on high-impact campaigns and drive strategic initiatives that shape the company's marketing direction.
- Exposure to various aspects of the automotive industry and the chance to work with leading consumer brands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a lasting impact on the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid. The Madrid office serves as the primary work location, with the option to work remotely for part of the week.
Office Location(s): Calle de Rosario Pino 14, Madrid, 28020, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, excellent dining options, and a high quality of life.
- The city is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
- Madrid is home to a diverse and multicultural community, with a strong international business presence.
Work Schedule: Full-time, with flexible working hours and the option to work from home.
ASSUMPTION: Working in Madrid offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and cross-functional team members.
- Final interview with the Head of Marketing.
Key Assessment Areas:
- Strategic thinking and analytical skills.
- Leadership abilities and teamwork dynamics.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Demonstrate your understanding of the automotive industry and AUTO1 Group's business model.
- Prepare examples of your data-driven approach to marketing campaign management and optimization.
ATS Keywords: Marketing campaigns, data analysis, budget management, agency management, communication skills, programmatic media buying, creative strategy, fluency in English, SQL, BigQuery, leadership, attention to detail, adaptability, innovation, fluency in European languages.
ASSUMPTION: A well-structured resume and cover letter, tailored to the specific requirements of this role, will increase the chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Excel
- SQL or BigQuery
- Programmatic media buying platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and disruption
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, data-driven environment, and are you comfortable making strategic decisions based on data?
- Are you an effective communicator and collaborator, able to work well with cross-functional teams?
- Do you have a proven track record of driving results and continuous improvement in marketing campaigns?
ASSUMPTION: A strong cultural fit with AUTO1 Group's values and work style is crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple high-stakes projects and campaigns simultaneously may require exceptional organizational skills and time management.
- Working in a dynamic, fast-paced environment may present challenges in maintaining a healthy work-life balance.
- Collaborating with cross-functional teams and stakeholders may require strong communication and interpersonal skills.
- Adapting to a hybrid work arrangement may present challenges in maintaining productivity and engagement.
ASSUMPTION: Addressing these potential challenges proactively and demonstrating adaptability will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique opportunity to work on high-impact campaigns for leading automotive brands.
- Industry-specific context: The automotive industry is highly competitive and dynamic, requiring a strong understanding of consumer behavior and market trends.
- Career path comparison: This role offers significant growth potential, with opportunities to lead and grow a team of marketing professionals and drive strategic initiatives.
ASSUMPTION: Understanding the unique aspects of this role and the automotive industry will be crucial for success in the application process and long-term career growth.
📝 Sample Projects
- Developing and executing a strategic marketing campaign for Autohero's launch in a new European market.
- Optimizing Wirkaufendeinauto.de's digital marketing efforts to improve customer acquisition and retention.
- Conducting a comprehensive analysis of Auto1 Group's marketing funnel to identify opportunities for improvement and cost savings.
ASSUMPTION: Familiarity with relevant marketing projects and case studies will demonstrate your understanding of the role's requirements and your ability to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenges facing Autohero and Wirkaufendeinauto.de in the next 12-24 months, and how this role will address them?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success, to drive overall business growth?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does AUTO1 Group support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful, well-researched questions will demonstrate your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on data-driven campaign management and optimization.
- Prepare examples of your data-driven approach to marketing campaign management and optimization, demonstrating your analytical skills and strategic thinking.
- Follow up with the hiring manager, Cezary Sliszka, within 7-10 days of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
