📌 Core Information
🔹 Job Title: Senior B2B Copywriter (6 month FTC)
🔹 Company: DEPT®
🔹 Location: Manchester, United Kingdom
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating clear, effective, and original copy for B2B clients' CRM marketing
- Writing content for various channels with a focus on the B2B audience
- Providing clear and effective feedback to team members and stakeholders
- Establishing, strengthening, and upholding copy standards
- Delivering creative ideas confidently both internally and externally
ASSUMPTION: This role requires a strong background in B2B copywriting and a deep understanding of digital marketing channels.
📋 Key Responsibilities
✅ Create clear, effective, and original copy for clients' CRM marketing
✅ Write content for various channels with a focus on the B2B audience
✅ Provide clear and effective feedback to team members and stakeholders
✅ Give directional brand and tone of voice guidance
✅ Establish, strengthen, and uphold copy standards
✅ Establish processes and policies to maximise efficiency
✅ Deliver creative ideas confidently both internally and externally
✅ Offer strategic messaging insights on creative campaigns
✅ Research competitors and trends for creative inspiration
✅ Facilitate creative brainstorms and other necessary meetings
✅ Exhibit leadership and professionalism across all interactions
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: Proven experience as a B2B copywriter, preferably in an agency or brand setting
Required Skills:
- Proven experience in B2B copywriting
- Strong editing skills and the ability to give and receive feedback
- In-depth knowledge of multi-channel digital copy and brand development
- Ability to deliver compelling marketing and content copy that sells
- Confidence working with other departments and stakeholders
Preferred Skills:
- Experience in the e-commerce/transportation technology sector
- Translation and/or transcreation experience
ASSUMPTION: A background in a fast-paced agency environment would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (pro-rated for 6-month contract)
Benefits:
- Healthcare with Bupa or Medicash
- Flexible, hybrid working policy (2 days from the office)
- Pension, free private healthcare, mental health support, and company sick pay scheme
- 26 days paid holiday (plus UK Bank Holidays)
- Season ticket loan and cycle to work scheme
- Enhanced family friendly policies
- Social and cultural events
- Inspirational talks and learning and development opportunities
- Buddy programme
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior B2B copywriter role in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing & Advertising
Company Size: 1,001-5,000 employees (Global, with a boutique culture)
Founded: 2015 (as a merger of several agencies)
Company Description:
- DEPT® is a pioneering technology and marketing services company
- Works with global brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more
- Committed to making a positive impact on the planet, with Climate Neutral and B Corporation certifications
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s global presence and boutique culture offer applicants the opportunity to work with diverse clients and teams.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Copy
Work Arrangement: Hybrid (2 days from the office)
Growth Opportunities:
- Potential to take on a leadership role within the copy team
- Opportunities to work on global campaigns and collaborate with diverse teams
- Possibility to transition into a permanent role, depending on performance and business needs
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Manchester, United Kingdom
Geographic Context:
- Manchester is a vibrant city in the North West of England
- Known for its rich industrial history, cultural attractions, and thriving digital and creative sectors
- Offers a high quality of life with affordable housing, excellent transport links, and a diverse range of amenities
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to enjoy the best of both city and rural living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Creative brief and writing test
- Final interview with the Head of Copy and/or other team members
Key Assessment Areas:
- Writing and editing skills
- Understanding of B2B marketing and digital channels
- Cultural fit and alignment with DEPT®'s values
- Problem-solving skills and the ability to work under pressure
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your portfolio or examples of your work, if applicable
- Prepare for the creative brief and writing test by researching DEPT® and the role
- Be ready to discuss your approach to feedback and collaboration
ATS Keywords: B2B copywriting, editing, feedback, digital copy, brand development, marketing, content creation, creative campaigns, research, leadership, collaboration, communication, strategic messaging, creative brainstorming
ASSUMPTION: DEPT®'s application process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Curious
- Self-driven
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Data-driven and results-focused
- Collaborative and inclusive
- Flexible and adaptable
Self-Assessment Questions:
- How do you embody DEPT®'s value of being pioneering in your approach to copywriting?
- How do you ensure that your work aligns with the brand voice and tone of voice guidelines for our clients?
- How do you handle feedback and incorporate it into your work to improve your skills and the quality of your output?
ASSUMPTION: DEPT®'s culture values curiosity, self-drive, and collaboration, making it an ideal fit for proactive and innovative individuals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse clients and stakeholders, each with their own unique brand voice and tone
- Keeping up with industry trends and best practices in digital marketing and copywriting
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B copywriting for CRM marketing within a global agency setting
- Compared to other senior copywriter roles, this position offers a higher level of responsibility and autonomy
- Career progression opportunities may vary depending on the specific agency and its structure
ASSUMPTION: This role offers a unique opportunity to work on global B2B campaigns and collaborate with diverse teams within a dynamic and innovative agency environment.
📝 Sample Projects
- Developing a comprehensive CRM content strategy for a global e-commerce client
- Creating a series of targeted email campaigns for a B2B technology company
- Writing and editing a whitepaper on digital marketing trends for a marketing agency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall structure of the copy team and the agency?
- What opportunities are there for professional growth and development within the company?
- How does DEPT® support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the creative brief and writing test by researching DEPT® and the role
- Be ready to discuss your approach to feedback and collaboration
- Follow up with the HR team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
