Senior B2B Marketing Manager

📌 Core Information

🔹 Job Title: Senior B2B Marketing Manager

🔹 Company: NALA

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and shaping the marketing function for a successful fintech company
• Developing and executing marketing strategies to increase brand awareness, drive engagement, and support business growth
• Taking ownership of content and digital marketing, including website relaunch, social media, and email marketing
• Collaborating with the Head of Sales to align marketing efforts with sales objectives
• Expanding into new markets and positioning NALA as a trusted player in the B2B payments space

ASSUMPTION: This role requires a strategic mindset, strong digital marketing skills, and a solid understanding of the payments industry to drive meaningful results and make a lasting impact on the company's growth.

📋 Key Responsibilities

✅ Develop and execute NALA’s marketing strategy, focusing on brand awareness, lead generation, and customer engagement

✅ Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest

✅ Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives

✅ Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion

✅ Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning NALA as a trusted player in the B2B payments space

✅ Analyze and report on marketing performance, using insights to refine strategies and improve ROI

✅ Support NALA’s expansion into new markets, ensuring a strong brand presence as we scale beyond Africa

ASSUMPTION: This role requires a hands-on approach, with the ability to manage projects from planning to execution and a strong focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in brand building, developing and executing marketing strategies that drive awareness and engagement, with a strong background in digital marketing

Required Skills:

• Experience in the payments industry, with an understanding of its dynamics and challenges
• Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Proven ability to work independently and in a team environment

Preferred Skills:

• Experience in event planning and execution, such as industry roundtables and networking events

ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of the B2B payments space will be at a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• 27 Days Off Plus UK Bank Holidays
• Birthday Leave
• Enhanced Parental Leave
• Global Workspace
• Learning Budget
• Sarabi
• Monthly Socials
• Free Coffee

Working Hours: Full-time position with flexible working hours and remote work options

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on financial inclusion and digital financial services in Emerging Markets

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2017, with a mission to build payments for the Next Billion and transform how money moves into Emerging Markets

Company Description:

• NALA is a Y-Combinator-backed fintech company building payments for the Next Billion, focusing on Emerging Markets such as Africa and Asia
• The company aims to simplify financial transactions for individuals and businesses, helping them thrive in a global economy
• NALA is driven by innovation, community, and the belief that everyone deserves access to reliable, efficient, and affordable financial services

Company Specialties:

• Financial Inclusion
• Digital Financial Services
• Mobile Money
• Fintech

Company Website: http://www.nala.com

ASSUMPTION: NALA's focus on Emerging Markets and financial inclusion presents unique opportunities and challenges for marketing efforts, requiring a deep understanding of local markets and customer needs.

📊 Role Analysis

Career Level: Senior-level marketing role, offering the opportunity to build and shape the marketing function for a successful fintech company

Reporting Structure: This role reports directly to the Head of Sales and works closely with the sales team to align marketing efforts with sales objectives

Work Arrangement: Full-time position with remote work options, offering flexibility and the opportunity to work from global WeWork locations

Growth Opportunities:

• As NALA expands into new markets, there will be opportunities for the successful candidate to grow within the marketing team or take on additional responsibilities
• The company's rapid growth and expansion plans present numerous prospects for professional development and career advancement

ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on NALA's growth and expansion, with potential for career progression as the company continues to scale.

🌍 Location & Work Environment

Office Type: NALA offers a global workspace with access to WeWork locations worldwide, providing a flexible and collaborative work environment

Office Location(s): San Francisco, US (Headquarters), with a strong focus on remote work and global expansion

Geographic Context:

• London, England, United Kingdom is the primary location for this role, offering a vibrant and multicultural work environment
• The United Kingdom's financial services industry is well-established and offers numerous opportunities for growth and collaboration
• NALA's focus on Emerging Markets presents unique cultural and linguistic challenges that require a global mindset and adaptability

Work Schedule: Full-time position with flexible working hours, allowing for a healthy work-life balance and remote work options

ASSUMPTION: The successful candidate will be comfortable working in a remote and global work environment, with the ability to adapt to different time zones and cultural contexts.

💼 Interview & Application Insights

Typical Process:

• Interview with Senior Talent Partner (30 minutes)
• Interview with Head of Sales (45 minutes)
• Case Study with Head of Sales and a member of the team (30 minutes)
• Final Interview with our COO (30 minutes)

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Understanding of the payments industry and NALA's mission
• Ability to work independently and in a team environment
• Cultural fit and alignment with NALA's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and understanding of the payments industry
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
• Research NALA's mission, values, and focus on Emerging Markets to demonstrate your enthusiasm and cultural fit

ATS Keywords: Brand building, marketing strategy, digital marketing, content creation, website management, payments industry knowledge, HubSpot, lead generation, customer engagement, account-based marketing, thought leadership, marketing performance analysis

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for NALA's growing team.

🛠️ Tools & Technologies

• HubSpot (for marketing automation, CRM, and campaign management)
• Website management tools (e.g., WordPress, Wix, or other platforms)
• Social media management tools (e.g., Hootsuite, Buffer, or other platforms)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or other platforms)

ASSUMPTION: The successful candidate will have experience with HubSpot and other marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Community
• Belief in financial inclusion for all

Work Style:

• Collaborative and team-oriented
• Adaptable and comfortable working in a global and remote environment
• Data-driven and results-focused

Self-Assessment Questions:

• How do you align with NALA's mission to build payments for the Next Billion and transform financial services in Emerging Markets?
• How do you approach working in a global and remote team environment, and what strategies do you use to build strong relationships with colleagues in different time zones?
• Can you provide an example of a time when you had to adapt your marketing strategy to accommodate cultural or linguistic differences in a target market?

ASSUMPTION: NALA values candidates who are passionate about their mission, adaptable, and comfortable working in a global and remote environment, with a strong focus on collaboration and results-driven decision-making.

⚠️ Potential Challenges

• Navigating cultural and linguistic differences in Emerging Markets
• Managing a remote and global team, with the need to build strong relationships and foster collaboration across time zones
• Balancing the need for strategic, long-term marketing initiatives with the demands of day-to-day campaign management and execution
• Keeping up with the rapid growth and expansion of a fast-paced fintech company

ASSUMPTION: The successful candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the payments industry and its unique dynamics and challenges
• NALA's focus on Emerging Markets presents unique opportunities and challenges compared to more established financial services markets
• This role offers the opportunity to build and shape the marketing function for a successful fintech company, with potential for career progression as the company continues to scale

ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of the B2B payments space will be at a significant advantage in this role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch NALA's services in a new Emerging Market, tailored to the local cultural and linguistic context
• Creating a thought leadership report on the state of digital financial services in Emerging Markets, positioning NALA as a trusted player in the industry
• Managing the relaunch of NALA's website, including content creation, SEO optimization, and user experience improvement

ASSUMPTION: The successful candidate will have experience with similar projects and a proven track record of driving results in a marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the company's expansion plans for the next 12-24 months and how this role will support those efforts?
• How does NALA approach working with local partners and stakeholders in Emerging Markets, and what role will I play in building and maintaining those relationships?
• Can you provide an example of a successful marketing campaign that NALA has executed in the past, and what lessons were learned from that experience?
• How does NALA support the professional development and growth of its employees, and what opportunities exist for career progression within the marketing team?
• What is the company's approach to work-life balance, and how does that manifest in a remote and global work environment?

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for NALA's growing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and understanding of the payments industry
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
• Research NALA's mission, values, and focus on Emerging Markets to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.