Senior B2B Marketing Manager

📌 Core Information

🔹 Job Title: Senior B2B Marketing Manager

🔹 Company: Visa

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive adoption of Visa payment products and solutions
• Collaborating with global and local teams to create marketing materials and lead strategic marketing projects
• Promoting thought leadership content and positioning Visa at the forefront of digital commerce
• Planning and executing key client/industry events and campaigns to engage target audiences and drive demand for Visa's commercial solutions
• Building sales enablement content and localizing digital assets to support B2B campaigns and product launches

ASSUMPTION: This role requires a strategic thinker with a results-oriented, innovative mindset, strong communication skills, and the ability to work effectively across diverse markets and cultures.

📋 Key Responsibilities

✅ Develop and execute regional marketing strategies in close collaboration with global and regional teams to achieve growth goals, including supporting the adoption of new digital payment and agentic commerce solutions.

✅ Become an expert on our target audiences, developing compelling value propositions and messaging focused on innovation in commercial payments and commerce.

✅ Create marketing materials and experiential strategies aligned with regional priorities, highlighting key differentiators such as next-generation payment solutions.

✅ Lead and manage agencies on strategic marketing projects that support business objectives and drive tangible outcomes, with an emphasis on digital transformation and seamless payment experiences.

✅ Collaborate with global product and regional B2B marketing teams to promote thought leadership content and position Visa at the forefront of digital commerce.

✅ Plan and execute key client/industry events and campaigns to engage target audiences and drive demand for Visa's commercial solutions, including the introduction of innovative payment options such as Click2Pay.

✅ Build sales enablement content and localize digital assets to support B2B campaigns and product launches, ensuring teams can effectively communicate Visa's latest commercial offerings.

✅ Activate ongoing marketing strategies and events to build awareness and drive demand, supporting both the launch and ongoing adoption of new solutions.

✅ Accelerate end-user adoption by leading client marketing initiatives in partnership with country teams, supporting activation, acquisition, and usage for commercial products, especially those leveraging digital and intelligent commerce capabilities.

ASSUMPTION: This role requires a strong understanding of emerging payment and ecommerce trends, including digital transformation and intelligent commerce, as well as experience with partner programs.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 8+ years of relevant work experience

Required Skills:

• Proven experience in B2B marketing, with a focus on digital transformation and ecommerce
• Strong written and verbal communication skills, including effective presentation abilities
• Collaborative team player with strong organizational, analytical, and problem-solving skills
• Financial acumen and data-driven decision-making skills
• Ability to work effectively across diverse markets and cultures

Preferred Skills:

• 9+ years of relevant work experience
• Experience with partner programs
• Knowledge of Agentic commerce and Infused ecommerce
• Strong stakeholder management and ability to work in a matrixed environment
• Excellent presentation and communication skills

ASSUMPTION: Candidates with more relevant experience and additional skills will be given preference.

💰 Compensation & Benefits

Salary Range: ASSUMPTION: The salary range for this role is estimated to be between AED 350,000 - 450,000 per annum, based on industry standards for a Senior B2B Marketing Manager in Dubai with 8+ years of experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: Visa offers competitive compensation and benefits packages, with a focus on professional development and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown to become a world leader in payments technology.

Company Description:

• Visa is a global payments technology company that connects consumers, merchants, financial institutions, and government entities worldwide.
• The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a range of products and services, including credit, debit, prepaid, and commercial payments, as well as currency conversion, fraud protection, and data analytics.

Company Specialties:

• Global payments technology
• Digital payments
• Credit, debit, and prepaid cards
• Commercial payments
• Fraud protection and data analytics

Company Website: Visa Careers

ASSUMPTION: Visa's global presence and extensive product offerings provide numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports to the CEMEA Head of B2B Marketing and collaborates with global and regional teams.

Work Arrangement: Hybrid, with an expectation of days in office confirmed by the hiring manager.

Growth Opportunities:

• Potential to work on high-impact projects and drive business growth
• Opportunities to collaborate with global and regional teams, expanding professional networks
• Possibility to advance within the marketing department or explore other areas of the business

ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the marketing department and across Visa's global business.

🌍 Location & Work Environment

Office Type: Visa's Dubai office is a modern and collaborative workspace, designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Dubai is a major global hub for business, finance, and tourism, with a diverse and multicultural population.
• The United Arab Emirates has a thriving economy and a strong focus on innovation and technology.
• The region offers numerous opportunities for professional growth and development, as well as a high quality of life.

Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: Visa's Dubai office provides a dynamic and inclusive work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Collaboration and teamwork skills
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Visa's business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: B2B Marketing, Digital Transformation, Ecommerce, Strategic Thinking, Customer Insights, Messaging, Communication Skills, Presentation Skills, Organizational Skills, Analytical Skills, Problem-Solving Skills, Financial Acumen, Data-Driven Decision Making, Stakeholder Management, Collaboration, Innovation

ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Visa uses industry-standard marketing and project management tools to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving business growth and innovation

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with global and regional teams?
• Do you have a proven track record of driving business growth through innovative marketing strategies?

ASSUMPTION: Visa values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and can contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a matrixed organization
• Balancing regional priorities with global objectives
• Keeping up with the fast-paced and ever-evolving payments industry
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the payments industry and Visa's business.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on B2B marketing and driving adoption of Visa's commercial payment solutions
• Visa's global presence and extensive product offerings provide unique opportunities for professional growth and development
• This role offers the potential to work on high-impact projects and drive business growth, with a clear path for career advancement

ASSUMPTION: This role offers a unique combination of strategic, tactical, and collaborative responsibilities, with a strong focus on driving business growth and innovation.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive adoption of Visa's new Click2Pay solution
• Creating a thought leadership content series to position Visa as a leader in digital commerce and payments innovation
• Building a sales enablement content library to support B2B campaigns and product launches, ensuring consistent and effective communication of Visa's latest commercial offerings

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of this role, as well as the opportunity to drive business growth and innovation.

❓ Key Questions to Ask During Interview

• How does this role fit into Visa's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional development and growth of its marketing team members?
• What are the key challenges facing the B2B marketing team, and how can this role help address them?
• How does Visa foster a culture of innovation and collaboration within its marketing department?

ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, as well as a strong interest in Visa's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa Careers website
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Visa's business and industry to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.