Senior B2B Marketing Manager (Hybrid/Remote)

📌 Core Information

🔹 Job Title: Senior B2B Marketing Manager (Hybrid/Remote)

🔹 Company: OOOLAB

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns to generate high-quality enterprise leads using AI tools
• Collaborating with sales and product teams to enhance market presence and optimize marketing operations
• Managing paid media, email marketing, SEO, events, and webinars with a data-driven approach
• Partnering with content and design teams to develop high-impact materials and ensure messaging resonates with key enterprise personas
• Monitoring KPIs and continuously iterating campaigns using insights from AI tools and analytics dashboards

ASSUMPTION: This role requires a strategic, hands-on marketing professional with a proven track record in enterprise demand generation and experience using AI tools in marketing.

📋 Key Responsibilities

Lead Generation & Campaigns:

• Plan, execute, and continuously optimize demand generation campaigns targeting enterprise buyers
• Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization
• Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach

AI-Enhanced Marketing Operations:

• Leverage AI-powered platforms for campaign copywriting, A/B testing, ad creative variations, and outbound workflows
• Use marketing automation and CRM tools integrated with AI for lead tracking, nurturing, and scoring
• Experiment with AI analytics tools to generate insights, improve funnel performance, and support budget allocation decisions

Content & Messaging:

• Partner with content and design teams to develop high-impact materials (landing pages, email sequences, white papers, case studies)
• Ensure messaging resonates with key enterprise personas (HR, L&D, Operations, People Leaders), supported by AI-driven research and testing

Sales Enablement & Alignment:

• Collaborate with the sales team to define ICPs, refine messaging, and ensure smooth lead handoff
• Support ABM campaigns using AI for contact enrichment, personalization, and outreach automation

Performance & Optimization:

• Monitor KPIs including MQLs, SQLs, CPL, conversion rates, and pipeline contribution
• Continuously iterate campaigns using insights from AI tools and analytics dashboards

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data-driven optimization, requiring a well-rounded marketing professional with strong analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B marketing, with 2+ years focused on enterprise demand generation

Required Skills:

• Proven experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation)
• Deep understanding of the enterprise sales cycle and L&D buyer journey
• Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms
• Analytical mindset and a passion for testing, learning, and iterating
• Self-starter who thrives in a fast-moving, high-growth environment

Preferred Skills:

• Experience with specific AI marketing tools (e.g., Persado, Albert, OneSpot)
• Fluency in Vietnamese and English

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on enterprise demand generation and experience using AI tools in marketing. Familiarity with specific AI marketing tools and language skills are a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior B2B Marketing Manager with 5-10 years of experience in Vietnam)

Benefits:

• Health insurance and wellness programs
• Retirement savings plan
• Generous vacation and leave policies
• Learning and development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for a Senior B2B Marketing Manager with 5-10 years of experience in Vietnam. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: 51-200 employees (Mid-sized company)

Founded: 2018 (7 years in operation)

Company Description:

• OOOLAB is an education technology company based in Vietnam and Singapore, creating LearningOS — the #1 Enterprise LMS for Hybrid Learning
• The company serves over 200,000 paid users globally and offers a unique approach by acting as the client's Chief Learning Officer, providing a turnkey solution to strategize and implement training
• OOOLAB's mission is to have a positive impact on the lives of 1 million learners and educators by the end of 2026

Company Specialties:

• Learning Experience Platform
• Virtual Classroom
• Learning Management System (LMS)
• Content Management System (CMS)
• E-Learning App
• Curriculum Development
• Content Development
• Technology Development
• Education Technology (Edtech)
• Virtual Learning Environment
• Content Authoring
• Enterprise LMS
• Sales Training
• Corporate Training
• Sales Consultancy
• Hybrid Learning
• Corporate Training
• Customer Education
• Customer Service Training
• Effective Training
• Education and Enrichment

Company Website: http://www.thelearningos.com

ASSUMPTION: OOOLAB is a well-established EdTech company with a strong focus on hybrid learning and a comprehensive suite of learning solutions. Its mid-sized team allows for a collaborative and agile work environment.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with the sales, product, and content teams

Work Arrangement: Hybrid (Remote/On-site) with flexible hours and remote work options

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the role to expand or take on additional responsibilities
• With the company's focus on hybrid learning and AI-enhanced marketing, there are opportunities to stay at the forefront of industry trends and develop expertise in these areas
• The role offers the chance to work with a diverse range of teams and gain experience in various aspects of marketing, sales enablement, and content development

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing EdTech company, with potential for career growth and the chance to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site and remote work options

Office Location(s): Ho Chi Minh City, Vietnam (with additional offices in Singapore)

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling city with a mix of modern and traditional culture
• The city offers a wide range of dining, entertainment, and cultural experiences
• Ho Chi Minh City has a growing tech industry, with many startups and established companies in the EdTech sector

Work Schedule: Flexible hours with core working hours from 8:30 AM to 5:30 PM (Vietnam time)

ASSUMPTION: Working in Ho Chi Minh City offers a unique blend of cultural experiences and a dynamic tech industry, providing an ideal environment for professionals looking to grow both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the hiring manager or CEO

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Data analysis and interpretation
• AI tool proficiency
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions focusing on your marketing strategy, campaign execution, and data-driven decision-making
• Familiarize yourself with OOOLAB's products and services, and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: B2B Marketing, Enterprise Demand Generation, AI Tools, Marketing Automation, CRM, Analytics, Campaign Optimization, Sales Enablement, Content Development, Hybrid Learning, EdTech

ASSUMPTION: OOOLAB's interview process focuses on assessing candidates' strategic thinking, hands-on campaign execution, and data-driven decision-making skills, with a strong emphasis on cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo)
• CRM (Salesforce)
• AI-powered marketing tools (e.g., Persado, Albert, OneSpot)
• Analytics platforms (Google Analytics, Tableau)
• Content creation and design tools (Adobe Creative Suite, Canva)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. OOOLAB provides training and support to help employees develop the necessary skills for success in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize our customers' needs and strive to exceed their expectations
• Innovative: We embrace change, continuously learn, and push the boundaries of what's possible
• Collaborative: We work together, support each other, and celebrate our collective successes
• Data-driven: We make informed decisions based on data and analytics, and continuously improve our processes
• Fun: We enjoy what we do and create a positive, engaging work environment

Work Style:

• Agile and adaptable: We thrive in a fast-paced, ever-changing environment and adapt quickly to new challenges
• Results-oriented: We focus on delivering meaningful outcomes and driving business impact
• Continuously learning: We embrace a growth mindset and are always looking for ways to improve and expand our skills
• Open and transparent: We communicate openly and honestly, and foster a culture of trust and accountability

Self-Assessment Questions:

• How do you align with OOOLAB's customer-centric approach, and can you provide an example of a time when you went above and beyond to meet a customer's needs?
• Describe a situation where you had to innovate or adapt to a significant change, and how did you approach it?
• Can you share an example of a time when you worked collaboratively with a team to achieve a common goal, and what was your specific contribution to the success?
• How do you use data to inform your decision-making, and can you provide an example of a time when you used data to drive meaningful business outcomes?
• What do you do to maintain a positive and engaging work environment, even in the face of challenges or setbacks?

ASSUMPTION: OOOLAB values candidates who embody their core values and work style, and actively seeks individuals who can contribute to their positive, innovative, and collaborative work environment.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings
• Working with AI tools may present a learning curve for candidates without prior experience in AI-enhanced marketing
• The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management
• The company's fast-paced growth may present challenges in keeping up with changes and maintaining a consistent workload
• The role may require occasional weekend or evening work to meet project deadlines or attend events

ASSUMPTION: While OOOLAB offers a dynamic and engaging work environment, candidates should be prepared to face potential challenges and adapt to the company's fast-paced growth and evolving needs.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-enhanced marketing and enterprise demand generation
• Compared to other marketing roles, this position offers a unique opportunity to work in the growing EdTech industry and make a significant impact on the business
• This role may have more responsibility for data-driven decision-making and campaign optimization than other marketing positions, requiring a strong analytical mindset

ASSUMPTION: Candidates should be prepared to take on a strategic, data-driven approach to marketing and be comfortable working with AI tools to optimize campaigns and drive business impact.

📝 Sample Projects

• Developing and executing a targeted ABM campaign using AI for contact enrichment, personalization, and outreach automation
• Creating and optimizing a high-converting landing page using AI-powered copywriting and A/B testing tools
• Analyzing campaign performance data using AI analytics tools to identify trends, improve funnel performance, and support budget allocation decisions

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and AI-enhanced nature of the role, highlighting the importance of candidates' analytical skills and ability to work with AI tools.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-enhanced marketing, and how this role contributes to its success?
• How does the company support the integration of AI tools into marketing campaigns, and what resources are available to help employees develop their skills in this area?
• Can you provide an example of a time when the company adapted its marketing strategy to accommodate changes in the market or customer needs, and how did the team approach this challenge?
• How does the company foster a culture of innovation and continuous learning, and what opportunities are there for professional growth and development within the role?
• Can you describe the company's approach to work-life balance, and how does the hybrid work arrangement support employees' personal and professional needs?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions focusing on your marketing strategy, campaign execution, and data-driven decision-making
• Familiarize yourself with OOOLAB's products and services, and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.