Senior B2B Marketing Manager (m/w/d)
shyftplan
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior B2B Marketing Manager (m/w/d)
- Company: shyftplan
- Location: Berlin, Germany
- Job Type: Full-Time
- Category: IT Services and IT Consulting
- Date Posted: June 20, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing scalable marketing strategies for enterprise customers in the manufacturing industry.
- Collaborating with sales and business development to implement campaigns and optimize performance based on KPIs.
- Creating and executing personalized multi-touch campaigns across various channels.
- Utilizing the company's tech stack (e.g., HubSpot, Cognism, LinkedIn Sales Navigator) effectively.
- Developing targeted content and messaging tailored to specific buyer journeys and personas.
ASSUMPTION: This role requires a strategic mindset with a strong operational focus. The ideal candidate will have experience in B2B marketing, preferably in a SaaS or technology-driven environment, and be comfortable working cross-functionally.
📋 Key Responsibilities
- Develop a scalable marketing strategy for enterprise customers in the manufacturing industry in the DACH region.
- Conceptualize and execute personalized multi-touch campaigns across channels like LinkedIn, email, web, direct outreach, and events.
- Utilize the company's tech stack effectively and contribute ideas for further development.
- Create targeted content and messaging tailored to specific buyer journeys and personas.
- Test, analyze, and optimize marketing measures based on clear KPIs, such as pipeline contribution or win rates.
- Collaborate closely with sales and business development to prioritize target accounts, develop playbooks, and coordinate outreach efforts.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance strategic planning and operational execution.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: Minimum of 2 years of experience in B2B marketing, preferably in a SaaS or technology-driven environment.
- Required Skills:
- Proven experience in B2B marketing, with a focus on enterprise customers.
- Strong understanding of B2B buyer journeys, complex decision-making processes, and stakeholder mapping.
- Ability to develop data-driven, creative marketing approaches and continuously optimize them.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in relevant marketing tools (e.g., HubSpot, Cognism, LinkedIn Sales Navigator).
- Native-level German and very good English skills.
Preferred Skills:
- Experience with account-based marketing (ABM) strategies.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of the manufacturing industry and its specific marketing challenges.
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in Berlin).
- Benefits:
- Germany Ticket.
- Urban Sports Club membership.
- Mobility budget.
- Modern, open office in the heart of Kreuzberg.
- Regular team events and company lunches.
- Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin, taking into account the company's size and the required qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting.
- Company Size: 51-200 employees.
- Founded: 2013.
- Company Description: shyftplan is a cloud-based shift planning software provider, focusing on scalability and adaptability for complex scheduling models. They serve over 500 customers worldwide, including many DAX-listed companies.
- Company Specialties: Software as a Service (SaaS), online shift scheduling software, new work, digitalization, Industry 4.0, employee intelligence, employee communication, and workforce management.
📊 Role Analysis
- Career Level: Senior.
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: On-site, with flexible working hours and remote work options available.
- Growth Opportunities: As a senior role, this position offers opportunities to lead projects, mentor junior team members, and contribute to the company's strategic direction.
🌍 Location & Work Environment
- Office Type: Modern, open office in Kreuzberg, Berlin.
- Office Location: Ritterstraße 26, 10969 Berlin, Germany.
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry. Kreuzberg is a popular neighborhood known for its diverse culture, nightlife, and street art.
- Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
💼 Interview & Application Insights
- Typical Process: Online application → Phone or video screening → On-site interview with the hiring manager and team members → Final interview with the Head of Marketing.
- Key Assessment Areas: Strategic thinking, operational execution, creativity, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of B2B buyer journeys and complex decision-making processes.
- Showcase your ability to develop data-driven, creative marketing approaches and optimize them based on performance data.
🛠️ Tools & Technologies
- HubSpot.
- Cognism.
- LinkedIn Sales Navigator.
- Other relevant marketing tools and platforms.
👔 Cultural Fit Considerations
- Company Values: Modern, open, and collaborative work environment; focus on employee well-being and work-life balance; commitment to diversity, equity, and inclusion.
- Work Style: Cross-functional collaboration, data-driven decision-making, continuous learning and improvement, and a strong focus on results and impact.
⚠️ Potential Challenges
- Balancing strategic planning and operational execution.
- Working with complex, enterprise-level customers in the manufacturing industry.
- Adapting to the fast-paced, dynamic environment of a growing tech startup.
📈 Similar Roles Comparison
- This role is similar to other senior B2B marketing positions in the tech industry, but it focuses specifically on enterprise customers in the manufacturing industry.
- The company's size and culture may offer a more agile and collaborative work environment compared to larger corporations.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to increase brand awareness among enterprise customers in the manufacturing industry.
- Creating targeted content and messaging tailored to specific buyer personas and stages of the buyer journey.
- Analyzing campaign performance data and optimizing marketing efforts based on clear KPIs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's marketing efforts in the enterprise segment?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to cross-functional collaboration and alignment with sales and business development efforts?
- How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) used to evaluate progress?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [application link](https://shyftplan.jobs.personio.com/job/2180645).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the company, understanding the role's requirements, and practicing common interview questions.
- Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior B2B Marketing Manager (m/w/d)
- Company: shyftplan
- Location: Berlin, Germany
- Job Type: Full-Time
- Category: IT Services and IT Consulting
- Date Posted: June 20, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing scalable marketing strategies for enterprise customers in the manufacturing industry.
- Collaborating with sales and business development to implement campaigns and optimize performance based on KPIs.
- Creating and executing personalized multi-touch campaigns across various channels.
- Utilizing the company's tech stack (e.g., HubSpot, Cognism, LinkedIn Sales Navigator) effectively.
- Developing targeted content and messaging tailored to specific buyer journeys and personas.
ASSUMPTION: This role requires a strategic mindset with a strong operational focus. The ideal candidate will have experience in B2B marketing, preferably in a SaaS or technology-driven environment, and be comfortable working cross-functionally.
📋 Key Responsibilities
- Develop a scalable marketing strategy for enterprise customers in the manufacturing industry in the DACH region.
- Conceptualize and execute personalized multi-touch campaigns across channels like LinkedIn, email, web, direct outreach, and events.
- Utilize the company's tech stack effectively and contribute ideas for further development.
- Create targeted content and messaging tailored to specific buyer journeys and personas.
- Test, analyze, and optimize marketing measures based on clear KPIs, such as pipeline contribution or win rates.
- Collaborate closely with sales and business development to prioritize target accounts, develop playbooks, and coordinate outreach efforts.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance strategic planning and operational execution.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: Minimum of 2 years of experience in B2B marketing, preferably in a SaaS or technology-driven environment.
- Required Skills:
- Proven experience in B2B marketing, with a focus on enterprise customers.
- Strong understanding of B2B buyer journeys, complex decision-making processes, and stakeholder mapping.
- Ability to develop data-driven, creative marketing approaches and continuously optimize them.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in relevant marketing tools (e.g., HubSpot, Cognism, LinkedIn Sales Navigator).
- Native-level German and very good English skills.
Preferred Skills:
- Experience with account-based marketing (ABM) strategies.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of the manufacturing industry and its specific marketing challenges.
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in Berlin).
- Benefits:
- Germany Ticket.
- Urban Sports Club membership.
- Mobility budget.
- Modern, open office in the heart of Kreuzberg.
- Regular team events and company lunches.
- Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin, taking into account the company's size and the required qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting.
- Company Size: 51-200 employees.
- Founded: 2013.
- Company Description: shyftplan is a cloud-based shift planning software provider, focusing on scalability and adaptability for complex scheduling models. They serve over 500 customers worldwide, including many DAX-listed companies.
- Company Specialties: Software as a Service (SaaS), online shift scheduling software, new work, digitalization, Industry 4.0, employee intelligence, employee communication, and workforce management.
📊 Role Analysis
- Career Level: Senior.
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: On-site, with flexible working hours and remote work options available.
- Growth Opportunities: As a senior role, this position offers opportunities to lead projects, mentor junior team members, and contribute to the company's strategic direction.
🌍 Location & Work Environment
- Office Type: Modern, open office in Kreuzberg, Berlin.
- Office Location: Ritterstraße 26, 10969 Berlin, Germany.
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry. Kreuzberg is a popular neighborhood known for its diverse culture, nightlife, and street art.
- Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
💼 Interview & Application Insights
- Typical Process: Online application → Phone or video screening → On-site interview with the hiring manager and team members → Final interview with the Head of Marketing.
- Key Assessment Areas: Strategic thinking, operational execution, creativity, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of B2B buyer journeys and complex decision-making processes.
- Showcase your ability to develop data-driven, creative marketing approaches and optimize them based on performance data.
🛠️ Tools & Technologies
- HubSpot.
- Cognism.
- LinkedIn Sales Navigator.
- Other relevant marketing tools and platforms.
👔 Cultural Fit Considerations
- Company Values: Modern, open, and collaborative work environment; focus on employee well-being and work-life balance; commitment to diversity, equity, and inclusion.
- Work Style: Cross-functional collaboration, data-driven decision-making, continuous learning and improvement, and a strong focus on results and impact.
⚠️ Potential Challenges
- Balancing strategic planning and operational execution.
- Working with complex, enterprise-level customers in the manufacturing industry.
- Adapting to the fast-paced, dynamic environment of a growing tech startup.
📈 Similar Roles Comparison
- This role is similar to other senior B2B marketing positions in the tech industry, but it focuses specifically on enterprise customers in the manufacturing industry.
- The company's size and culture may offer a more agile and collaborative work environment compared to larger corporations.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to increase brand awareness among enterprise customers in the manufacturing industry.
- Creating targeted content and messaging tailored to specific buyer personas and stages of the buyer journey.
- Analyzing campaign performance data and optimizing marketing efforts based on clear KPIs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's marketing efforts in the enterprise segment?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to cross-functional collaboration and alignment with sales and business development efforts?
- How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) used to evaluate progress?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [application link](https://shyftplan.jobs.personio.com/job/2180645).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the company, understanding the role's requirements, and practicing common interview questions.
- Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.