📌 Core Information
🔹 Job Title: Senior B2B Product Marketing Manager
🔹 Company: VEED.IO
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: 📦 Product Marketing
🔹 Date Posted: April 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the go-to-market strategy for VEED's product portfolio
- Working closely with Product, Sales, and Strategy teams
- Creating product collateral and managing product launches
- Ensuring alignment across marketing and product functions
ASSUMPTION: The role involves a high level of strategic development and demands someone with a comprehensive understanding of B2B marketing strategies.
📋 Key Responsibilities
✅ Define core messaging and positioning of products
✅ Conduct market research and user behavior analysis
✅ Collaborate with product and sales teams on GTM strategies
✅ Manage product launches and cross-functional team coordination
✅ Create sales enablement and marketing materials
✅ Measure and report on the success of marketing initiatives
ASSUMPTION: The responsibilities require strong project management skills and the ability to lead cross-functional initiatives.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in product marketing in a B2B SaaS or PLG company
Required Skills:
- Product Marketing
- B2B SaaS
- Go-To-Market Strategy
- Sales Enablement
Preferred Skills:
- Familiarity with Hubspot
- Proficiency in AI-powered tools for marketing
ASSUMPTION: Skills in digital marketing channels like SEO, paid ads, and social media are essential, although not explicitly listed as such.
💰 Compensation & Benefits
Salary Range: Not specified; expected to be competitive given the role’s seniority
Benefits:
- Flexible hybrid work model
- Professional development opportunities
- International work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The compensation likely includes performance bonuses, based on industry standards for senior marketing roles.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees; agile and rapidly growing
Founded: 2018
Company Description:
- AI-powered online video creation platform
- Backed by Sequoia Capital, serving millions globally
- Focus on simplifying video storytelling
Company Specialties:
- Video editing and creation tools
- Ease of use and accessibility
Company Website: https://www.veed.io
ASSUMPTION: VEED.IO aims to leverage AI to remain competitive in the tech-enabled media industry.
📊 Role Analysis
Career Level: Senior-level management role
Reporting Structure: Reports to VP of Marketing
Work Arrangement: One day in-office per week, rest flexible
Growth Opportunities:
- Significant impact on the company’s brand positioning
- Development of leadership capabilities
- Potential for career advancement in a fast-growing company
ASSUMPTION: The position is strategically cut out for an individual aiming for executive-level roles in the future.
🌍 Location & Work Environment
Office Type: Modern office with collaborative spaces
Office Location(s): Amsterdam, and potential for work in London headquarters
Geographic Context:
- Amsterdam is a vibrant city known for its international business environment
- Easy access to a range of cultural and social amenities
- Strong tech community presence
Work Schedule: Required in office once a week, otherwise flexible hours
ASSUMPTION: The hybrid work model encourages a balanced work-life integration.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Series of interviews (HR and technical)
- Final interview with senior leadership
Key Assessment Areas:
- Understanding of B2B product marketing
- Strategic thinking and problem-solving
- Cross-functional collaboration skills
Application Tips:
- Highlight experience with SaaS product launches
- Demonstrate strategic thinking through past projects
- Prepare to discuss how you've influenced product positioning
ATS Keywords: Product Marketing, Strategy, B2B, SaaS, Go-To-Market, Growth
ASSUMPTION: Candidates should tailor their applications to showcase strategic impact and SaaS experience.
🛠️ Tools & Technologies
- Hubspot CRM
- AI-powered marketing tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates are expected to have or quickly develop proficiency in these tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accessibility
- Collaboration
Work Style:
- Adaptive to change and fast-paced environments
- Proactive and self-motivated
- Team-oriented
Self-Assessment Questions:
- Are you comfortable leading in hybrid teams?
- Can you demonstrate data-driven decision-making?
- Do you have a knack for storytelling in product marketing?
ASSUMPTION: A cultural fit would require alignment with the company's mission and a proactive work style.
⚠️ Potential Challenges
- Navigating fast growth and change
- Aligning across diverse teams
- Balancing strategic planning with execution
- Integration of AI in the marketing process
ASSUMPTION: Candidates will need resilience and strong interpersonal skills to thrive.
📈 Similar Roles Comparison
- Focus on strategic product marketing in a digital context
- Opportunities to innovate with AI in marketing
- Similar roles exist in rapidly growing tech firms with dynamic work environments
ASSUMPTION: The role offers competitive differentiation in terms of market presence and technological innovation.
📝 Sample Projects
- Leading a rebrand initiative from conception to execution
- Developing a comprehensive GTM strategy for a new product line
- Initiating a cross-platform marketing campaign that increased market penetration
ASSUMPTION: Projects will focus on leveraging digital platforms and customer insights for market growth.
❓ Key Questions to Ask During Interview
- What is the vision for the product marketing team over the next year?
- How does VEED measure the success of a product launch?
- Can you describe a recent successful product marketing campaign?
- What role does customer feedback play in your marketing strategies?
- How do you see AI tools influencing the marketing strategies at VEED in the near future?
ASSUMPTION: These questions aim to gauge company direction, alignment, and the role's impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant B2B marketing experience
- Prepare for multiple rounds of interviews, including strategic and technical assessments
- Research VEED.IO's market positioning and key competitors
- Prepare examples of past strategic successes in a similar role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
