Senior B2B SAAS Content Marketer (Hybrid/Remote)

📌 Core Information

🔹 Job Title: Senior B2B SAAS Content Marketer (Hybrid/Remote)

🔹 Company: OOOLAB

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that drive lead generation and conversion
• Creating high-quality, enterprise-focused content across various formats and channels
• Collaborating with cross-functional teams to align content with campaign objectives
• Leveraging AI tools to scale content production and optimize performance
• Analyzing content performance and iterating based on engagement data and lead quality

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and proficiency in AI tools to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute content strategies that drive lead generation and conversion

✅ Create high-quality, enterprise-focused content across various formats and channels

✅ Collaborate with cross-functional teams to align content with campaign objectives

✅ Leverage AI tools to scale content production and optimize performance

✅ Analyze content performance and iterate based on engagement data and lead quality

ASSUMPTION: The successful candidate will have a proven track record in B2B content marketing, with a strong portfolio demonstrating their ability to create engaging, high-performing content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5+ years of experience in B2B content marketing, with a focus on enterprise software, EdTech, or HR tech

Required Skills:

• Proven ability to create engaging, high-performing B2B content
• Familiarity with the enterprise buyer journey and content funnel mechanics
• Proficiency with AI tools for content ideation, enhancement, or automation
• Solid understanding of SEO and how to write for both humans and algorithms
• Strong storytelling and structure skills

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in Vietnamese

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create engaging, high-performing B2B content will be given priority.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (industry standard for mid-senior level, hybrid role, and location)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan contributions
• Performance bonuses
• Flexible work arrangements
• Professional development opportunities

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range is based on industry standards for mid-senior level roles, hybrid work arrangements, and location. Benefits are competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: Mid-sized (51-200 employees)

Founded: 2018, with headquarters in Singapore and Vietnam

Company Description:

• OOOLAB is an education technology company that creates LearningOS, the #1 Enterprise LMS for Hybrid Learning
• The company helps clients turn knowledge into capabilities using LearningOS, acting as a Chief Learning Officer to strategize and implement training
• OOOLAB aims to have a positive impact on the lives of 1 million learners and educators by the end of 2026

Company Specialties:

• Learning Experience Platform
• Virtual Classroom
• Learning Management System (LMS)
• Content Management System (CMS)
• E-Learning App
• Curriculum Development
• Content Development
• Technology Development
• Education Technology
• Edtech
• Virtual Learning Environment
• Content Authoring
• Enterprise LMS
• Sales Training
• Corporate Training
• Sales Consultancy
• Hybrid Learning
• Corporate Training
• Customer Education
• Customer Service Training
• Effective Training
• Education and Enrichment

Company Website: www.thelearningos.com

ASSUMPTION: OOOLAB's focus on hybrid learning and acting as a Chief Learning Officer sets it apart in the EdTech industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various teams, including Product, Sales, and Demand Generation

Work Arrangement: Hybrid (2 days on-site, 3 days remote), with flexible scheduling options

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand into new markets and verticals within the EdTech industry
• Possibility to take on additional responsibilities and grow into a leadership role within the marketing department

ASSUMPTION: The successful candidate will have a proven track record in B2B content marketing and be eager to take on new challenges and leadership opportunities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid (2 days on-site, 3 days remote), with a modern, collaborative workspace in Ho Chi Minh City

Office Location(s): 17 Truong Dinh Street, Vo Thi Sau Ward, District 3, 10F, PaxSky Tower, Ho Chi Minh City, TP.Ho Chi Minh 700000, VN

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant startup ecosystem and a growing EdTech industry
• The city offers a mix of traditional culture and modern amenities, with a cost of living lower than many other major Asian cities
• Ho Chi Minh City is well-connected by international flights, making it an ideal hub for regional business operations

Work Schedule: Flexible, with core hours from 9:00 AM to 6:00 PM (Vietnam Standard Time)

ASSUMPTION: The successful candidate will be comfortable working in a hybrid environment and enjoy the energy and collaboration that comes with an on-site office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and case study presentation
• Final round interview with the Head of Marketing and other team members

Key Assessment Areas:

• Portfolio and writing samples showcasing B2B content marketing experience
• Understanding of the enterprise buyer journey and content funnel mechanics
• Proficiency with AI tools and SEO best practices
• Ability to collaborate effectively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or case studies demonstrating your ability to create engaging, high-performing B2B content
• Research OOOLAB's company culture and values to show your fit for the organization
• Practice common interview questions and be prepared to discuss your approach to content marketing and lead generation

ATS Keywords: B2B Content Marketing, Enterprise Software, EdTech, AI Tools, SEO, Lead Generation, Content Strategy, Performance Analysis, Hybrid Learning, Marketing Automation

ASSUMPTION: The successful candidate will have a strong portfolio showcasing their ability to create engaging, high-performing B2B content and be eager to take on new challenges and leadership opportunities as the company continues to grow.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be eager to learn and adopt new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with OOOLAB's customer-centric approach to content marketing?
• Describe your experience working in a hybrid or remote environment and how you maintain productivity and collaboration.
• How do you approach continuous learning and staying up-to-date with industry trends and tools?

ASSUMPTION: The successful candidate will demonstrate a strong cultural fit with OOOLAB's values and work style, with a focus on customer-centricity, innovation, and collaboration.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines in a fast-paced environment
• Balancing the need for creativity with data-driven decision-making
• Adapting to changes in market trends, buyer behavior, and content preferences
• Collaborating effectively with cross-functional teams and stakeholders
• Continuously learning and adopting new tools and technologies

ASSUMPTION: The successful candidate will be proactive, adaptable, and resilient in the face of challenges, with a strong problem-solving mindset.

📈 Similar Roles Comparison

• This role differs from traditional B2B content marketing roles in its focus on enterprise software and EdTech, as well as its emphasis on AI tools and hybrid learning
• Compared to other mid-senior level marketing roles, this position offers unique opportunities for growth and leadership within the marketing team
• Career paths for this role may include transitioning into a leadership or management position within the marketing department or moving into a related field, such as product marketing or demand generation

ASSUMPTION: The successful candidate will be open to new challenges and opportunities for growth, with a long-term vision for their career in the EdTech industry.

📝 Sample Projects

• Developing a content strategy for a new enterprise product launch, including blog posts, whitepapers, and email campaigns
• Creating a series of video tutorials to educate users on a new EdTech platform's features and benefits
• Repurposing and localizing existing content for new markets and regions

ASSUMPTION: The successful candidate will have experience with relevant project types and be eager to take on new challenges and initiatives as the company continues to grow.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to hybrid learning and how it sets OOOLAB apart in the EdTech industry?
• How does the marketing team collaborate with other departments, such as Product and Sales, to ensure content aligns with business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OOOLAB support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the EdTech industry, and how does OOOLAB plan to address them?

ASSUMPTION: The successful candidate will be curious, engaged, and eager to learn about OOOLAB's unique approach to hybrid learning and its plans for growth and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or case studies demonstrating your ability to create engaging, high-performing B2B content
• Research OOOLAB's company culture and values to show your fit for the organization
• Practice common interview questions and be prepared to discuss your approach to content marketing and lead generation
• Follow up with the hiring manager one week after your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.