Senior Brand Communication Manager

📌 Core Information

🔹 Job Title: Senior Brand Communication Manager

🔹 Company: Included Health

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Healthcare, Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and executing integrated communications strategies to engage, inform, and inspire audiences.
• Fostering a cohesive brand narrative across internal and external audiences in support of the company's mission, values, and growth.
• Collaborating with cross-functional teams to integrate PR and brand efforts with relevant employee and growth campaigns.
• Developing and amplifying thought leadership programs for key SMEs across earned, owned, and social media channels.
• Managing PR agency relationships and monitoring industry, company, and competitor coverage.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in healthcare industry communications to effectively lead brand communication initiatives and collaborate with various teams.

📋 Key Responsibilities

✅ Lead initiatives that reinforce the company's brand internally and externally, and promote a sense of pride and belonging among employees and partners.

✅ Create compelling content for communication channels such as social, Slack, intranet, and email, and partner with Brand Studio to develop engaging visuals to drive awareness and engagement.

✅ Collaborate with Internal Communications and Marketing teams to integrate PR and brand efforts with relevant employee and growth campaigns.

✅ In partnership with Director of Brand Content and PR agency, develop and amplify thought leadership programs for key SMEs across earned, owned, and social media channels.

✅ Liaise with PR agency on interview scheduling, event logistics, briefing materials, and reporting needs to ensure successful outcomes.

✅ Monitor industry, company, and competitor coverage and platforms to inform PR and social strategies.

✅ Create and maintain a calendar of relevant awards for the company, executives, and employer brand, and lead development of award applications.

✅ Maintain brand communications calendar inclusive of key PR initiatives, social media campaigns, growth initiatives, and internal communications priorities to ensure visibility and collaboration across teams.

✅ Create monthly and quarterly reports to track brand health and impact of brand initiatives across PR and social media programs.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Marketing, or related field.

Experience: 5+ years of proven experience in leading communication campaigns across internal and external audiences, with a focus on healthcare industry communications.

Required Skills:

• Excellent written and verbal communication skills, with a knack for storytelling and simplifying complex information.
• Strong project management capabilities.
• Proven experience in healthcare industry communications.

Preferred Skills:

• Experience with PR agencies and thought leadership development.
• Familiarity with brand communications calendar management and reporting.

ASSUMPTION: Candidates with experience in healthcare communications and a proven track record of leading successful brand communication campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The United States new hire base salary target ranges for this full-time position are: Zone A: $120,050 - $156,070, Zone B: $132,055 - $171,677, Zone C: $144,060 - $187,284, Zone D: $156,065 - $202,891 + equity + benefits. Starting base salary for you will depend on several job-related factors, unique to each candidate, which may include education; training; skills; years and depth of experience; certifications and licensure; our needs; internal peer equity; organizational considerations; and understanding of geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and great compensation package based on their roles and locations.

Benefits:

• Remote-first culture
• 401(k) Savings Plan
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Paid Time Off (\"PTO\") and Discretionary Time Off (“DTO\")
• 12 weeks of 100% Paid Parental leave
• Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
• Work-From-Home reimbursement to support team collaboration home office work

ASSUMPTION: The salary range provided is an estimate based on the company's zones and may vary depending on the candidate's unique qualifications and the specific geographic market.

📌 Applicant Insights

🔍 Company Context

Industry: Included Health operates in the Healthcare industry, focusing on delivering integrated virtual care and navigation services.

Company Size: Included Health has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: Included Health was founded in 2013, making it a well-established company with a history of growth and innovation in the healthcare industry.

Company Description:

• Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation.
• The company is on a mission to raise the standard of healthcare for everyone, breaking down barriers to provide high-quality care for every person in every community.
• Included Health offers its members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care.

Company Specialties:

• Integrated virtual care
• Healthcare navigation
• Telemedicine
• Mental health services

Company Website: includedhealth.com

ASSUMPTION: Included Health's focus on integrated virtual care and navigation sets it apart in the healthcare industry, offering applicants a unique opportunity to contribute to innovative healthcare solutions.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand communication and project management.

Reporting Structure: The Senior Brand Communications Manager reports directly to the Senior Director of Public Relations and Brand.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from home.

Growth Opportunities:

• Potential career growth within the communications department or related fields.
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
• Chance to contribute to the company's mission and make a significant impact on its brand narrative.

ASSUMPTION: Applicants should be prepared to demonstrate their strategic thinking, communication skills, and experience in healthcare industry communications to excel in this role and capitalize on its growth opportunities.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in an office setting.

Office Location(s): 275 Battery Street, Suite 650, San Francisco, CA 94111, US

Geographic Context:

• San Francisco, CA is a major tech hub with a vibrant startup scene and a strong focus on healthcare innovation.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
• San Francisco has a Mediterranean climate, with mild winters and cool summers.

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and a balanced work-life schedule.

ASSUMPTION: Applicants should be comfortable working remotely and have a dedicated workspace at home to ensure productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Senior Director of Public Relations and Brand

Key Assessment Areas:

• Communication skills and storytelling abilities
• Project management capabilities
• Healthcare industry knowledge and experience
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in healthcare communications and brand management.
• Tailor your resume and cover letter to emphasize your strategic thinking, communication skills, and project management abilities.
• Prepare examples of successful brand communication campaigns you've led and the results you've achieved.

ATS Keywords: Brand communication, content creation, project management, public relations, storytelling, social media, internal communications, marketing, thought leadership, healthcare communications

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and experience in healthcare industry communications to successfully navigate the interview process.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication platforms (e.g., Slack, Microsoft Teams)
• Social media management tools (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: Applicants should be comfortable using project management tools, communication platforms, and social media management tools to effectively manage brand communication campaigns.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity and transparency
• Innovation and continuous learning
• Collaboration and teamwork
• Diversity, equity, and inclusion

Work Style:

• Remote-friendly and flexible work arrangements
• Collaborative and team-oriented environment
• Focus on results and impact, rather than hours worked

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a dedicated workspace at home?
• Are you comfortable managing multiple projects simultaneously and meeting deadlines?
• Do you align with the company's values and mission to raise the standard of healthcare for everyone?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Included Health.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines in a remote work environment.
• Navigating the complexities of the healthcare industry and its regulations.
• Balancing the needs and priorities of various stakeholders, including employees, partners, and customers.
• Keeping up with the fast-paced and ever-evolving nature of the healthcare industry.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on brand communication within the healthcare industry, offering applicants the opportunity to make a significant impact on the company's brand narrative.
• Compared to related roles in other industries, this position requires a strong understanding of healthcare industry communications and regulations.
• Career progression in this role may lead to opportunities in communications leadership, public relations, or brand management within the healthcare industry.

ASSUMPTION: Applicants should consider their unique qualifications and career goals when comparing this role to similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a comprehensive brand communication strategy for a new healthcare service launch.
• Managing a team of communications professionals to create engaging content for various channels, including social media, email, and intranet.
• Collaborating with cross-functional teams to integrate PR and brand efforts with relevant employee and growth campaigns.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the results they've achieved in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand narrative and how this role contributes to its evolution?
• How does the Senior Brand Communications Manager collaborate with the Senior Director of Public Relations and Brand and other team members?
• What are the most significant challenges facing the brand communication department, and how can this role address them?
• How does Included Health support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/includedhealth/e3e8e72d-384a-4bed-963c-345d59c06e19
• Tailor your resume and cover letter to highlight your strategic thinking, communication skills, and experience in healthcare industry communications.
• Prepare examples of successful brand communication campaigns you've led and the results you've achieved.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.