Senior Brand & Creative Content manager

📌 Core Information

🔹 Job Title: Senior Brand & Creative Content Manager

🔹 Company: Calo

🔹 Location: Manama, Al ‘Āşimah, Bahrain

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: 2025-04-22

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and refining Calo's brand identity, voice, and messaging
• Leading high-impact campaigns and creative projects
• Collaborating with cross-functional teams and external agencies
• Evolving brand guidelines and ensuring consistency across regions
• Measuring brand health and driving brand awareness initiatives

ASSUMPTION: This role requires a strategic thinker with a strong creative background, capable of balancing big-picture brand strategy with hands-on campaign execution.

📋 Key Responsibilities

Brand Strategy & Custodianship:

• Continuously develop and refine Calo's brand identity, voice, and messaging
• Evolve brand guidelines and collaborate with local marketing teams to adapt for cultural nuances while maintaining a unified brand presence
• Oversee brand awareness and equity initiatives, measuring success through brand health metrics and customer feedback

Content Marketing & Winning Big in Events:

• Dream up content and event engagement ideas that put Calo on everyone's radar
• Lead projects from idea to launch, working with local teams to bring them to life
• Measure what's working and do more of it to generate buzz, build brand love, and keep Calo front and center

Creative Leadership & Execution:

• Lead the creation and execution of high-impact campaigns and communications
• Collaborate closely with in-house and external content creators and agencies to produce engaging content that resonates with Calo's values and audiences
• Set high standards for design, storytelling, and brand experiences, acting as the go-to person for creative approvals across multiple verticals

Cross-Functional Collaboration:

• Work with local MP GMs, product teams, and food teams to align brand strategies with overall business goals
• Partner with PR and media relations teams to ensure consistent messaging and strong brand representation in public channels
• Introduce and champion systems, processes, and modes of cooperation that elevate Calo's decentralized marketing model, ensuring alignment across all locations

ASSUMPTION: This role requires a high degree of collaboration and stakeholder management, as well as the ability to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree would be an asset.

Experience: Proven track record of 5-10 years in leading cross-functional brand or creative teams, managing large-scale campaigns, and maintaining brand consistency across multiple channels.

Required Skills:

• Strategic brand development and management
• Campaign management and execution
• Creative direction and storytelling
• Cross-functional team leadership and collaboration
• Stakeholder management and communication
• Customer-centric approach and user-focused mindset

Preferred Skills:

• Experience in the food or tech industry
• Fluency in Arabic
• Experience working in a hyper-growth startup environment

ASSUMPTION: The ideal candidate will have a strong background in brand strategy, campaign management, and creative leadership, with a proven track record in a similar role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the region.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and leave policies
• Employee discounts on Calo's meal plans and services
• Opportunities for professional development and growth

Working Hours: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The expected working hours are 40 hours per week, with flexibility to adjust based on business needs and team preferences.

ASSUMPTION: The salary range and benefits package are competitive for the region and industry, and reflect Calo's commitment to attracting and retaining top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Calo operates in the technology and food industries, focusing on personalized meal plans and delivery through nutritional algorithms.

Company Size: Calo is a mid-sized company with around 630 employees, offering a dynamic and fast-paced work environment.

Founded: Calo was founded in 2019 in Bahrain and has since expanded to multiple countries.

Company Description:

• Calo is an app providing personalized meal plans for busy people through nutritional algorithms
• Built with love by chefs, nutritionists, and software engineers, Calo aims to make healthy eating easy and accessible
• The company has cooked and delivered millions of nutritious meals since its inception

Company Specialties:

• Personalized meal plans
• Nutritional algorithms
• Food delivery
• Health and wellness

Company Website: Calo Careers

ASSUMPTION: Calo's focus on technology, personalization, and convenience sets it apart in the food delivery industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record in brand management and creative leadership.

Reporting Structure: The Senior Brand & Creative Content Manager will report directly to the Chief Marketing Officer (CMO) or a similar senior marketing leader.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific office days and remote work schedule will be determined based on business needs and team preferences.

Growth Opportunities:

• As Calo continues to expand, there will be opportunities for the successful candidate to grow within the marketing team or take on additional responsibilities
• The role offers the chance to work on high-impact campaigns and initiatives, driving brand growth and awareness
• Calo's fast-paced environment provides ample opportunities for professional development and career advancement

ASSUMPTION: The ideal candidate will be eager to take on new challenges and grow with the company, embracing Calo's mission to make healthy eating easy and accessible.

🌍 Location & Work Environment

Office Type: Calo's headquarters are located in Riyadh, Saudi Arabia, with additional offices in Dubai, United Arab Emirates, and Manama, Bahrain. The specific office location for this role will be determined based on business needs and candidate preferences.

Office Location(s): Riyadh, Saudi Arabia; Dubai, United Arab Emirates; Manama, Bahrain

Geographic Context:

• Manama, the capital of Bahrain, offers a mix of modern infrastructure and traditional culture, with a cost of living that is generally lower than in other Gulf Cooperation Council (GCC) countries
• The city is home to a diverse population and a growing startup ecosystem, providing ample opportunities for networking and professional growth
• Bahrain's strategic location between the Arabian Gulf and the Arabian Sea makes it an ideal hub for regional business operations

Work Schedule: The work schedule for this role will follow Calo's standard office hours, with flexibility to adjust based on business needs and team preferences. The expected working hours are 40 hours per week.

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid office environment and be open to occasional travel for meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Brand strategy and management skills
• Campaign management and execution experience
• Creative leadership and storytelling abilities
• Cross-functional team leadership and collaboration skills
• Customer-centric mindset and user-focused approach
• Adaptability and resilience in a fast-paced, hyper-growth startup environment

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, campaign management, and creative leadership experience
• Include specific examples of your achievements in these areas, using quantifiable results where possible
• Demonstrate your understanding of Calo's brand and mission, and how your skills and experience align with the role's requirements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a dynamic team environment

ATS Keywords: Brand strategy, campaign management, creative leadership, cross-functional team leadership, customer-centric, user-focused, hyper-growth startup, ATS-optimized keywords for the role

ASSUMPTION: Calo's hiring process is designed to assess the candidate's fit for the role, as well as their ability to contribute to the company's mission and culture.

🛠️ Tools & Technologies

• Brand management and creative collaboration tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management and team collaboration tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and distribution platforms (e.g., WordPress, Medium, LinkedIn)

ASSUMPTION: The ideal candidate will have experience with industry-standard brand management, creative, and marketing tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Put customers at the heart of everything we do
• Innovation-driven: Embrace change and continuous improvement
• Collaborative: Work together to achieve our mission
• Data-driven: Use data to inform decision-making and guide our actions
• Accountable: Take ownership and responsibility for our work

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making
• Customer-centric and user-focused, with a deep understanding of customer needs and preferences
• Innovative and creative, with a willingness to take calculated risks and challenge the status quo

Self-Assessment Questions:

• How do you ensure that your brand strategies align with Calo's mission and customer needs?
• Can you describe a time when you had to adapt your creative approach to accommodate cultural nuances or changing market conditions?
• How do you balance strategic thinking with hands-on execution, and how do you prioritize your time and resources to ensure both are effectively addressed?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Calo, embodying the company's values and work style, and demonstrating a deep understanding of the company's mission and customer base.

⚠️ Potential Challenges

• The role requires balancing strategic brand development with hands-on campaign execution, which can be challenging and time-consuming
• Calo's fast-paced, hyper-growth environment can present unique challenges and demands, requiring adaptability and resilience
• The role may require occasional travel for meetings and events, which can disrupt personal schedules and routines
• Calo's decentralized marketing model may present unique coordination and alignment challenges, requiring strong cross-functional collaboration skills

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and demands.

📈 Similar Roles Comparison

• Compared to traditional brand management roles, this position places a greater emphasis on hands-on campaign execution and creative leadership
• Unlike more siloed brand or marketing roles, this position requires a high degree of cross-functional collaboration and stakeholder management
• Career paths for this role may vary depending on the organization's structure and growth trajectory, offering unique opportunities for growth and advancement

ASSUMPTION: The ideal candidate will be open to a dynamic career path and eager to take on new challenges and responsibilities as the company grows and evolves.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh campaign, including visual identity, messaging, and tone of voice
• Launching a high-impact content marketing initiative, such as a podcast or video series, to drive brand awareness and engagement
• Managing a large-scale event or campaign, such as a product launch or brand activation, ensuring consistent messaging and visuals across all touchpoints

ASSUMPTION: The ideal candidate will have experience managing similar projects and be able to provide specific examples of their achievements in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging brand management or campaign execution project you've worked on, and how you overcame any obstacles you faced?
• How do you ensure that your creative ideas and campaigns resonate with Calo's target audience and align with the company's brand identity?
• Can you provide an example of a time when you had to adapt your brand strategy or campaign approach to accommodate changing market conditions or customer feedback?
• How do you prioritize your time and resources to balance strategic brand development with hands-on campaign execution?
• Can you describe Calo's company culture and how it aligns with your personal work style and values?

ASSUMPTION: The ideal candidate will be prepared to discuss their brand management and campaign execution experience in depth, as well as their ability to adapt to changing priorities and demands.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management, campaign management, and creative leadership experience, using specific examples and quantifiable results where possible
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a dynamic team environment
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps in the interview process
• If selected for an interview, research Calo's brand, mission, and values to demonstrate your understanding of the company and your fit for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.