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Senior Brand Designer

LayerZero Labs
Full-time
On-site
Vancouver, British Columbia, Canada
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Designer

πŸ”Ή Company: LayerZero Labs

πŸ”Ή Location: Vancouver, British Columbia, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Design

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting and maintaining UI libraries for a unified look across products and campaigns
  • Collaborating with cross-functional teams to deliver consistent and cohesive experiences
  • Expanding and refining the design system for scalability and consistency
  • Communicating the brand vision through design assets for product launches and campaigns

ASSUMPTION: This role requires a strong background in brand design, experience with design systems, and proficiency in design tools. Familiarity with the blockchain or Web3 space is a plus but not required.

πŸ“‹ Key Responsibilities

βœ… Craft and maintain UI libraries for products, apps, and website to ensure a polished and unified look

βœ… Collaborate with Product Designers and Brand Designers on projects ranging from feature designs to social media to events to full-scale campaigns

βœ… Further the design system to create more scalable and consistent assets that work across all touchpoints

βœ… Design assets for product launches and announcements, from graphics to visuals for campaigns

ASSUMPTION: This role involves a mix of hands-on design work and close collaboration with other designers to ensure a consistent, cohesive experience across all touchpoints.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 2-5 years of experience in brand design, with a focus on UI libraries and design systems

Required Skills:

  • Portfolio showcasing talent for creating clean, effective, and impactful visuals
  • Experience working with design systems or building UI libraries
  • Proficiency in tools like Figma, Sketch, Adobe Creative Suite, or other design platforms
  • Strong eye for detail and ability to translate ideas into designs that resonate
  • Excellent communication and collaboration skills

Preferred Skills:

  • Familiarity with the blockchain, crypto, or Web3 space
  • Experience with SaaS, dashboards, or developer tools
  • Motion graphics or animation skills

ASSUMPTION: Candidates with a strong portfolio, relevant experience, and proficiency in design tools are highly sought after for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for mid-level brand designers in Vancouver)

Benefits:

  • Competitive pay
  • Great benefits package
  • Flexibility in work arrangements

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level brand designers in Vancouver. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: LayerZero Labs is a blockchain technology company focused on creating an omnichain interoperability protocol.

Company Size: LayerZero Labs is a small to medium-sized company (51-200 employees), offering a dynamic and innovative work environment.

Founded: LayerZero Labs was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

  • LayerZero Labs is transforming how blockchain ecosystems connect, making decentralized technology more accessible, scalable, seamless, and truly omnichain.
  • The company is funded by top investors, including a16z, Sequoia, PayPal, Binance Ventures, Coinbase Ventures, Uniswap Labs, Circle Ventures, Delphi Digital, and many more.
  • LayerZero Labs is committed to fostering a diverse and inclusive workplace, offering equal opportunities to all employees.

Company Specialties:

  • Omnichain interoperability protocol
  • Cross-chain development
  • Blockchain technology

Company Website: http://layerzero.network

ASSUMPTION: LayerZero Labs is a well-funded, innovative company in the blockchain technology space, offering competitive salaries and benefits.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Design or a similar leadership position.

Work Arrangement: Remote OK, with flexibility in work arrangements.

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunities to work on cutting-edge Web3 design projects
  • Chance to collaborate with smart, creative people in a fast-paced, innovative environment

ASSUMPTION: This role offers growth opportunities as the company continues to expand and innovate in the blockchain technology space.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from the Vancouver office

Office Location(s): Vancouver, British Columbia, Canada

Geographic Context:

  • Vancouver is a multicultural city with a high quality of life, offering numerous outdoor activities and cultural experiences.
  • The city has a thriving tech industry, with many startups and established companies in the blockchain and Web3 space.
  • Vancouver has a mild oceanic climate, with cool summers and mild winters.

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the Vancouver office provides an opportunity for in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Design challenge or case study presentation
  • Final interview with the design team and/or hiring manager

Key Assessment Areas:

  • Portfolio review and design skills
  • Cultural fit and alignment with company values
  • Problem-solving and critical thinking skills
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and portfolio to highlight relevant skills and experiences for this role
  • Prepare a strong cover letter explaining your interest in LayerZero Labs and the Senior Brand Designer position
  • If applicable, include examples or case studies showcasing your ability to create clean, effective, and impactful visuals
  • Follow up after submitting your application to express your continued interest in the role

ATS Keywords: Brand Design, UI Libraries, Design Systems, Figma, Sketch, Adobe Creative Suite, Collaboration, Attention to Detail, Visual Design, Motion Graphics, Animation, SaaS, Dashboards, Developer Tools, Cross-Chain Development, Web3

ASSUMPTION: The application process for this role may involve a design challenge or case study presentation to assess the candidate's skills and fit for the position.

πŸ› οΈ Tools & Technologies

  • Figma
  • Sketch
  • Adobe Creative Suite
  • Other design platforms (e.g., InVision, Zeplin)

ASSUMPTION: Proficiency in design tools such as Figma, Sketch, or Adobe Creative Suite is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Quality
  • Integrity
  • Diversity & Inclusion

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven and detail-oriented
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong eye for detail and a passion for creating impactful visuals?

ASSUMPTION: Candidates who align with LayerZero Labs' company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

  • Keeping up with the fast-paced, innovative environment of a growing blockchain technology company
  • Balancing multiple projects and priorities while maintaining a high level of quality and attention to detail
  • Working effectively in a remote or hybrid work environment, requiring strong communication and collaboration skills
  • Adapting to changes in the blockchain and Web3 space, as the industry continues to evolve rapidly

ASSUMPTION: These potential challenges can be overcome by strong communication, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand designer roles, this position offers the opportunity to work on cutting-edge Web3 design projects and collaborate with a diverse, innovative team.
  • In the blockchain and Web3 space, LayerZero Labs is a well-funded, rapidly growing company with a strong focus on design and user experience.
  • Career-wise, this role offers the potential to grow into a leadership position as the company expands and continues to innovate in the blockchain technology space.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the design industry, particularly in the blockchain and Web3 space.

πŸ“ Sample Projects

  • Creating and maintaining UI libraries for LayerZero Labs' products, apps, and website
  • Designing visuals for product launches and campaigns, such as LayerZero's omnichain interoperability protocol
  • Collaborating with cross-functional teams to create consistent and cohesive experiences across all touchpoints

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and collaborative nature of the Senior Brand Designer role at LayerZero Labs.

❓ Key Questions to Ask During Interview

  • Can you describe the design team's structure and how this role fits into it?
  • How does LayerZero Labs support the professional growth and development of its designers?
  • What are the most challenging aspects of working on Web3 design projects, and how does the team approach them?
  • How does LayerZero Labs ensure a consistent and cohesive user experience across all touchpoints?
  • What is the company's long-term vision for the design team and the role of the Senior Brand Designer within it?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's long-term vision for the Senior Brand Designer position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and portfolio to highlight relevant skills and experiences for this role
  • Prepare a strong cover letter explaining your interest in LayerZero Labs and the Senior Brand Designer position
  • If applicable, include examples or case studies showcasing your ability to create clean, effective, and impactful visuals
  • Follow up after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.