Senior Brand Designer

📌 Core Information

🔹 Job Title: Senior Brand Designer

🔹 Company: Naked Wines

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Design

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading brand design projects from concept to execution across physical and digital touch points
• Collaborating with cross-functional teams to create compelling marketing materials and elevate the brand's visual identity
• Defining and implementing a brand design direction that aligns with the Customer Value Proposition (CVP) and engages the target audience
• Championing design excellence and setting the bar for high-quality creative output across the company
• Managing external creative partners and mentoring junior designers

ASSUMPTION: This role requires a strong background in brand design, with experience in both physical and digital design, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Lead brand design projects from concept to execution, ensuring consistency across all touch points

✅ Design standout marketing materials and physical assets, bringing our wines to life visually

✅ Develop and execute compelling digital campaigns across social media and paid advertising

✅ Elevate the standard of typography, colour, composition, and brand storytelling, making Naked Wines visually distinctive

✅ Define and implement a brand design direction that aligns with our Customer Value Proposition (CVP) and engages our target audience

✅ Champion design excellence, setting the bar for high-quality creative output across the company

✅ Own and evolve our brand design guidelines, working closely with marketing, brand, product design, and content teams to ensure a unified visual identity and tone of voice

✅ Influence and inspire teams across global markets to buy into and uphold high design standards

✅ Partner with winemakers, category managers, and marketers to create brand assets that enhance product storytelling

✅ Establish best-in-class design processes and workflows, ensuring efficiency and consistency

✅ Manage external creative partners (agencies, freelancers) as needed, maintaining alignment with brand vision

✅ Act as a mentor to junior designers, fostering a culture of learning and creativity

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well within a team and independently.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or a related field

Experience: Proven experience as a brand designer within an e-commerce or consumer-focused business

Required Skills:

• Expertise in designing for packaging, print, and digital marketing campaigns
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools
• Experience in setting and upholding brand design standards, guiding teams toward a unified creative vision
• Excellent communication and collaboration skills
• Passion for brand storytelling with the ability to bring ideas to life visually

Preferred Skills:

• Experience working with winemakers or in the wine industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing conceptual and executional excellence across both physical and digital design will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (based on experience and industry standards for a Senior Brand Designer role in London)

Benefits:

• Competitive salary plus annual bonus opportunity
• Personal Healthcare
• 26 days holiday and bank holidays
• £300 annual personal development budget
• £450 every year for wine research
• Paid leave to volunteer
• Wellbeing Champions and mindfulness resources
• Enhanced parental leave
• Honeymoon leave
• Thoughtful gifts

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Designer role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Retail, specifically focused on wine

Company Size: Medium (201-500 employees), offering a supportive and collaborative work environment

Founded: 2008, with a rich history in the wine industry

Company Description:

• Naked Wines directly supports world-class, independent winemakers for a fairer price all round
• Offers tailored wine recommendations, allowing customers to get to know the faces behind the bottles and have their say on every sip
• Committed to providing exceptional customer service and innovation

Company Specialties:

• Wine
• Winemaker
• Customer service
• Technology
• Sustainability

Company Website: nakedwines.com

ASSUMPTION: Naked Wines is a well-established company in the wine industry, offering a unique value proposition to both winemakers and customers.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the creative team

Reporting Structure: This role reports directly to the Head of Design and may oversee junior designers

Work Arrangement: On-site with hybrid flexibility, allowing for a balance between office and remote work

Growth Opportunities:

• Potential to grow into a leadership role within the design team
• Opportunities to work on diverse projects across multiple markets
• Chance to mentor junior designers and contribute to their professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and creative direction.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): London, England, United Kingdom

Geographic Context:

• London offers a vibrant and diverse cultural scene, with numerous art galleries, museums, and entertainment options
• The city is well-connected by public transportation, making it easy to commute to the office
• London is a major hub for the creative industry, providing ample opportunities for professional growth and networking

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM with flexibility for a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Design challenge or case study presentation to showcase skills and thought process
• Final interview with the Head of Design and/or other senior team members

Key Assessment Areas:

• Portfolio and design skills
• Cultural fit and alignment with company values
• Communication and collaboration skills
• Problem-solving and creative thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your best work and demonstrating your design process
• Research Naked Wines and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Brand design, packaging design, digital marketing campaigns, Adobe Creative Suite, collaboration, creative leadership, mentorship, process improvement, communication, e-commerce experience, consumer-focused

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on design skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch or Figma (for digital design)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in industry-standard design tools is essential for this role, with a focus on the Adobe Creative Suite.

👔 Cultural Fit Considerations

Company Values:

• We are Naked Together: Supporting all stakeholders from the winemaker to the customer
• We embrace growth: Pushing ourselves out of our comfort zones to overcome obstacles
• We always start with our customers and winemakers
• We keep it simple and are data-led
• We do the right thing, holding ourselves accountable with honesty and openness

Work Style:

• Collaborative and supportive team environment
• Focus on creativity, innovation, and continuous learning
• Data-driven decision-making and a commitment to improving processes

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you passionate about wine and eager to learn about the industry?
• Do you embrace a data-driven approach to decision-making and continuous improvement?

ASSUMPTION: Candidates who align with Naked Wines' values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of global markets and diverse stakeholders
• Adapting to a hybrid work arrangement and maintaining productivity
• Navigating a competitive job market and standing out as a strong candidate

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Senior Brand Designer roles, this position offers a unique focus on the wine industry and a strong commitment to supporting independent winemakers
• Naked Wines' emphasis on data-driven decision-making and continuous improvement sets it apart from other companies in the food and beverage retail industry
• This role offers significant growth potential, with opportunities to mentor junior designers and contribute to the company's creative direction

ASSUMPTION: Candidates should research other Senior Brand Designer roles and consider how this position aligns with their career goals and interests.

📝 Sample Projects

• Redesigning the packaging for a popular Naked Wines label to better reflect its unique story and appeal to a broader audience
• Developing a comprehensive brand style guide that ensures consistency across all touch points and provides clear guidelines for external partners
• Creating a series of engaging social media campaigns that showcase Naked Wines' commitment to supporting independent winemakers and offering exceptional customer service

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges that a Senior Brand Designer at Naked Wines might face.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for Naked Wines, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the design team, and how does this role contribute to the team's success?
• How does Naked Wines support the professional development and growth of its employees, particularly within the design team?
• What are the key challenges facing the brand design function at Naked Wines, and how can this role help address them?
• How does Naked Wines approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader industry, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the ATS keywords provided
• Prepare a strong portfolio showcasing your best work and demonstrating your design process
• Research Naked Wines and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.