📌 Core Information
🔹 Job Title: Senior Brand Designer, Creative
🔹 Company: Webflow
🔹 Location: U.S. Remote
🔹 Job Type: Full-time, Permanent
🔹 Category: Design
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior Level (4+ years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and designing dynamic brand campaigns and marketing materials
- Developing animations, motion graphics, illustrations, and branded imagery
- Collaborating with cross-functional teams to ensure brand alignment across all channels
- Overseeing multiple brand design projects simultaneously in a fast-paced environment
- Leveraging AI and performance data to inform and improve designs
ASSUMPTION: This role requires a high level of creativity, organization, and the ability to work well under pressure. The ideal candidate will have experience working in-house at a tech company or agency and be comfortable using design and motion tools.
📋 Key Responsibilities
✅ Conceptualize and design dynamic brand campaigns and marketing materials
✅ Develop animations, motion graphics, illustrations, and branded imagery
✅ Collaborate with marketing, product, and other creative teams to ensure brand alignment
✅ Oversee multiple brand design projects simultaneously, prioritizing tasks effectively and meeting tight deadlines
✅ Proactively communicate project updates to stakeholders and teammates
✅ Give and solicit creative feedback from peers, practicing kindness and professionalism
✅ Present multiple design options to problems and effectively communicate design rationale
✅ Leverage AI and performance data to inform and improve designs
ASSUMPTION: The responsibilities listed above are not exhaustive and may change or evolve over time. The ideal candidate will be adaptable and open to taking on new challenges as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 4+ years in brand design with a strong portfolio demonstrating expertise in campaigns, motion, brand development, and familiarity with web design best practices
Required Skills:
- Proficient using design and motion tools, such as Figma and Adobe Creative Suite (including After Effects)
- Familiarity with Webflow
- Excellent communication and collaboration skills
- Strong organizational skills and ability to manage multiple deadlines
- Ability to work well within ambiguous and dynamic environments
Preferred Skills:
- Experience working in-house at a tech company and/or agency side
- Familiarity with Asana, Slack, and Airtable
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to collaborate with various teams.
💰 Compensation & Benefits
Salary Range: $127,000 - $167,000 USD (based on location and experience level)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage
- 12 weeks of paid parental leave and an additional 6-8 weeks of pregnancy disability leave
- Flexible PTO and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location and experience level. Webflow offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Webflow operates in the software development industry, focusing on website experience platforms (WXP) that combine visual development, content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform.
Company Size: Webflow is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: Webflow was founded in 2012 and has since grown to serve hundreds of thousands of organizations worldwide.
Company Description:
- Webflow is the world’s first Website Experience Platform (WXP), empowering users to build, manage, and optimize powerful websites visually without coding.
- The company aims to bring development superpowers to everyone, enabling teams to move faster, create more performant digital experiences, and scale without heavy engineering support.
- Webflow is committed to fostering a diverse and inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: webflow.com
ASSUMPTION: Webflow's mission and values are centered around empowering users and fostering a diverse and inclusive work environment. Candidates should be genuinely excited and motivated by the company's mission and committed to building an inclusive global team.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong portfolio and several years of experience in brand design.
Reporting Structure: The Senior Brand Designer will report directly to the Senior Manager, Brand Design and collaborate with various teams, including marketing, product, and other creative teams.
Work Arrangement: This role is fully remote, with the ability to work from anywhere in the United States.
Growth Opportunities:
- As Webflow continues to grow, there will be opportunities for the Senior Brand Designer to take on more responsibilities and advance their career within the creative team.
- The ideal candidate will be open to growth and actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
ASSUMPTION: Webflow values design excellence, professionalism, craftsmanship, and the ideal candidate will be instrumental in advancing these high standards across key brand surfaces.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location required
Office Location(s): N/A (fully remote)
Geographic Context:
- The United States is a large and diverse country with various time zones, allowing for flexible scheduling and collaboration with team members across different regions.
- Webflow's remote-first culture fosters a global team and encourages employees to work from anywhere within the United States.
- The company offers a flexible PTO policy and a sabbatical program, allowing employees to take time off when needed.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: While Webflow is a remote-first company, the ideal candidate should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- Design challenge or portfolio review with the hiring manager
- Final interview with the Senior Manager, Brand Design and other team members
- Background check and offer extension
Key Assessment Areas:
- Design skills and portfolio quality
- Communication and collaboration skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Webflow's core behaviors
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter that explains your interest in Webflow and how your skills and experiences make you a strong fit for the position
- Be ready to discuss your design process, inspirations, and how you approach brand campaigns and marketing materials
- Showcase your ability to work well under pressure and manage multiple projects simultaneously
ATS Keywords: Brand Design, Motion Graphics, Animation, Illustration, Brand Development, Web Design, AI Utilization, Creative Concepting, Project Management, Communication, Collaboration, Figma, Adobe Creative Suite, Webflow
ASSUMPTION: Webflow's hiring process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, remote work environment. Candidates should be prepared to showcase their portfolio, discuss their design process, and demonstrate their problem-solving skills throughout the interview process.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (including After Effects)
- Webflow
- Asana (for project management)
- Slack (for communication)
- Airtable (for data organization)
ASSUMPTION: While not explicitly stated, the ideal candidate should be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on delivering high-quality work
- Comfortable working in a fast-paced, remote environment
Self-Assessment Questions:
- How do you approach balancing creativity with efficiency in your design process?
- Can you provide an example of a time when you had to manage multiple projects simultaneously and prioritize tasks effectively?
- How do you handle feedback and criticism, especially when it comes to your creative work?
ASSUMPTION: Webflow values design excellence, professionalism, craftsmanship, and candidates should be able to demonstrate their ability to work collaboratively, adapt to feedback, and deliver high-quality work in a fast-paced, remote environment.
⚠️ Potential Challenges
- Managing multiple brand design projects simultaneously in a fast-paced environment
- Balancing creativity with efficiency and consistency in design work
- Working effectively in a remote, distributed team
- Adapting to changes in brand guidelines and design directions
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, remote work environment and be comfortable managing multiple projects simultaneously.
📈 Similar Roles Comparison
- Compared to related roles, this position requires a strong focus on brand development and campaign creation, as well as proficiency in motion graphics and animation.
- Webflow's brand design team works closely with various teams, including marketing and product, to ensure brand alignment across all channels.
- Career progression in this role may involve taking on more responsibilities, mentoring junior designers, or moving into a management position within the creative team.
ASSUMPTION: While this role is focused on brand design, candidates should have a strong understanding of web design best practices and be comfortable working with web designers and developers.
📝 Sample Projects
- Developing a comprehensive brand style guide and visual identity system for a new product launch
- Creating a series of animated explainer videos to showcase a company's unique features and benefits
- Designing a set of branded templates for marketing materials, such as presentations, social media graphics, and email campaigns
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their work throughout the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative team?
- How does the brand design team collaborate with other departments, such as marketing and product?
- What are the biggest challenges facing the brand design team currently, and how can this role help address them?
- How does Webflow support the growth and development of its employees, particularly within the creative team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the brand design process and Webflow's unique offerings.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webflow's careers page
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter that explains your interest in Webflow and how your skills and experiences make you a strong fit for the position
- Be ready to discuss your design process, inspirations, and how you approach brand campaigns and marketing materials during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
