📌 Core Information
🔹 Job Title: Senior Brand Designer
🔹 Company: Persona
🔹 Location: San Francisco, California, US (Remote OK)
🔹 Job Type: Salaried, full-time
🔹 Category: Design
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Working cross-functionally to design and deliver projects across multiple surfaces
- Engaging in projects from initial concepts through production
- Managing multiple projects of different scopes across the team and company
- Collaborating with the design team and guiding them through exploration and refinement
- Elevating the design standard within the brand team and helping raise the bar for how brand is applied within product design
ASSUMPTION: This role requires a high level of collaboration, project management skills, and a strong understanding of brand systems and visual design.
📋 Key Responsibilities
✅ Work cross-functionally to design and deliver projects across multiple surfaces, from digital to physical, from the day-to-day marketing and sales needs to broader vision-driven initiatives
✅ Play an active role across the entire lifecycle of multiple concurrent projects; from kickoff through concept development, iteration, share-outs and production
✅ Seek out ways to build brand equity and champion creative projects beyond KTLO
✅ Work to elevate the design standard within the brand team and assist in helping raise the bar for how brand is applied within product design
✅ Help build a team culture of craft, feedback and collaboration
✅ Give and solicit feedback from designers and cross-disciplinary partners
✅ Develop a deep understanding of Persona’s brand and play an integral role in how it evolves
ASSUMPTION: This role involves a mix of creative and strategic thinking, as well as strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field (or equivalent experience)
Experience: 5+ years of experience in an agency or in-house environment
Required Skills:
- Strong, brand-systems focused portfolio that demonstrates passion for craft and design systems, rooted in an understanding of audience and their motivations
- Enthusiasm for creating and shepherding concept-driven work, grounded in cohesive visual design systems with an attention to detail
- Curious about pushing things beyond the status quo, always looking for ways to elevate design regardless of scale or past precedent
- Ability to self-start projects, while accounting for proper sharing and visibility with the team
- Collaborative in nature, both within the department and beyond
- Thrives in a fast-paced environment, managing multiple projects and timelines concurrently
- Excellent presentation and communication skills with the ability to present and speak to every aspect of a project, sometimes to the executive team
- Fluent in industry standard tools and creating production-ready files (Adobe Creative Cloud, Figma, Notion, and various prototyping tools such as Protopie)
Preferred Skills:
- Experience with motion design
- Knowledge of the software industry and its trends
ASSUMPTION: A strong portfolio showcasing brand systems and visual design skills is crucial for this role. Relevant industry experience is also highly valued.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 a year
Benefits:
- Medical, dental, and vision
- 3% 401(k) contribution
- Unlimited PTO
- Quarterly mental health days
- Family planning benefits
- Professional development stipends
- Wellness benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is a guideline and may be subject to change. Benefits are inclusive and designed to support employees' well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Identity and Security
Company Size: 201-500 employees. This size allows for a growing, dynamic work environment with ample opportunities for impact and growth.
Founded: 2018. Persona has been growing rapidly and is well-established in its industry.
Company Description:
- Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with their flexible identity infrastructure.
- They provide tools for securely collecting, verifying, and managing sensitive personal information, allowing businesses to focus on building their products.
- Persona serves a wide range of leading companies, such as Coursera, Brex, and OpenAI, demonstrating their versatility and reliability.
Company Specialties:
- Identity
- Security
- Compliance
- PII
- KYC
- AML
- Fraud
- Verification
- and KYB
Company Website: withpersona.com
ASSUMPTION: Persona's focus on identity and security makes it an attractive choice for candidates interested in these fields. Their commitment to diversity, equity, inclusion, and belonging also sets them apart.
📊 Role Analysis
Career Level: Senior level, with opportunities for growth and impact within the Brand Studio and across the company.
Reporting Structure: This role reports directly to the Head of Brand and works closely with the design team, as well as cross-disciplinary partners.
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- As Persona continues to grow, there will be opportunities for the Senior Brand Designer to take on more responsibilities and mentor junior designers.
- The rebranding project provides an excellent opportunity to make a significant impact on the company's visual identity.
- The diverse range of projects and surfaces allows for continuous learning and skill development.
ASSUMPTION: This role offers ample opportunities for growth and impact, both within the Brand Studio and across the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in San Francisco and New York.
Office Location(s): San Francisco, California, US; New York, NY, US
Geographic Context:
- The San Francisco Bay Area is known for its vibrant tech industry, diverse culture, and mild Mediterranean climate.
- New York City offers a fast-paced, dynamic work environment with access to numerous cultural attractions and networking opportunities.
Work Schedule: Full-time, with flexible hours and unlimited PTO, allowing for a healthy work-life balance.
ASSUMPTION: The remote-friendly work environment and flexible hours make this role an attractive option for candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone screen with the Talent Acquisition team
- Design challenge or portfolio review
- Interview with the Head of Brand and/or other members of the Brand Studio
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Portfolio and design skills
- Collaboration and communication skills
- Problem-solving and project management skills
- Alignment with Persona's values and culture
Application Tips:
- Tailor your resume and portfolio to highlight your brand systems and visual design skills, as well as your experience with relevant tools.
- Prepare for the design challenge or portfolio review by selecting your strongest work and being ready to explain your design process and decisions.
- Research Persona's brand and values to demonstrate your enthusiasm for the role and alignment with the company's mission.
ATS Keywords: Brand systems, visual design, design systems, Adobe Creative Cloud, Figma, Notion, prototyping tools, collaboration, project management, attention to detail, creative projects, feedback, craft, curiosity, self-starter
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
- Figma
- Notion
- Various prototyping tools (e.g., Protopie)
ASSUMPTION: Familiarity with these tools is essential for this role, as they are used daily for design and project management tasks.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Embrace diversity and inclusion
- Act with integrity
- Take ownership
- Collaborate openly
- Pursue growth
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about pushing the boundaries of visual design and elevating brand standards?
- Do you have a strong portfolio showcasing your brand systems and visual design skills?
- Are you comfortable managing multiple projects and timelines concurrently?
ASSUMPTION: Candidates who align with Persona's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and timelines concurrently may be challenging for some candidates.
- Working remotely may require strong self-motivation and time management skills.
- As Persona continues to grow, the Senior Brand Designer may face new challenges and opportunities as the team and company evolve.
- The rebranding project may present unique challenges and require adaptability and flexibility.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Senior Brand Designer roles, this position offers a unique opportunity to work on a rebranding project and make a significant impact on the company's visual identity.
- Persona's focus on identity and security sets it apart from other companies in the software development industry.
- This role offers ample opportunities for growth and impact, both within the Brand Studio and across the company.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests.
📝 Sample Projects
- Redesigning Persona's visual identity and brand guidelines
- Creating a comprehensive brand style guide for Persona's various surfaces and touchpoints
- Designing and producing marketing materials, presentations, and events for Persona's clients and partners
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Senior Brand Designer at Persona.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall vision for Persona's brand?
- What are the key priorities for the first 90 days in this role?
- How does Persona support the growth and development of its employees?
- What is the team structure and dynamic within the Brand Studio and across the company?
- How does Persona approach collaboration and feedback within the design team and with cross-disciplinary partners?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and portfolio to highlight your brand systems and visual design skills, as well as your experience with relevant tools.
- Prepare for the design challenge or portfolio review by selecting your strongest work and being ready to explain your design process and decisions.
- Research Persona's brand and values to demonstrate your enthusiasm for the role and alignment with the company's mission.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
