Senior Brand Designer

📌 Core Information

🔹 Job Title: Senior Brand Designer

🔹 Company: Incognia

🔹 Location: São Paulo, Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Brazil only)

🚀 Job Overview

Key aspects of this role include:

• Shaping Incognia's visual identity across all touchpoints
• Collaborating with cross-functional marketing teams on design projects
• Managing external design resources and overseeing projects
• Enforcing brand consistency and maintaining a cohesive visual identity
• Staying ahead of design trends and leveraging insights to enhance brand relevancy

ASSUMPTION: This role requires a strategic mindset and a strong portfolio showcasing relevant design work. The ideal candidate will be comfortable managing multiple projects and providing direction to freelancers.

📋 Key Responsibilities

✅ Actively collaborate with content, performance, and product marketing teams to conceptualize and execute design projects

✅ Create website pages, illustrations, advertisements, presentations, and one-pagers adhering to UI/UX best practices

✅ Take an active role in the creation and documentation of core branding assets, including logos, color palettes, and typography

✅ Prioritize time and resources to accomplish short and long-term projects

✅ Manage external design agencies and freelancers, overseeing projects from kick-off to delivery

✅ Enforce brand consistency across all design outputs to maintain a cohesive visual identity

✅ Oversee the development and implementation of design that aligns with the company's brand objectives and business goals

✅ Encourage the exploration and adoption of innovative design technologies and methodologies

✅ Analyze market trends, customer needs, and behavior to inform design decisions and contribute to broader brand strategies

ASSUMPTION: The role requires a strong understanding of brand strategy, UI/UX design, and project management. The ideal candidate will be able to balance multiple projects and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or a related field

Experience: 5-10 years of experience in brand design, with a focus on visual identity and brand strategy

Required Skills:

• Proficiency in Adobe Creative Suite and Figma
• Experience with newer asset creation tools like AI image/video generators (e.g., Midjourney, Synthesia, HeyGen)
• Strong portfolio showcasing relevant design work across various formats
• Excellent communication and presentation skills
• Ability to manage multiple projects and provide direction to freelancers
• Strategic mindset with the ability to see beyond immediate tasks and understand broader brand implications
• Passion for staying ahead of design trends and leveraging insights to enhance brand relevancy and appeal

Preferred Skills:

• Experience in the software development industry
• Fluency in Portuguese and English

ASSUMPTION: The ideal candidate will have a strong background in brand design, with a proven track record of creating and maintaining cohesive visual identities for growing companies.

💰 Compensation & Benefits

Salary Range: The estimated salary range for this role is BRL 12,054.84 to BRL 17,157.80 per year, based on industry standards for a Senior Brand Designer with 5-10 years of experience in Brazil.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Flexible work hours

Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Incognia is an innovator of next-generation identity solutions that enable secure and seamless digital experiences
• The company combines best-in-class device recognition signals, location analysis, and tamper detection for frictionless user verification and fraud prevention
• Incognia empowers companies in food delivery, ride-hailing, marketplace, and financial services to protect their reputation, retention, and revenue

Company Specialties:

• Device fingerprinting
• Location analysis
• Tamper detection

Company Website: incognia.com

ASSUMPTION: Incognia is a growing company in the software development industry, with a focus on identity solutions for digital experiences.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote (Brazil only), with flexible hours

Growth Opportunities:

• Potential career progression to Brand Manager within a few years
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to shape the visual identity of a growing company in the tech industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's brand and visual identity.

🌍 Location & Work Environment

Office Type: Remote (Brazil only)

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is known for its vibrant culture, diverse neighborhoods, and numerous parks
• São Paulo has a subtropical climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week), with flexible hours

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the opportunity to work from home or a co-working space in São Paulo.

💼 Interview & Application Insights

Typical Process:

• Interview with the People team
• Interview with the Marketing Manager and team
• Technical Case development and presentation
• Cultural Fit interview with the CTO and CEO

Key Assessment Areas:

• Design skills and portfolio
• Communication and presentation skills
• Strategic thinking and brand awareness
• Project management and time management skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant design work and experience
• Prepare a cover letter that demonstrates your understanding of Incognia's brand and values
• Be ready to discuss your design process, inspiration, and how you stay up-to-date with industry trends

ATS Keywords: Adobe Creative Suite, Figma, Brand Strategy, UI/UX, Communication, Project Management, Collaboration, Creativity, Market Analysis, Innovation, Leadership, Time Management, Attention to Detail, Strategic Thinking, Trend Awareness

ASSUMPTION: The interview process is designed to assess the candidate's design skills, strategic thinking, and cultural fit with the Incognia team.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• AI image/video generators (e.g., Midjourney, Synthesia, HeyGen)

ASSUMPTION: The ideal candidate will be proficient in the Adobe Creative Suite and Figma, with experience using newer asset creation tools a plus.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Excellence
• Trust

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you align with Incognia's values of ambition, excellence, and trust?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a passion for staying ahead of design trends and leveraging insights to enhance brand relevancy and appeal?

ASSUMPTION: Incognia values candidates who are ambitious, excel in their work, and foster a culture of trust and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining a consistent work-life balance
• Adapting to a fast-paced, dynamic work environment
• Staying up-to-date with industry trends and best practices

ASSUMPTION: The role may present challenges in managing multiple projects and working remotely, but offers the opportunity to shape the visual identity of a growing company in the tech industry.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on brand design and strategy
• Incognia is a growing company in the software development industry, offering opportunities for career growth and impact
• This role may lead to career progression to Brand Manager within a few years

ASSUMPTION: This role offers unique opportunities for growth and impact in the brand design and strategy space, with the potential for career progression within the company.

📝 Sample Projects

• Redesigning Incognia's website to reflect the company's brand values and visual identity
• Creating a comprehensive brand style guide for Incognia's marketing and product teams
• Developing a series of advertisements and promotional materials for Incognia's marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of design work and strategic thinking required for the Senior Brand Designer role at Incognia.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the brand design team currently, and how can this role help address them?
• How does Incognia support the professional development and growth of its brand design team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Incognia measure the success of its brand design efforts, and what metrics does the company track?
• What is the team structure and dynamic like, and how does this role fit into the broader marketing organization?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing organization, as well as their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant design work and experience
• Prepare a cover letter that demonstrates your understanding of Incognia's brand and values
• Be ready to discuss your design process, inspiration, and how you stay up-to-date with industry trends
• Follow up with the Incognia People team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.