Senior Brand & Digital Consultant

📌 Core Information

🔹 Job Title: Senior Brand & Digital Consultant

🔹 Company: Cielo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Human Resources Services

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (occasional presence in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing advanced talent brand, attraction, and engagement solutions
• Generating revenue through project delivery in the range of $25K-$100K
• High visibility and reputation with internal stakeholders
• Writing strategic creative briefs with limited oversight
• Investing in personal brand reputation through internal and external content creation

ASSUMPTION: This role requires a strong understanding of talent marketing and the ability to translate best practices into effective solutions. It also involves high visibility and reputation with internal stakeholders, leading to ongoing client development opportunities.

📋 Key Responsibilities

✅ Routinely scope, convert, and own project delivery in the range of $25K-$100K, such as competitor reviews, photoshoots, integrated attraction campaigns, and components of large brand projects

✅ Day-to-day management of projects, requiring limited guidance from leaders, with a focus on high-quality outputs, budget adherence, and client satisfaction

✅ High visibility and reputation with internal stakeholders, leading to ongoing client development opportunities

✅ Write strategic creative briefs with limited oversight and to director satisfaction, with support in sharpening the proposition with Brand Strategy leader support

✅ Invest in personal brand reputation by contributing to internal and external blogs, white papers, and webinars

✅ Gather market and talent intelligence to develop highly targeted talent marketing strategies

✅ Measure and maximize ROI on all projects, ensuring tracking of campaigns is properly set up and reported, and providing data to teams accurately and efficiently with key insights overlaid for governance and continuous improvement purposes

ASSUMPTION: This role requires extensive experience in employer branding or recruitment marketing, with a strong understanding of talent marketing in at least one key area, such as EVP/Employer Brand Strategy, advertising, social media, recruitment marketing technology, or similar.

🎯 Required Qualifications

Education: Bachelor’s degree strongly preferred in a related field. High school diploma or equivalent required.

Experience: Extensive experience in employer branding or recruitment marketing (either RPO/In-House or Brand/Recruitment Marketing Agency)

Required Skills:

• Strong understanding of talent marketing in at least one key area
• Ability to translate best practice into relevant, practical, and effective solutions and products
• Project management skills
• Client development and stakeholder management skills
• Data analysis and campaign tracking skills
• Social media, advertising, and content marketing skills
• ROI measurement skills

Preferred Skills:

• Experience in a global or multinational organization
• Fluency in multiple languages

ASSUMPTION: This role requires a Bachelor’s degree, with extensive experience in employer branding or recruitment marketing. Candidates should possess a strong understanding of talent marketing and be able to translate best practices into effective solutions.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for a senior role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities
• Flexible work arrangements

Working Hours: IST office hours, with occasional presence in the office

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in Bangalore. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Cielo is a leading global talent acquisition partner, helping companies stay ahead in the race for talent with fresh TA strategies and RPO solutions.

Company Size: 1,001-5,000 employees. Cielo offers a large and diverse work environment with ample opportunities for growth and learning.

Founded: 2005. Cielo has over 15 years of experience in the talent acquisition industry, with a strong track record of success.

Company Description:

• Cielo is the world’s leading Talent Acquisition Partner, helping companies across the globe stay ahead in the race for talent with fresh TA strategies and RPO solutions.
• Clients and analysts regularly recognize Cielo as a Leader on HRO Today’s RPO Baker’s Dozen list, Everest Group’s RPO PEAK Matrix, and NelsonHall’s NEAT vendor evaluation for RPO & Total Talent.
• Cielo delivers better talent experiences, for everyone.

Company Specialties:

• Talent Management
• Recruitment Outsourcing
• HR Consulting
• Executive Search Outsourcing
• Recruitment Process Outsourcing
• Resourcing
• Executive Search
• Total Talent Acquisition
• Employer Branding
• High Volume Hiring
• Global Talent Acquisition
• Contingent Workforce Solutions

Company Website: www.cielotalent.com

ASSUMPTION: Cielo is a well-established company in the talent acquisition industry, with a strong reputation for delivering innovative solutions and exceptional results.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced professionals looking to take the next step in their career and make a significant impact on the company’s success.

Reporting Structure: This role reports directly to the Director - Brand Strategy and works closely with other members of the Global Brand, Digital, and Communications Practice.

Work Arrangement: Hybrid. This role requires occasional presence in the office, with the rest of the work being done remotely.

Growth Opportunities:

• Advancement to a leadership or management role within the Global Brand, Digital, and Communications Practice
• Expansion of responsibilities to include additional regions or client accounts
• Opportunities to work on high-profile projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a leadership or management role within the practice.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires occasional presence in the office, with the rest of the work being done remotely.

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second fastest-growing major metropolis in India
• The city is known for its pleasant climate, vibrant culture, and thriving tech industry
• Bangalore is home to numerous multinational corporations and startups, providing ample opportunities for networking and professional growth

Work Schedule: IST office hours, with occasional presence in the office

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• Experience in employer branding or recruitment marketing
• Understanding of talent marketing and ability to translate best practices into effective solutions
• Project management skills
• Client development and stakeholder management skills
• Data analysis and campaign tracking skills
• Social media, advertising, and content marketing skills
• ROI measurement skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with talent marketing and provide examples of successful campaigns or projects you’ve worked on
• Demonstrate your understanding of Cielo’s business and the role’s requirements
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement

ATS Keywords: Employer Branding, Recruitment Marketing, Talent Marketing, Creative Briefs, Market Intelligence, Project Management, Client Development, Data Analysis, Social Media, Advertising, Stakeholder Management, Campaign Tracking, Brand Strategy, Digital Marketing, Content Marketing, ROI Measurement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with extensive experience in employer branding or recruitment marketing and a strong understanding of talent marketing.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)

ASSUMPTION: This role requires proficiency in various project management, data analysis, social media management, advertising, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Excellence

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Data-informed
• Creative

Self-Assessment Questions:

• Do you align with Cielo’s core values of integrity, collaboration, innovation, accountability, and excellence?
• Are you comfortable working in a hybrid environment, with occasional presence in the office?
• Do you thrive in a results-driven, team-oriented, and adaptable work environment?
• Are you able to make data-driven decisions and create innovative solutions?

ASSUMPTION: Cielo values candidates who align with their core values and are comfortable working in a hybrid environment, with a results-driven, team-oriented, and adaptable work style.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with varying budgets and timelines
• Working with diverse stakeholders, including clients, team members, and vendors
• Keeping up with the latest trends and best practices in talent marketing
• Occasional travel for client meetings or events

ASSUMPTION: This role presents several challenges, including managing multiple projects, working with diverse stakeholders, staying up-to-date with industry trends, and occasional travel.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on advanced talent brand, attraction, and engagement solutions, with a revenue-generating responsibility
• Industry-specific context: The talent acquisition industry is dynamic and fast-paced, with a strong focus on innovation and continuous improvement
• Career path comparison: This role offers significant growth opportunities, with the potential to advance to a leadership or management role within the practice

ASSUMPTION: This role is unique in its focus on advanced talent brand, attraction, and engagement solutions, with a revenue-generating responsibility. It offers significant growth opportunities and is well-suited for experienced professionals looking to take the next step in their career.

📝 Sample Projects

• Developing and implementing a comprehensive employer brand strategy for a global technology company
• Creating and executing a targeted social media campaign to attract top talent in the finance industry
• Conducting a competitive analysis of an e-commerce company’s talent marketing efforts and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, including strategic planning, creative execution, and data-driven analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Brand, Digital, and Communications Practice?
• How does Cielo support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Cielo measure the success of its talent marketing campaigns and initiatives?
• What are the most rewarding aspects of working at Cielo, according to current employees?

ASSUMPTION: These questions are designed to provide insight into the team structure, company culture, role priorities, and success metrics, as well as to gain a better understanding of the employee experience at Cielo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Cielo job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your experience with talent marketing and successful projects or campaigns you’ve worked on
• Prepare for your interview by researching Cielo’s business, the role’s requirements, and the company’s values and culture
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.