Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading annual market activation planning for core brands
• Managing brand equity and driving marketing program execution
• Collaborating with cross-functional teams and agencies
• Delivering brand sales and profit objectives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand-centric cross-functional team

✅ Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items

✅ Solid Marketing Foundation with E2E marketing experience, including product innovation, media strategy, and social capability

✅ Understand both online and offline business modeling

✅ Manage brand equity through successful deployment and localization of global toolkits

✅ Manage agency and cross-functional relationships at the local level to deliver breakthrough results

✅ Drive superior execution of programs and plans to bring brand strategies to life, including media, creative development, digital programs, etc.

✅ Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5 or more years of brand marketing or commercial management experience

Required Skills:

• Experience delivering insights-based consumer communications delivering brand share growth
• Experience working in a fast-paced, entrepreneurial environment

Preferred Skills:

• Master’s degree
• Ability to collaborate with global teams and deliver results in a matrix organization
• Strong financial capabilities and business acumen
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
• Good understanding of AI deployment
• Highly restricted category (OTC/Nutrition) background or experience preferred

ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience is acceptable. AI deployment understanding is beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards, the estimated salary range for this role in Shanghai is CNY 450,000 - 600,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, focusing on consumer goods and consumer health

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: 2022, with a rich history of trusted brands

Company Description:

• Haleon is a global leader in consumer health, with a portfolio of category-leading brands
• Committed to delivering better everyday health with humanity
• Focuses on inclusivity, achievability, and sustainability in everyday health

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being makes this an attractive opportunity for candidates passionate about making a difference in people's lives.

📊 Role Analysis

Career Level: Mid to Senior level, offering growth opportunities within the marketing function

Reporting Structure: This role reports directly to the Marketing Director and oversees a cross-functional team

Work Arrangement: On-site, with opportunities for hybrid work arrangements based on business needs

Growth Opportunities:

• Potential to lead larger brand portfolios or take on regional responsibilities
• Access to professional development opportunities within the global organization
• Chance to work on high-impact projects and drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the HuangPu District of Shanghai

Office Location(s): The Headquarters Building, HuangPu District, Shanghai

Geographic Context:

• Shanghai is a bustling metropolis with a vibrant business environment
• The HuangPu District is a central business district with easy access to public transportation
• Shanghai offers a mix of traditional Chinese culture and modern urban living

Work Schedule: Standard office hours with flexibility for remote work based on business needs

ASSUMPTION: The Shanghai office provides a dynamic and engaging work environment, with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and brand management skills
• Cross-functional collaboration and leadership abilities
• Adaptability and resilience in a fast-paced environment
• Cultural fit and alignment with Haleon's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management successes and challenges
• Demonstrate your understanding of Haleon's mission and values in your application materials

ATS Keywords: Brand Management, Marketing, P&L Management, Product Innovation, Media Strategy, Digital Programs, Cross-Functional Collaboration, Customer Engagement, Agency Management, Market Activation Planning, Financial Acumen, Consumer Insights, Entrepreneurial Environment, AI Deployment, OTC Experience

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
• Project management software (e.g., Asana, Trello)
• Brand management tools (e.g., Brand24, NetBase)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's prior experience.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse teams
• Collaboration and accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Adaptability and resilience in the face of change

Self-Assessment Questions:

• How do you embody Haleon's commitment to better everyday health with humanity in your work?
• Describe a time when you successfully collaborated with a cross-functional team to achieve a common goal
• How do you adapt to changes in your work environment or job demands?

ASSUMPTION: Haleon values candidates who demonstrate a strong commitment to their mission, a collaborative work style, and the ability to thrive in a dynamic environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Adapting to a fast-paced, entrepreneurial environment
• Balancing short-term and long-term brand objectives
• Navigating a large, global organization with a matrix structure

ASSUMPTION: These challenges can be overcome by strong leadership skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a higher degree of cross-functional collaboration and global influence
• Haleon's focus on consumer health sets this role apart from other consumer goods companies
• This role provides an opportunity to work on high-impact projects and drive business growth

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a market activation plan for a core brand, resulting in a 15% increase in sales
• Managing a cross-functional team to launch a new product, achieving 95% customer satisfaction
• Localizing global brand toolkits to resonate with local consumers, driving a 20% increase in brand awareness

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role and the impact it can have on business outcomes.

❓ Key Questions to Ask During Interview

• How does this role fit into Haleon's long-term growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does Haleon support the professional development of its employees?
• What is the typical career path for someone in this role?
• How does Haleon foster a culture of inclusivity and diversity?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management successes and challenges
• Demonstrate your understanding of Haleon's mission and values in your application materials
• Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.