Senior Brand Manager

📌 Core Information 🔹 Job Title: Senior Brand Manager 🔹 Company: Abbott Laboratories 🔹 Location: Petaling Jaya, Selangor, Malaysia 🔹 Job Type: Full-Time 🔹 Category: Healthcare / Pharmaceuticals 🔹 Date Posted: May 27, 2025 🔹 Experience Level: 6+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Strategic development and execution of marketing plans for FreeStyle Libre to drive market penetration and accelerate profitable sales growth. - Driving brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer, and community activations. - Establishing and maintaining robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness. ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. It is ideal for a marketing professional with a strong background in consumer marketing and experience working with healthcare professionals. 📋 Key Responsibilities ✅ Develop and implement annual business plans to achieve business targets. ✅ Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners. ✅ Localize global brand campaigns and execute 360 across all relevant channels (HCPs, consumer, e-commerce, CRM, and retail). ✅ Develop and implement 360-communication plans with traditional and digital media and other consumer touchpoints. ✅ Track and articulate market performance, trends, and identify their impact on the business to influence business strategy. ✅ Demonstrate excellent project management skills and work collaboratively with cross-functional teams to execute marketing initiatives with success. ✅ Analyze ROI of advertising and promotional investments to optimize the mix. ✅ Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability. ✅ Build rapport and work closely with KOLs to drive brand awareness, preference, and advocacy. ✅ Execute field activities such as road shows, product training, and symposiums to create product awareness among healthcare professionals and the public. ✅ Ensure all business activities are conducted in accordance with Abbott's Code of Ethics and local government laws. ASSUMPTION: This role involves a high level of responsibility and requires a proactive, results-driven individual who can work independently and collaboratively to achieve business targets. 🎯 Required Qualifications Education: - A basic degree in business studies, marketing, or any sciences. Experience: - 6+ years of consumer marketing management experience gained at a country, regional, or global level of an MNC; experience in HCP marketing will be an added advantage. - Preferably in the pharmaceutical and/or FMCG, health, or OTC/medical device industry. - Knowledge and experience in diabetes will be advantageous. Required Skills: - Versatile, result-oriented, energetic/dynamic personality, and passionate about branding. - Innovative and resourceful person who thinks out of the box to deliver creative and cost-effective branding strategies. - Excellent communication skills, both verbally and in writing. - Intimate knowledge of marketing mix tools and application know-how. - In-depth understanding of the workings of strategic and operational marketing, business planning, and current healthcare marketing best practices. - Organizational skills and operational rigor to ensure effective execution of plans. - Experience with CRM and e-commerce. - Experience with HCP marketing. Preferred Skills: - Proficiency in data analysis and interpretation. - Familiarity with Abbott's products and services. ASSUMPTION: Candidates with a strong background in marketing, experience working with healthcare professionals, and a passion for driving brand success will be well-suited for this role. 💰 Compensation & Benefits Salary Range: RM 250,000 - RM 350,000 per annum (Estimated based on industry standards for a senior marketing role in Malaysia) Benefits: - Competitive health insurance and retirement plans. - Generous vacation and leave policies. - Employee discounts on Abbott products and services. - Opportunities for professional development and career growth. Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed. ASSUMPTION: Abbott Laboratories offers competitive compensation and benefits packages to attract and retain top talent in the industry. 📌 Applicant Insights 🔍 Company Context Industry: Abbott Laboratories operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional products, and branded generic pharmaceuticals. The company serves customers in more than 160 countries worldwide. Company Size: Abbott is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams. Founded: Abbott was founded in 1888 and has a rich history of innovation and commitment to improving lives through healthcare solutions. Company Description: - Abbott is a global healthcare leader that helps people live more fully at all stages of life. - The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines. - Abbott is committed to improving patient outcomes and driving innovation in the healthcare industry. Company Specialties: - Nutrition - Diagnostics - Medical Devices - Branded Generic Pharmaceuticals Company Website: www.abbott.com ASSUMPTION: Working at Abbott Laboratories offers the opportunity to be part of a global organization with a strong commitment to innovation, quality, and improving patient outcomes. 📊 Role Analysis Career Level: This role is a senior-level position, reporting directly to the Area Marketing Manager or Regional Marketing Director. Reporting Structure: The Senior Brand Manager will work closely with cross-functional teams, including sales, medical affairs, and market access, to execute marketing initiatives and achieve business targets. Work Arrangement: This role is on-site, based in Petaling Jaya, Malaysia. However, there may be opportunities for hybrid or remote work, depending on the company's policies and the individual's needs. Growth Opportunities: - Opportunities for career progression within Abbott's marketing department or other functions. - Exposure to global marketing strategies and best practices. - Potential to work on high-impact projects that drive business growth and improve patient outcomes. ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on Abbott's business and contribute to the company's mission of improving lives through healthcare solutions. 🌍 Location & Work Environment Office Type: Abbott's Petaling Jaya office is a modern, collaborative workspace that fosters innovation and teamwork. Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US Geographic Context: - Petaling Jaya is a bustling city located in the state of Selangor, Malaysia. - The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options. - Petaling Jaya is well-connected by public transportation, making it easy for employees to commute to work. Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional weekend work or overtime to meet project deadlines. ASSUMPTION: Working in Petaling Jaya offers a dynamic and multicultural work environment, with easy access to amenities and a strong support network for employees. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and cross-functional team members. 4. Final interview with the Area Marketing Manager or Regional Marketing Director. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Cross-functional collaboration and communication skills. - Marketing mix knowledge and application know-how. - Ability to analyze market trends and data to inform business decisions. - Cultural fit with Abbott's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant marketing experience and skills. 2. Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview. 3. Research Abbott's products, services, and competitors to demonstrate your understanding of the industry and the role. ATS Keywords: Brand Management, Marketing Strategy, Project Management, Cross-Functional Collaboration, Market Analysis, Digital Marketing, Consumer Marketing, Healthcare Professional Marketing, ROI Analysis, Communication Skills, Organizational Skills, E-commerce, CRM, Innovation, Regulatory Knowledge, Sales Growth. ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills, experience, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of marketing principles, a proactive approach to problem-solving, and a commitment to driving business growth. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, Siebel) - Marketing automation tools (e.g., Marketo, HubSpot) - Data analysis and visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Trello) - Social media management tools (e.g., Hootsuite, Buffer) ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Quality: We strive for excellence in everything we do. - Integrity: We act with honesty and integrity in all our interactions. - Collaboration: We work together to achieve our goals. - Innovation: We foster a culture of creativity and continuous improvement. - Performance: We drive results and hold ourselves accountable for our performance. Work Style: - Abbott values a collaborative and inclusive work environment, where employees feel empowered to share their ideas and contribute to the company's success. - The company encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional growth. Self-Assessment Questions: 1. How do you align with Abbott's core values, and how have you demonstrated these values in your past roles? 2. How comfortable are you working in a multicultural and dynamic work environment? 3. How do you approach project management and collaboration with cross-functional teams? ASSUMPTION: Candidates who share Abbott's values and are comfortable working in a collaborative and inclusive environment will be well-suited for this role. 🛡️ Potential Challenges 1. Balancing multiple projects and priorities simultaneously. 2. Working with cross-functional teams and stakeholders to align on marketing strategies and tactics. 3. Adapting to changes in the market and regulatory environment. 4. Maintaining a strong work-life balance while managing a demanding workload. ASSUMPTION: Successful candidates will be proactive, organized, and adaptable, with strong communication and project management skills to overcome these challenges. 📈 Similar Roles Comparison 1. Brand Manager vs. Senior Brand Manager: A Senior Brand Manager role typically involves more strategic decision-making, cross-functional leadership, and a broader scope of responsibilities compared to a Brand Manager role. 2. Marketing Manager vs. Senior Brand Manager: While both roles focus on marketing, a Senior Brand Manager role is more specialized in brand management and may have a broader scope of responsibilities, including market analysis, competitive tracking, and strategic planning. 3. Product Manager vs. Senior Brand Manager: Although both roles involve managing products, a Senior Brand Manager focuses on brand strategy, market positioning, and consumer engagement, while a Product Manager is responsible for product development, launch, and lifecycle management. ASSUMPTION: Candidates should consider their career goals, areas of expertise, and preferred scope of responsibilities when comparing similar roles. 📝 Sample Projects 1. Developing and executing a multi-channel marketing campaign to launch a new product in the Malaysian market. 2. Conducting market research and competitive analysis to inform brand positioning and messaging strategies. 3. Collaborating with cross-functional teams to develop and implement a customer loyalty program to drive brand engagement and sales growth. 4. Managing a team of marketing professionals to execute a series of field activities, such as road shows, product training, and symposiums, to create product awareness among healthcare professionals and the public. ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and the outcomes they achieved, as well as their approach to problem-solving and strategic decision-making. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.abbott/us/en/job/31103709/Senior-Brand-Manager 2. Customize your resume and cover letter to highlight your relevant marketing experience and skills. 3. Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview. 4. Research Abbott's products, services, and competitors to demonstrate your understanding of the industry and the role. 5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.