Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: pladis Global

🔹 Location: Chiswick Park, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3:2)

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategy and plans to achieve sales and profit targets
• Managing brand performance and driving innovation
• Collaborating with cross-functional teams to enhance brand growth
• Working with a team of 1 direct report and 2 Brand Managers

ASSUMPTION: This role requires a high level of commercial awareness and project management skills, with a focus on driving brand growth through strategic planning and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead the development and delivery of brand strategy & plans across the area of responsibility, to meet business sales and profit targets

✅ Own the development of the annual brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape

✅ Lead the part of the brand portfolio, managing performance, recommending actions and motivating teams and other functions to drive brand performance

✅ Delivery of Brand and business performance metrics, with a strong commercial awareness of brand performance and regularly update Marketing Director on key issues / successes

✅ Drive key brand projects, working with a cross functional team across the pladis business – be the project lead, this will include innovation execution, design, price / pack architecture

✅ Supply to the Brand Innovation strategy and the prioritisation & management of planned initiatives, leading specific brand and NPD projects

✅ Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities

✅ Assist the Marketing Manager/Marketing Director in communications development and execution across the brand and management of cross agency team in relation to areas of brand responsibility

✅ Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis

✅ Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to drive brand performance and growth.

🎯 Required Qualifications

Education: Degree in Marketing or Business preferred

Experience: Proven experience in working within a commercial/sales function, or in a Marketing role with considerable commercial collaboration within an FMCG environment

Required Skills:

• Proven track record of good project management experience
• Ability to lead and influence partners at all levels of the business
• Passion for growing and building brands
• Determination, entrepreneurialism, ambition and drive
• Energy for working collaboratively and crafting initiatives that build growth
• Ability to work across multiple projects and fields
• FMCG experience on brands with a consistent record in achieving results-oriented growth plans
• Experience of cross functional working

Preferred Skills:

• Degree in Marketing or Business

ASSUMPTION: Candidates should have a strong commercial background and proven experience in brand management within the FMCG industry.

💰 Compensation & Benefits

Salary Range: £55,000 - £65,000 per annum (Estimated based on industry standards for a Senior Brand Manager role with 5-10 years of experience in the FMCG sector)

Benefits:

• Annual Car allowance, paid monthly
• Annual Incentive Plan (AIP)
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance
• Stakeholder Pension Scheme
• Life Assurance Cover
• 25 days + bank holidays
• Holiday Enhancement Scheme
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership
• Discount and Cashback Scheme
• Access to Employee Assistance Programme
• Financial Wellbeing Support
• Access to great training and development opportunities

Working Hours: 37.5 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Manager role with the given experience level. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: pladis Global operates in the Manufacturing industry, specifically in the production of biscuits and confectionery

Company Size: pladis Global has 10,001+ employees, providing ample opportunities for career growth and development

Founded: 2016, with a rich history of family baking and confectionery experience spanning over 300 years

Company Description:

• pladis Global is one of the world’s fastest growing snacking companies
• Home to iconic brands such as McVitie’s, GODIVA, and Ülker
• Committed to delivering high-quality products and exceptional service

Company Specialties:

• Biscuits and Confectionery

Company Website: http://www.pladisglobal.com

ASSUMPTION: pladis Global is a large, global company with a strong focus on collaboration, agility, and resilience.

📊 Role Analysis

Career Level: Senior Brand Manager roles typically fall within the mid to senior level of a marketing career path

Reporting Structure: This role reports directly to the Marketing Manager and has 1 direct report, with 2 Brand Managers working alongside

Work Arrangement: Hybrid work arrangement with 3 days in the office and 2 days remote

Growth Opportunities:

• Potential to grow within the marketing function or explore other areas of the business
• Opportunities to work on global brands and gain international experience
• Chance to develop leadership and management skills through team supervision

ASSUMPTION: This role offers significant growth potential within a large, global organization.

🌍 Location & Work Environment

Office Type: pladis Global's Chiswick Park office is a modern, collaborative workspace

Office Location(s): Chiswick Park, London, United Kingdom

Geographic Context:

• Chiswick Park is a well-connected business park with easy access to public transportation
• The area offers a range of amenities, including shops, restaurants, and green spaces
• London provides a vibrant, multicultural work environment with ample opportunities for personal and professional growth

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break

ASSUMPTION: The Chiswick Park office provides a modern, collaborative work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Initial 45-minute competency-based interview focused on company values and experiences
• 60-minute technical interview, case study, or presentation
• Psychometric and aptitude tests may be administered

Key Assessment Areas:

• Commercial awareness and strategic thinking
• Project management and cross-functional collaboration skills
• Brand management experience and passion for brand growth
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for competency-based interview questions by reflecting on your past experiences and achievements
• Research the company and its brands to demonstrate your enthusiasm and understanding

ATS Keywords: Brand Strategy, Commercial Awareness, Project Management, Collaboration, Consumer Insight, Innovation Execution, Data Analysis, Marketing Expenditure Control, Cross Functional Working, Team Leadership, Market Research, Brand Growth, Sales Performance, Communication Skills, Entrepreneurial Spirit, Results-Oriented

ASSUMPTION: The interview process is designed to assess candidates' commercial awareness, strategic thinking, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., CRM, marketing analytics platforms)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with marketing automation and analytics tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Agility: Adapting quickly to change and embracing new opportunities
• Resilience: Overcoming challenges and bouncing back from setbacks

Work Style:

• Fast-paced and dynamic work environment
• Focus on results and delivering high-quality products
• Strong emphasis on teamwork and cross-functional collaboration

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working across multiple projects and fields?
• Do you have a proven track record of driving brand growth and achieving results-oriented growth plans?

ASSUMPTION: Candidates should possess strong commercial awareness, strategic thinking, and a collaborative work style to thrive in this role and company culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, global organization with diverse teams and stakeholders
• Adapting to change and embracing new opportunities

ASSUMPTION: These challenges require strong project management, collaboration, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Senior Brand Manager roles, this position offers a unique opportunity to work on global iconic brands within a large, global organization
• Industry-specific context: The FMCG sector is highly competitive, with a strong focus on innovation, marketing, and sales performance
• Career path comparison: This role provides significant growth potential within a large, global organization, with opportunities to develop leadership and management skills

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a brand strategy and plan to achieve sales and profit targets for a specific brand
• Managing brand performance and driving innovation through cross-functional collaboration
• Leading a team to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure and evaluate brand performance and success?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help assess the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on commercial awareness, project management, and brand management
• Prepare for competency-based interview questions by reflecting on your past experiences and achievements
• Research the company and its brands to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.