Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: AstraZeneca

🔹 Location: Algiers, Algeria

🔹 Job Type: Full-Time

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local brand strategies
• Conducting market and competitive analysis
• Managing HCP and patient marketing campaigns
• Planning and executing medical congresses and promotional speaker programs
• Budget management and ensuring revenue targets are met

ASSUMPTION: This role requires a strong understanding of the local market and competitive landscape, as well as the ability to build and maintain effective relationships with key external stakeholders.

📋 Key Responsibilities

✅ Customize and implement local brand strategy to meet local market needs while aligning with global brand objectives

✅ Demonstrate a deep understanding of the market and competitive landscape, and support the company in identifying new market opportunities

✅ Identify actionable brand insights to inform strategy and direction

✅ Research trends, platforms, and experiences to drive innovation and performance

✅ Plan and execute medical congresses, including creation of promotional materials, coordination of meeting logistics, and post-meeting follow-up

✅ Develop and execute promotional speaker programs, including speaker training, materials development, communications, and follow-up

✅ Build and lead engagement and interactions with key external stakeholders in the oncology community

✅ Lead or support internal submissions and reviews (medical/legal/regulatory)

✅ Participate in brand planning and budget meetings, and assist in development of brand planning deliverables

✅ Lead brand budget to ensure maximum ROI for investments and adherence to annual budgets

✅ Lead contracts, MSAs, SOWs, and POs for all vendors

✅ Support and build collaborative relationships with the oncology matrix teams (sales, market access, sales operations, medical)

✅ Supervise programs and initiatives, including success criteria and KPIs, and share successes and standard processes

✅ Develop and implement brand strategy

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Related education; MD, PharmD, Vet, Biomedical Sciences

Experience: Minimum 2 years of marketing experience (internal candidates) or 3 years of marketing experience (external candidates), with a strong emphasis on oncology and new product launches

Required Skills:

• Brand marketing
• Market and competitive analysis
• Digital marketing program development
• Project management and execution
• Financial and budget management
• Strong communication skills
• Attention to detail
• English proficiency

Preferred Skills:

• Oncology experience
• New product launch experience
• Digital skills

ASSUMPTION: Candidates with relevant industry experience and a strong track record of delivering results will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for a Senior Brand Manager role with 2-5 years of experience in the pharmaceutical industry in Algeria.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Collaborative and inclusive work environment

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines for a range of diseases, including oncology, cardiovascular, renal & metabolism, and respiratory conditions.

Company Size: AstraZeneca is a large, global organization with over 76,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.

Company Description:

• AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines
• The company has a portfolio of medicines that spans oncology, cardiovascular, renal & metabolism, and respiratory conditions
• AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines that address unmet medical needs

Company Specialties:

• Pharmaceutical
• Biopharmaceutical
• Innovation
• Research and development
• Global business

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse perspectives and experiences.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Brand Director or similar role within the organization.

Reporting Structure: The Senior Brand Manager will work closely with various internal stakeholders, including sales, market access, sales operations, and medical teams, as well as external partners and key opinion leaders in the oncology community.

Work Arrangement: This role is based in Algiers, Algeria, and requires on-site presence. However, there may be opportunities for flexible or hybrid work arrangements, depending on business needs and individual circumstances.

Growth Opportunities:

• Progression to a Brand Director or similar role within the organization
• Expansion of responsibilities to include additional brands or therapeutic areas
• Opportunities to work on cross-functional projects or initiatives

ASSUMPTION: AstraZeneca's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The Algiers office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Francis Crick Avenue, Cambridge Biomedical Campus, Cambridge, Cambridgeshire CB2 0AA, GB

Geographic Context:

• Algiers is the capital and largest city of Algeria, with a population of over 2.4 million people
• The city is known for its Mediterranean climate, rich history, and cultural diversity
• Algiers is home to a thriving pharmaceutical industry, with several major players in the region

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: The Algiers office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other stakeholders
• Final interview with the Brand Director or similar role

Key Assessment Areas:

• Brand strategy development and implementation
• Market and competitive analysis
• Project management and execution
• Budget management and financial acumen
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the local market and competitive landscape in your application materials
• Prepare examples of your brand strategy development and implementation experience

ATS Keywords: Brand marketing, market analysis, competitive analysis, digital marketing, project management, financial management, budget management, communication skills, attention to detail, oncology experience, innovation, leadership, collaboration, analytical skills, problem-solving, decision-making

ASSUMPTION: AstraZeneca's application process is designed to assess candidates' skills and experience in the key areas required for success in the Senior Brand Manager role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Budget management tools (e.g., Microsoft Excel, Google Sheets)
• Market research and analysis tools (e.g., Nielsen, Kantar, IMS Health)

ASSUMPTION: The required tools and technologies for this role are standard for the pharmaceutical industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Science-driven
• Collaboration
• Integrity
• Innovation

Work Style:

• Dynamic and fast-paced
• Collaborative and inclusive
• Focused on delivering results and driving growth

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your approach to brand management?
• How have you collaborated effectively with cross-functional teams and external stakeholders in previous roles?
• How do you approach problem-solving and decision-making in a dynamic and fast-paced work environment?

ASSUMPTION: AstraZeneca's company values and work style are designed to foster a collaborative and inclusive work environment that prioritizes innovation, patient-centricity, and results-driven performance.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing workloads effectively
• Navigating a complex and matrixed organizational structure
• Operating in a dynamic and rapidly evolving market landscape
• Adapting to changes in brand strategy and market conditions

ASSUMPTION: The Senior Brand Manager role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Senior Brand Manager roles in the pharmaceutical industry, this role places a strong emphasis on market and competitive analysis, as well as the ability to develop and implement local brand strategies
• This role requires a deep understanding of the local market and competitive landscape, as well as the ability to build and maintain effective relationships with key external stakeholders
• Career progression in this role may include opportunities to work on additional brands or therapeutic areas, or to take on broader responsibilities within the organization

ASSUMPTION: This role is unique in its focus on the local market and competitive landscape, as well as the requirement to build and maintain effective relationships with key external stakeholders.

📝 Sample Projects

• Developing and implementing a local brand strategy for a new oncology product launch
• Conducting a comprehensive market and competitive analysis to inform brand strategy and direction
• Planning and executing a medical congress, including creation of promotional materials, coordination of meeting logistics, and post-meeting follow-up

ASSUMPTION: These sample projects are designed to provide candidates with a sense of the key responsibilities and requirements of the Senior Brand Manager role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader brand strategy for the oncology portfolio?
• What are the key priorities for this role in the first 90 days?
• How does AstraZeneca support the professional development and growth of its employees?
• What are the most significant challenges facing the oncology portfolio, and how can this role contribute to addressing them?
• How does AstraZeneca foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand strategy development and implementation experience
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.