📌 Core Information
🔹 Job Title: Senior Brand Manager, Buckley’s/Robitussin
🔹 Company: Haleon
🔹 Location: Mississauga, ON, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Consumer Goods and Consumer Health
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading growth strategies and integrated marketing plans for Buckley’s and Robitussin
- Managing cross-functional teams and owning the P&L to achieve top-line and bottom-line goals
- Developing and championing a compelling brand strategy
- Executing integrated marketing initiatives across innovation, renovation, communications, shopper marketing, promotions, and distribution
- Navigating organizational complexity and driving connections across functions, ideas, and processes
ASSUMPTION: This role requires a strategic, creative, and results-driven individual who can thrive at the intersection of strategy, creativity, and execution.
📋 Key Responsibilities
✅ Consumer Insight Mining: Cultivate a deep understanding of consumer needs, preferences, and pain points through data analysis and insightful market research, translating these insights into actionable strategies.
✅ Brand Strategy: Develop and champion a compelling brand strategy that drives sustainable growth and strengthens brand equity.
✅ Integrated Marketing Execution: Balance and prioritize initiatives across innovation, renovation, communications, shopper marketing, promotions, and distribution to optimize P&L performance.
✅ Communications Management: Develop strategy, tactics, and lead execution for brand communications, rooted in consumer insight, leading to memorable creative ideas and executed brilliantly.
✅ Innovation Management: Develop strategy, tactics, and lead execution for new product launches built on trusted science to enable disproportionate growth.
✅ P&L Ownership: Own top and bottom-line results, demonstrating a deep understanding of sales drivers and cost management.
✅ Organizational Navigation: Navigate the organizational landscape, building strong relationships across functions, levels, and markets to achieve ambitious goals.
✅ Cross-Functional Leadership: Lead and motivate internal and external cross-functional teams, fostering collaboration and inspiring execution. Communicate effectively to ensure alignment and accountability across teams.
✅ Team Development: Empower and develop the Assistant Brand Manager, Buckley’s & Robitussin, fostering high performance and growth with effective coaching.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership and communication skills to drive results.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 7+ years of Consumer Healthcare or Consumer Packaged Goods brand management experience
Required Skills:
- Strategic mindset to build a vision and pipeline of ideas to meet business objectives
- Data-driven mindset with comfort interpreting performance metrics and consumer insights
- Growth mindset as a highly motivated, action-oriented, curious individual
- Ability to navigate complexity and drive connections across functions, ideas, and processes
- Capability to influence and achieve buy-in with those you don’t directly manage
- Success in leading & coaching others
Preferred Skills:
- MBA degree
- Brand management experience leading local brands
ASSUMPTION: While an MBA is preferred, a strong track record of success in brand management and a strategic mindset are more important for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive compensation and annual bonus package
- Comprehensive and flexible benefits program from day 1
- Defined contribution pension plan with employer matching
- Optional Haleon Savings Plan with employer matching
- 26 weeks of fully paid leave for new parents, regardless of gender or sexuality
- Inclusive, diverse, and collaborative culture
- Commitment to development and career progression
- Hybrid model in a modern office located in Mississauga
- Fitness centre, annual fitness subsidy, and bistro onsite
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Consumer Health. Haleon is a new world-leading consumer health company, shaped by all who join them, improving everyday health for billions of people through their global portfolio of category-leading brands.
Company Size: 10,001+ employees. Haleon offers an inclusive, diverse, and collaborative culture with a commitment to development and career progression.
Founded: 2022. Haleon was founded in 2022 as a spin-off from GlaxoSmithKline, bringing together iconic consumer health brands like Sensodyne, Advil, Voltaren, Robax, NeoCitran, Buckley’s, Otrivin, and Centrum.
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join them.
- They improve everyday health for billions of people through their global portfolio of category-leading brands.
- Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable.
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon is a new company, founded in 2022, with a strong focus on consumer health and wellness. They offer a competitive compensation and benefits package, as well as a commitment to diversity, inclusion, and employee development.
📊 Role Analysis
Career Level: Mid to Senior level. This role offers an opportunity to lead a well-known brand and drive its growth and success.
Reporting Structure: The Senior Brand Manager reports directly to the Portfolio Lead, Cough, Cold and Flu.
Work Arrangement: Hybrid model, with a mix of on-site and remote work. The role requires regular on-site presence for team collaboration and office-based activities.
Growth Opportunities:
- Potential to grow within the brand management function or explore other opportunities within Haleon’s portfolio of brands.
- Chance to develop leadership and management skills through team development and cross-functional collaboration.
- Opportunity to work on high-impact projects that drive business results and impact consumer health.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within Haleon’s portfolio of brands.
🌍 Location & Work Environment
Office Type: Modern office located in Mississauga, ON, Canada
Office Location(s): Mississauga Standish Court
Geographic Context:
- Mississauga is a large city in the Greater Toronto Area, offering a diverse range of cultural, recreational, and entertainment options.
- The office is located in the Mississauga Standish Court area, with easy access to public transportation and nearby amenities.
- The region experiences four distinct seasons, with cold winters and warm summers.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday to Friday, with flexibility for the role
ASSUMPTION: The work environment at Haleon is inclusive, diverse, and collaborative, with a strong focus on employee development and growth. The modern office in Mississauga offers a convenient location with access to nearby amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Portfolio Lead, Cough, Cold and Flu
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Consumer understanding and market research analysis
- Brand management experience and P&L ownership
- Cross-functional leadership and team development
- Cultural fit and alignment with Haleon’s values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, strategic mindset, and data-driven approach.
- Prepare examples of your ability to navigate complexity, drive connections across functions, and achieve results through cross-functional collaboration.
- Demonstrate your understanding of the consumer healthcare industry and Haleon’s portfolio of brands.
ATS Keywords: Brand Management, Consumer Healthcare, Strategic Mindset, Data-Driven, Cross-Functional Leadership, P&L Management, Team Development, Innovation, Communications, Market Research, Growth Mindset, Coaching, Execution, Collaboration, Relationship Building, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, brand management experience, and cross-functional leadership skills. Applicants should tailor their application materials to highlight these key areas and demonstrate their fit with Haleon’s culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the consumer goods and consumer health industry. Applicants should have experience with Microsoft Office Suite and be comfortable learning and using industry-specific tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do.
- Inclusive: We embrace diversity and create an environment where everyone can thrive.
- Curious: We ask questions, seek insights, and continuously learn and improve.
- Collaborative: We work together, combining our strengths to achieve more.
- Courageous: We take bold action and challenge the status quo.
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and inclusive team environment
- Focus on execution and results-driven mindset
- Agile and adaptable to change
- Strong communication and leadership skills
Self-Assessment Questions:
- How do you demonstrate your commitment to putting patients first in your brand management approach?
- Can you provide an example of a time when you drove connections across functions to achieve a common goal?
- How do you foster a collaborative and inclusive team environment, and how do you ensure that everyone has a voice in the decision-making process?
ASSUMPTION: Haleon values a patient-centric, inclusive, curious, collaborative, and courageous work environment. Applicants should be prepared to demonstrate their alignment with these values and provide specific examples of their work style and approach to leadership and team development.
⚠️ Potential Challenges
- Navigating a large, complex organization with multiple stakeholders
- Balancing short-term priorities with long-term brand growth strategies
- Managing a cross-functional team with varying levels of experience and expertise
- Adapting to a hybrid work environment and balancing on-site and remote work
- Meeting ambitious growth targets and P&L expectations
ASSUMPTION: This role presents several challenges, including navigating a large, complex organization, balancing short-term priorities with long-term brand growth strategies, and managing a cross-functional team. Applicants should be prepared to demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the Cough, Cold, and Flu category, requiring a deep understanding of these specific consumer needs and market dynamics.
- Haleon’s portfolio of brands offers a unique combination of well-established, iconic brands and innovative, science-driven products, providing a diverse range of opportunities for brand managers to grow and develop their skills.
- Career progression in Haleon may involve moving between different brand management roles, allowing for a broad range of experiences and the opportunity to work on multiple brands throughout one’s career.
ASSUMPTION: This role is unique in its focus on the Cough, Cold, and Flu category and offers a diverse range of opportunities for brand managers to grow and develop their skills within Haleon’s portfolio of brands.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Buckley’s and Robitussin, including consumer insights, market research, and competitive analysis
- Launching a new product innovation within the Buckley’s or Robitussin portfolio, built on trusted science and rooted in consumer understanding
- Managing a cross-functional team to execute a high-impact marketing campaign, driving brand awareness, engagement, and sales
ASSUMPTION: These sample projects provide a sense of the strategic, creative, and execution-focused nature of the Senior Brand Manager role at Haleon, with a strong emphasis on consumer understanding, market research, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the brands I would be working on, and how the role fits into the broader organization?
- How does Haleon support the professional development and growth of its brand managers, and what opportunities exist for career progression within the company?
- What are the key priorities for the first 90 days in this role, and how can I best set myself up for success in this position?
- How does Haleon approach innovation and new product development, and what role would I play in driving these initiatives for Buckley’s and Robitussin?
- What are the most significant challenges facing the Cough, Cold, and Flu category, and how can I contribute to driving growth and success for these brands in this dynamic market?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success in the Senior Brand Manager position at Haleon.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, strategic mindset, and data-driven approach.
- Prepare examples of your ability to navigate complexity, drive connections across functions, and achieve results through cross-functional collaboration.
- Demonstrate your understanding of the consumer healthcare industry and Haleon’s portfolio of brands.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
