📌 Core Information
🔹 Job Title: Senior Brand Manager, Cell Therapy (m/f/d)
🔹 Company: Bristol Myers Squibb
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing programs for Cell Therapy brands
- Driving commercial programs and leading brand strategies
- Collaborating with internal stakeholders and external vendors
- Building and maintaining relationships with opinion leaders and KOLs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Expansion of the Leadership position in the Cell Therapy/Lymphoma market
✅ Responsible for local strategic disease-planning and brand development
✅ Establish strong external and internal partnerships
✅ Manage disease-marketing investment
✅ Track and report on brand performance within the disease area
ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Degree in Natural Sciences or Business Administration
Experience: 5-10 years of experience in pharmaceutical marketing, with a focus on Cell Therapy/Oncology/Specialty Care
Required Skills:
- Proven track record in successful digital and strategic marketing campaigns
- Able to translate strong analytical skills into a targeted strategy
- Excellent German and English written and oral communication skills
- Experience in dealing with modern digital communication tools
- Broad experience in facilitating face-to-face or virtual meetings
Preferred Skills:
- Sales and field experience as a product specialist
ASSUMPTION: While sales experience is preferred, a strong marketing background with a proven track record is more important.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines in areas of high unmet need, such as oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: 38,604 employees (10,001+)
Founded: 1887 (as Squibb Pharmaceuticals)
Company Description:
- Dedicated to transforming patients' lives through science
- Focused on innovative ideas and collaboration
- Committed to health equity and improving health outcomes
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb is a large, established company with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director, Cell Therapy Lead
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to move into a global role or take on additional responsibilities
- Opportunities to work on new pipeline brands
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria
- Known for its vibrant culture, rich history, and high quality of life
- Home to several major pharmaceutical companies and research institutions
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexible hours and remote work options)
ASSUMPTION: Munich offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director, Cell Therapy Lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions
ATS Keywords: Cell Therapy, Oncology, Marketing, Brand Management, Strategic Planning, Stakeholder Management, Digital Marketing, Analytics
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, Power BI)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- How have you demonstrated strategic thinking and problem-solving skills in previous roles?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you approach building and maintaining relationships with internal stakeholders and external vendors?
ASSUMPTION: Bristol Myers Squibb values candidates who are patient-centric, innovative, collaborative, and adaptable, with a strong focus on data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and dynamic nature of the pharmaceutical industry
- Balancing strategic thinking with tactical execution
- Adapting to a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a collaborative work style.
📈 Similar Roles Comparison
- This role is unique in its focus on Cell Therapy brands and requires a strong understanding of the Cell Therapy/Lymphoma market
- Compared to other marketing roles in the pharmaceutical industry, this role requires a deeper understanding of the science behind the products and a stronger focus on data-driven decision-making
- Career progression in this role may involve moving into a global role or taking on additional responsibilities, rather than moving into a more senior management role
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the pharmaceutical industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Cell Therapy brand
- Conducting market research to understand the Cell Therapy/Lymphoma market landscape
- Launching a digital marketing campaign to raise awareness of an existing Cell Therapy brand
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cell Therapy brands?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
- How does the company foster a culture of innovation and collaboration?
ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
