Senior Brand Manager, Coleman (Global)

📌 Core Information

🔹 Job Title: Senior Brand Manager, Coleman (Global)

🔹 Company: Newell Brands

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the global brand marketing team for Coleman.
• Driving the execution of the global brand strategy across various regions.
• Developing and managing a three-year innovation pipeline.
• Building a high performance team focused on data-driven results.

ASSUMPTION: The role requires significant international collaboration given Coleman's global presence, and therefore, prior experience in a global operating environment is beneficial.

📋 Key Responsibilities

✅ Build a high-performance team that focuses on results, not activity.

✅ Execute the global brand strategy with regional partnerships.

✅ Embed the global brand positioning with local adaptations.

✅ Manage product lifecycle and innovation projects for growth.

✅ Evaluate opportunities for brand extensions to drive revenue.

ASSUMPTION: The responsibilities may include oversight of substantial budget allocation for campaigns, implying significant financial acumen is required.

🎯 Required Qualifications

Education: A four-year college degree is required, MBA preferred.

Experience: Over 8 years of brand management and leadership experience, especially in the CPG sector.

Required Skills:

• Brand Management
• Innovation Leadership
• Cross-Functional Leadership

Preferred Skills:

• MBA degree
• Experience with digital marketing strategies

ASSUMPTION: An MBA is highly valued due to the strategic nature of the role, although it is not absolutely required.

💰 Compensation & Benefits

Salary Range: Not specified; competitive for industry standards.

Benefits:

• Health insurance
• Retirement plans
• Performance bonuses

Working Hours: 40 hours per week with potential for some flexibility based on project needs.

ASSUMPTION: Benefits are likely comprehensive in alignment with a senior role within a global company.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing of consumer products.

Company Size: 10,001+ employees, suggesting a robust organizational infrastructure.

Founded: Not specified; extensive history indicated by long-standing brands.

Company Description:

• Leader in consumer goods with over 60 renowned brands.
• Focused on creating memorable consumer experiences.
• Operates globally with thousands of employees.

Company Specialties:

• Marketing
• Brand Management
• Consumer Products

Company Website: www.newellbrands.com

ASSUMPTION: The company’s scale and resources provide opportunities for personal growth and career advancement, which can be highly attractive to seasoned professionals.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Likely reports to a Vice President or C-Level executive given its global reach and influence.

Work Arrangement: Primarily on-site with some potential for flexibility.

Growth Opportunities:

• Advancement to senior leadership roles.
• Cross-functional team leadership experiences.
• Opportunities to innovate at a global level.

ASSUMPTION: This role is critical in shaping brand strategy and can significantly impact career trajectory through successful innovation and leadership.

🌍 Location & Work Environment

Office Type: Likely corporate headquarters.

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US

Geographic Context:

• Located in a major urban center with ample amenities and accessibility.
• Proximity to key business and technology hubs.
• Environment supportive of corporate networking and growth.

Work Schedule: Standard business hours with some flexibility based on project needs and regional collaborations.

ASSUMPTION: The Atlanta office provides strategic advantages due to its location in a bustling economic and cultural region.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening.
• Technical interviews focusing on strategic brand management skills.
• Panel interviews with senior leadership.

Key Assessment Areas:

• Leadership and strategic thinking
• Innovation management
• Omnichannel marketing proficiency

Application Tips:

• Highlight global brand management experience.
• Showcase leadership achievements and results.
• Emphasize digital marketing expertise.

ATS Keywords: Brand Management, Innovation Leadership, Omnichannel Growth

ASSUMPTION: Candidates should be prepared to discuss past experiences with innovation and global market strategy comprehensively.

🛠️ Tools & Technologies

• Advanced analytics platforms for consumer insights
• Project management software
• Digital marketing tools (e.g., SEM, SEO, CRM systems)

ASSUMPTION: Proficiency with digital tools and platforms is critical due to the omnichannel nature of marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Passion for Winning

Work Style:

• Collaborative and communicative team approach
• Driven by data and results-oriented
• Innovative mindset with a focus on continuous improvement

Self-Assessment Questions:

• Can you lead a global team with diverse market dynamics?
• How do you leverage consumer insights to drive brand strategy?
• What has been your most significant innovation achievement?

ASSUMPTION: Candidates will thrive if they align personally with the company's core values and demonstrate an ability to lead and collaborate in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing across diverse international markets
• Aligning global strategy with local execution
• Balancing innovation with brand consistency
• Adapting to rapidly changing market trends

ASSUMPTION: Candidates should be prepared to discuss their approach to handling complex challenges in a global setting, emphasizing adaptability and strategic thinking.

📈 Similar Roles Comparison

• Global Brand Director
• Vice President of Marketing
• Head of Product Innovation

ASSUMPTION: While these roles vary slightly in scope, they share a similar strategic focus on leadership and innovation within large organizations.

📝 Sample Projects

• Developing a new product line embedded within the Coleman brand
• Launching a global marketing campaign that unified the brand message
• Creating a digital transformation strategy for expanding eCommerce presence

ASSUMPTION: These projects demonstrate the strategic impact and cross-functional collaboration expected in this role.

❓ Key Questions to Ask During Interview

• How does the brand strategy align with broader corporate objectives?
• What are the expectations for innovation in the first year?
• How often is travel required for this position?
• What is the team structure and leadership style?
• How can one ensure alignment between global strategy and local execution?

ASSUMPTION: Prospective candidates should seek clarity on team dynamics and strategic alignments to ascertain the fit within the organization's global framework.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant leadership and innovation experience.
• Prepare a cover letter that aligns with Newell Brands' core values.
• Reach out to current employees for insights into company culture.
• Monitor follow-up emails post-application submission for any updates.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.