📌 Core Information
🔹 Job Title: Senior Brand Manager – Dove, Vaseline & PC dCom Lead
🔹 Company: Unilever
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end brand management for Dove and Vaseline, including business performance monitoring, campaign management, and cross-functional collaboration.
- Leadership in driving demand creation in the digital commerce channel for Personal Care in Thailand.
- Cross-functional collaboration with sales, trade marketing, CMI, BG team, finance, supply chain, and external partners and agencies.
- Proven people management capabilities and strong presentation, negotiation, and analytical skills.
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both tactical execution and long-term brand building.
📋 Key Responsibilities
✅ E2E Brand Management for Dove & Vaseline:
- Manage and monitor business performance of beauty skin cleansing brands (Dove & Vaseline) end to end P&L, brand health, consumer and retail data analysis.
- Lead overall brand campaigns and innovations in drive business growth.
- Lead external agencies in creating new campaigns and activations and deployment mixes and campaigns.
- Brand plan & A&P budget management.
- Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
- Sales and Operations Planning (S&OP) process from activity and demand planning to sales monitoring and analysis.
- Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.
✅ dCom Marketing Personal Care Champion:
- Lead and co-work with other Brand Managers to ensure strong contents creation, media plan & activation in dCom channel that focus on premiumization & market development portfolios.
- Co-work with cross functions to build up livestreaming & affiliate model across platforms for Personal Care categories.
ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor degree in job related field.
Experience: 3-5+ years of relevant working experience in customer-facing, analytical or brand-building jobs.
Required Skills:
- Proven experience in brand management, with a strong focus on business performance monitoring and campaign management.
- Excellent analytical and data interpretation skills.
- Strong presentation and negotiation skills.
- Proven people management capabilities.
- Familiarity with the beauty and personal care industry is a plus.
Preferred Skills:
- Experience in digital commerce marketing.
- Fluency in English and Thai.
ASSUMPTION: Candidates with experience in market research, consumer insights, or sales may also be considered for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in Thailand, the estimated salary range is THB 150,000 - 250,000 per month. Final compensation will be determined based on experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts on Unilever products.
- Opportunities for professional development and career growth within the company.
- Dynamic and inclusive work environment that values diversity and encourages innovation.
Working Hours: Full-time position, with standard working hours Monday to Friday, 8:30 AM to 5:30 PM. Occasional overtime may be required to meet business needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of over 400 brands across home, personal care, and foods categories. The company is a global leader in sustainability and has a strong commitment to reducing its environmental impact and contributing positively to society.
Company Size: Unilever is a large multinational corporation with over 149,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and markets.
Founded: Unilever was founded in 1929 through the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. The company has a rich history and a strong track record of innovation and growth.
Company Description:
- Unilever is a purpose-driven company that aims to make sustainable living commonplace. The company's brands are loved by consumers around the world, and its products are sold in over 190 countries.
- Unilever is committed to reducing its environmental impact and contributing positively to society. The company has set ambitious sustainability goals, including achieving net-zero emissions by 2039 and ensuring that all its plastic packaging is designed to be reusable, recyclable, or compostable by 2025.
- Unilever's portfolio includes iconic brands such as Dove, Omo, Lipton, Knorr, and Hellmann's, as well as innovative startups like The Dollar Shave Club and Dermalogica.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for international assignments and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Personal Care Category Director. It offers significant responsibility and the opportunity to make a significant impact on the business.
Reporting Structure: The Senior Brand Manager will report directly to the Personal Care Category Director and will have supervisory responsibilities for Assistant Brand Managers and other cross-functional team members.
Work Arrangement: This role is based at the Unilever Thailand HQ in Bangkok and requires on-site presence. Occasional travel may be required for business purposes.
Growth Opportunities:
- Progression to a Category Manager or Marketing Director role within the Personal Care category or other categories within Unilever.
- Opportunities for international assignments, given Unilever's global presence.
- Access to professional development programs and training opportunities to enhance skills and advance career growth.
ASSUMPTION: The successful candidate will have the opportunity to work on high-impact projects and collaborate with cross-functional teams to drive business results and contribute to Unilever's purpose-driven mission.
🌍 Location & Work Environment
Office Type: The Unilever Thailand HQ is a modern, open-plan office with collaborative workspaces and state-of-the-art facilities.
Office Location(s): Unilever Thailand HQ, 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB
Geographic Context:
- Bangkok is a vibrant, bustling city with a rich cultural heritage and a thriving food scene.
- The city offers a mix of modern urban living and traditional Thai charm, with numerous temples, markets, and historical sites to explore.
- Bangkok is well-connected by public transportation, with the Unilever Thailand HQ located near the BTS Skytrain and MRT subway systems.
Work Schedule: Standard working hours are Monday to Friday, 8:30 AM to 5:30 PM, with occasional overtime required to meet business needs.
ASSUMPTION: The Unilever Thailand HQ offers a dynamic and inclusive work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal.
- Phone or video screen with the HR department to assess cultural fit and basic qualifications.
- In-depth interview with the Personal Care Category Director and other cross-functional stakeholders to discuss the role, business challenges, and potential solutions.
- Final interview with the HR department to discuss the role, company culture, and next steps.
Key Assessment Areas:
- Brand management experience and skills.
- Analytical and data interpretation skills.
- Presentation and communication skills.
- Leadership and people management capabilities.
- Cultural fit and alignment with Unilever's values and purpose.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills.
- Prepare examples of your past achievements in brand management, campaign development, and business performance monitoring.
- Demonstrate your understanding of the Thai beauty and personal care market and Unilever's portfolio of brands.
ATS Keywords: Brand Management, Business Performance Monitoring, Campaign Management, Digital Commerce, Personal Care, Beauty, Dove, Vaseline, Unilever, Thailand
ASSUMPTION: The interview process may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to support their work and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace.
- Our Vision: Everyday, delighting consumers by relentlessly innovating to meet evolving needs.
- Our Mission: To create a brighter future every day.
Work Style:
- Unilever fosters a dynamic and inclusive work environment that values diversity and encourages innovation.
- The company promotes a culture of collaboration, with a strong emphasis on cross-functional teamwork and stakeholder engagement.
- Unilever is committed to sustainability and has a strong focus on reducing its environmental impact and contributing positively to society.
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach working in a fast-paced, dynamic environment with multiple stakeholders?
- How do you balance long-term brand building with short-term business performance goals?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Unilever's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders simultaneously may require strong organizational skills and the ability to prioritize effectively.
- Working in a fast-paced, dynamic environment may require adaptability and resilience in the face of change.
- The role may require occasional travel to meet business needs, which could disrupt personal schedules and routines.
- Bangkok's traffic congestion may impact commuting times and work-life balance.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and contribute positively to the business.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position offers significant responsibility and the opportunity to make a significant impact on the business.
- Within Unilever, this role is part of the Personal Care category, which focuses on beauty and personal care products. Other categories within Unilever include Home Care, Foods, and Refreshments.
- Career progression in Unilever may involve moving into a Category Manager or Marketing Director role, or exploring opportunities in other categories or markets.
ASSUMPTION: The successful candidate will have a clear understanding of the differences between this role and other similar roles within and outside Unilever.
📝 Sample Projects
- Developing and executing a successful brand campaign for Dove or Vaseline, including market research, consumer insights, and cross-functional collaboration.
- Identifying and capitalizing on growth opportunities in the digital commerce channel for Personal Care in Thailand.
- Managing a product launch or relaunch, including market development, customer sell-in, and legal & regulatory issues.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the successful candidate may face in this role.
❓ Key Questions to Ask During Interview
- What are the key business priorities for the Personal Care category in Thailand in the next 12-24 months?
- How does this role fit into the overall category strategy and organization structure?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- What opportunities are there for professional development and career growth within Unilever?
- How does Unilever support work-life balance for its employees?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the business, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills.
- Prepare examples of your past achievements in brand management, campaign development, and business performance monitoring.
- Demonstrate your understanding of the Thai beauty and personal care market and Unilever's portfolio of brands.
- Follow up with the HR department one week after submission to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
