Senior Brand Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Brand Manager (f/m/x)

🔹 Company: ZEAL Network

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand strategy
• Collaborating with internal teams to drive brand awareness across channels
• Leading integrated marketing campaigns and fostering synergies
• Communicating effectively with various stakeholders
• Ensuring brand message integration across all business areas

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive brand success.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive brand strategy

✅ Collaborating with internal teams to drive brand awareness across marketing channels

✅ Leading, developing, and executing integrated marketing campaigns

✅ Communicating effectively with various stakeholders

✅ Coordinating with internal stakeholders to ensure brand message integration

✅ Conducting competitive analyses to identify growth and positioning opportunities

✅ Utilizing analytics and customer insights to refine marketing tactics

✅ Ensuring marketing strategies comply with regulatory requirements

✅ Managing marketing budgets and allocating resources effectively

✅ Reporting on campaign performance to C-level executives

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Several years of experience in a similar role

Required Skills:

• Proven track record in brand strategy and marketing campaigns
• Strong analytical skills and data-driven decision making
• Excellent communication and presentation skills
• Proficient in project management and budgeting
• Fluency in German and English

Preferred Skills:

• Experience in the e-commerce or gaming industry
• Knowledge of marketing mix, attribution models, and data analysis tools
• Familiarity with the German lottery market

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand strategy and campaign management. Familiarity with the German lottery market and the e-commerce industry is a plus.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Brand Manager role in Germany with 5-10 years of experience)

Benefits:

• Work-life balance with unlimited vacation days and flexible working hours
• Annual development budget of €2,500
• Bike leasing, mobile budget, Egym Wellpass, corporate benefits, and more

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Manager role in Germany with 5-10 years of experience. The benefits package is comprehensive and aimed at promoting work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: ZEAL Network operates in the online lottery and e-commerce sectors, with a focus on creating exciting and entertaining experiences for customers.

Company Size: ZEAL Network has 258 employees, making it a mid-sized company with a dynamic and collaborative work environment.

Founded: ZEAL Network was founded in 1999 and has since grown to become one of the largest providers of online lotteries in Germany.

Company Description:

• ZEAL Network is an international, listed group of companies that creates exciting and entertaining lottery experiences.
• The company operates under several brands, including LOTTO24 and Tipp24 in Germany, and collaborates with the second-largest national lottery, ONCE, in Spain.
• Through ZEAL Ventures, the company is involved in exciting e-commerce start-ups such as Omaze and DAYMADE.

Company Specialties:

• Online lotteries and gaming
• E-commerce and digitalization
• Brand development and marketing
• Cross-functional collaboration and team spirit

Company Website: www.zealnetwork.de

ASSUMPTION: ZEAL Network's focus on innovation, empowerment, and high ambition creates an exciting and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead marketing campaigns and drive brand strategy.

Reporting Structure: The Senior Brand Manager will report directly to the Chief Marketing Officer and collaborate with various internal teams, including media, CRM, creative, and product teams.

Work Arrangement: This role operates on a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Potential to expand the brand's reach and impact within the company's growing portfolio of lottery and e-commerce brands.
• Opportunity to develop leadership skills by managing and mentoring junior team members.
• Possibility to gain experience in international markets through the company's expansion into Spain and other regions.

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.

🌍 Location & Work Environment

Office Type: ZEAL Network's headquarters is located in Hamburg, Germany, with a modern and collaborative work environment.

Office Location(s): Streetsbahnring 11, Hamburg, 20251, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, historic architecture, and a high quality of life.
• The city is well-connected by public transportation, with easy access to the office location.
• Hamburg is known for its international atmosphere, with a diverse population and a strong economy.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the office location provides an engaging and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• On-site interview with the hiring manager and relevant team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Brand strategy and positioning
• Campaign management and execution
• Communication and presentation skills
• Data analysis and decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful brand campaigns you've led or contributed to in the past.
• Research ZEAL Network's brands and competitors to demonstrate your understanding of the market and industry.

ATS Keywords: Brand strategy, marketing campaigns, data analysis, stakeholder communication, regulatory compliance, budget management

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive brand success within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies for this role are industry-standard and designed to streamline marketing processes and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Team spirit and collaboration
• Empowerment and high ambition
• Innovation and visionary thinking

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and strategic

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong communication skills and the ability to influence stakeholders?

ASSUMPTION: ZEAL Network values candidates who are collaborative, data-driven, and strategic thinkers, with a strong desire to innovate and drive brand success.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Balancing the needs of various internal stakeholders
• Adapting to a fast-paced and evolving market
• Ensuring regulatory compliance in a complex and changing landscape

ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to be adaptable, proactive, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on the online lottery and e-commerce sectors, offering unique challenges and opportunities.
• Compared to other senior-level marketing roles, this position offers a high degree of autonomy and the chance to drive brand strategy across multiple brands and markets.
• Career progression in this role could lead to leadership positions within the company's marketing department or expansion into international markets.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the potential for significant impact on the company's brands and growth.

📝 Sample Projects

• Developing and executing a comprehensive brand relaunch campaign for one of ZEAL Network's flagship brands
• Conducting a competitive analysis of the German online lottery market and identifying growth opportunities
• Managing a cross-functional team to create and launch a new marketing campaign, from concept to execution

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the role, requiring candidates to be versatile and adaptable.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to international expansion, and how might this role contribute to that growth?
• How does the company ensure a positive work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful brand campaigns you've led or contributed to in the past.
• Research ZEAL Network's brands and competitors to demonstrate your understanding of the market and industry.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.