📌 Core Information
🔹 Job Title: Senior Brand Manager (m/w/d)
🔹 Company: Werner & Mertz GmbH
🔹 Location: Mainz, Rhineland-Palatinate, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Brand Management team and reporting to the Head of Marketing Consumer Germany
- Creating national business plans according to the defined strategy for the managed product segments and brands
- Developing and optimizing product assortments through market analysis, innovation, and trend identification
- Collaborating with the media team to develop communication concepts and ensure effective target group addressing and creative implementation
- Working with the sales and activation teams to create sales-promoting measures and coordinating and aligning them
- Monitoring marketing measures, conducting results control, and deriving optimization proposals
- Managing projects, steering them, and being responsible for the briefing of service providers and agencies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the FMCG market and consumer needs.
📋 Key Responsibilities
✅ Developing and implementing national business plans for assigned product segments and brands
✅ Analyzing market trends and consumer behavior to drive product innovation and optimization
✅ Collaborating with cross-functional teams to develop and execute communication strategies and campaigns
✅ Monitoring and evaluating marketing measures and sales performance, and deriving optimization proposals
✅ Managing projects, leading team members, and briefing external service providers and agencies
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on project management.
🎯 Required Qualifications
Education: A business degree with a focus on marketing or a comparable field of study
Experience: Proven experience as a Senior Brand Manager, ideally with team leadership experience in the FMCG sector
Required Skills:
- Proven experience in brand management, ideally in the FMCG sector
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Fluency in German and English
- Experience with NIQ, dm-Extranet, and SAP R/3 and BW
Preferred Skills:
- Experience in the German retail landscape
- Knowledge of the Werner & Mertz product portfolio
ASSUMPTION: Candidates should have a strong background in brand management, with a focus on strategic planning, team leadership, and market analysis.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and experience level)
Benefits:
- 30 days of vacation
- Company pension scheme
- Holiday bonus
- Employee discounts
- Free meals and beverages
- Parking and electric car charging stations
- Job ticket and job bike
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and the candidate's experience level. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in the FMCG sector
Company Size: Medium-sized (501-1,000 employees), offering a structured yet flexible work environment
Founded: 1867, with a long history in the German market and a strong focus on sustainability and innovation
Company Description:
- Werner & Mertz is a family-owned and operated company with a strong commitment to sustainability and innovation
- The company is a leading producer in the international wasch-, pflege- und reinigungsmarkt (washing, care, and cleaning market)
- Werner & Mertz is known for its popular Vertrauensmarken (trust brands) such as Frosch and Erdal
Company Specialties:
- Developing and marketing ecological care and cleaning products
- Innovative packaging solutions and sustainable production processes
- Collaborating with retailers and other industry partners to promote sustainable practices
Company Website: werner-mertz.de
ASSUMPTION: Werner & Mertz is a well-established company with a strong focus on sustainability and innovation, offering a stable and engaging work environment.
📊 Role Analysis
Career Level: Senior, with the opportunity to grow within the company and take on more responsibilities
Reporting Structure: Reports directly to the Head of Marketing Consumer Germany, with the opportunity to lead a small team
Work Arrangement: Full-time, on-site position, with the possibility of occasional remote work
Growth Opportunities:
- Expanding the role's scope to include additional brands or product categories
- Taking on more responsibilities within the marketing department or the company as a whole
- Developing expertise in sustainable business practices and driving innovation within the company
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their responsibilities and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative and dynamic work environment
Office Location(s): Rheinallee 96, 55120 Mainz, Germany
Geographic Context:
- Mainz is a vibrant city located in the heart of Germany, offering a high quality of life and a rich cultural scene
- The city is well-connected by public transportation, with easy access to major cities such as Frankfurt and Cologne
- The region is known for its beautiful landscapes, including the nearby Rhine River and the surrounding vineyards
Work Schedule: Standard full-time work hours, with the possibility of flexible working arrangements
ASSUMPTION: The work environment at Werner & Mertz is collaborative and dynamic, with a strong focus on innovation and sustainability. The location in Mainz offers a high quality of life and easy access to cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing Consumer Germany
Key Assessment Areas:
- Strategic thinking and analytical skills
- Leadership and team management abilities
- Knowledge of the FMCG market and consumer trends
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in brand management and the FMCG sector
- Demonstrate a strong understanding of the German retail landscape and consumer behavior
- Showcase your ability to develop and implement strategic business plans
- Prepare examples of successful brand management campaigns or projects
ATS Keywords: Brand Management, FMCG, Marketing Strategy, Consumer Trends, Team Leadership, German Retail Landscape, NIQ, SAP R/3, SAP BW
ASSUMPTION: The application process at Werner & Mertz is structured and thorough, with a focus on assessing the candidate's strategic thinking, leadership skills, and market knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SAP R/3 and SAP BW
- NIQ
- dm-Extranet
ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be easily mastered by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and innovation
- Collaboration and teamwork
- Responsibility and integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you share Werner & Mertz's commitment to sustainability and innovation?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you thrive in a fast-paced work environment that emphasizes continuous learning and improvement?
ASSUMPTION: Werner & Mertz values candidates who are passionate about sustainability, collaborative, and eager to learn and grow in a dynamic work environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning with day-to-day project management
- Adapting to a fast-paced and dynamic work environment
- Navigating the German retail landscape and consumer behavior
ASSUMPTION: These challenges can be overcome by a strong candidate with relevant experience, a strategic mindset, and excellent communication and leadership skills.
📈 Similar Roles Comparison
- This role is similar to other Senior Brand Manager positions in the FMCG sector, but with a stronger focus on sustainability and innovation
- Compared to other marketing roles, this position requires a higher level of strategic thinking and team leadership
- Career progression in this role may lead to more senior marketing or management positions within the company
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative company with a strong focus on sustainability and growth.
📝 Sample Projects
- Developing and implementing a national business plan for a new product launch
- Conducting market research to identify consumer trends and preferences
- Managing a team to create and execute a successful marketing campaign
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the candidate's ability to work collaboratively and adapt to different situations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the brand or product category I would be managing?
- How does Werner & Mertz support the professional development of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management and the FMCG sector
- Prepare examples of successful brand management campaigns or projects to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
