📌 Core Information
🔹 Job Title: Senior Brand Manager - Poretti
🔹 Company: Carlsberg
🔹 Location: Hybrid / Field Based - with travel to London, Hemel Hempstead and customers
🔹 Job Type: 12 Month FTC - Full Time
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a talented team to deliver the extraordinary new world of Poretti, both creatively and commercially, including responsibility for a multi-million budget to deliver an extraordinary performance.
- Development and implementation of both the annual and longer term strategic plan to deliver sustained growth.
- Driving the big ambitions through our award agency network and the champion internally ensuring every opportunity is unlocked.
- Support the Director of Marketing to deliver high performance culture within team and broader business.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the FMCG industry, with a focus on brand management and commercial execution.
📋 Key Responsibilities
✅ Lead a talented team to deliver the extraordinary new world of Poretti, both creatively and commercially, including responsibility for a multi-million budget to deliver an extraordinary performance.
✅ Develop and implement both the annual and longer term strategic plan to deliver sustained growth.
✅ Drive the big ambitions through our award agency network and the champion internally ensuring every opportunity is unlocked.
✅ Support the Director of Marketing to deliver high performance culture within team and broader business.
ASSUMPION: The successful candidate will have experience in FMCG, preferably in soft drinks or alcohol, with previous people management experience. Strong communication, influencing, and organizational skills are essential for leading cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A postgraduate degree would be an asset.
Experience: Proven experience (5-10 years) in an FMCG business, with a focus on brand management and commercial execution. Experience in soft drinks or alcohol is preferred.
Required Skills:
- Proven experience translating a brand/business agenda to driving execution.
- Ability to work cross-functionally in a fast-paced, commercial, and decisive business.
- Challenge the status quo, have a creative flare, and a real drive for growth.
- Strong communication, influencing, and presentation skills.
- Able to lead cross-functional teams through complex initiatives in a proactive and organized manner.
Preferred Skills:
- Experience in people management.
- Fluency in additional languages.
ASSUMPTION: The ideal candidate will have a proven track record in brand management, with a strong understanding of the FMCG industry and a strategic mindset. Previous experience in people management is preferred but not required.
💰 Compensation & Benefits
Salary Range: £60,000 - £75,000 per annum (pro-rata for the 12-month contract)
Benefits:
- Car allowance
- Product allowance - alcoholic & non-alcoholic choices
- Company bonus scheme
- Life Assurance
- Access to 24/7 GP services
- Company pension contribution
- Generous holiday (inc bank holidays & trading)
- Access to a range of high street discounts
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in the FMCG industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global)
Founded: 1847 (Copenhagen, Denmark)
Company Description:
- Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands.
- The company was established in 1847 by brewer J.C. Jacobsen and is headquartered in Copenhagen, Denmark.
- Carlsberg Group's beer portfolio spans core beer brands, including local power brands and international premium brands, craft & speciality brands, and alcohol-free brews.
- The company operates in more than 150 markets across Western Europe, Asia, and Central & Eastern Europe, holding a number 1 or 2 position in more than 20 markets.
Company Specialties:
- Drinks
- Consumer Goods
- FMCG
- Beer
- Brewing
- Research
- Marketing
- Sales
- Customer Relations
- Corporate Social Responsibility (CSR)
- Emerging Markets
- Supply chain
Company Website: Carlsberg Group
ASSUMPTION: Carlsberg Group is a large, global company with a diverse portfolio of brands and a strong presence in many markets. The company is known for its high-quality products and commitment to sustainability and responsible business practices.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Brand Manager reports directly to the Director of Marketing - Premium Brands.
Work Arrangement: Hybrid - with travel to London, Hemel Hempstead, and customers.
Growth Opportunities:
- This role offers the opportunity to work on a high-profile brand within a global company.
- The successful candidate will have the chance to develop their leadership and strategic skills while contributing to the growth of the Poretti brand.
- There may be opportunities for international travel and exposure to different markets.
ASSUMPTION: This role is ideal for an experienced brand manager looking to take the next step in their career, with a focus on driving growth and leading a team to deliver exceptional results.
🌍 Location & Work Environment
Office Type: Hybrid - with travel to London, Hemel Hempstead, and customers.
Office Location(s): Hemel Hempstead (Head Office), London, and customer locations.
Geographic Context:
- The role requires travel to London, Hemel Hempstead, and customer locations, with some flexibility in day-to-day location.
- The Head Office is located in Hemel Hempstead, with additional offices in London and other customer locations.
Work Schedule: Full-time (37.5 hours per week) with some flexibility for travel and meetings.
ASSUMPTION: The role requires a flexible work arrangement, with travel to different locations as needed. The successful candidate should be comfortable with frequent travel and flexible working hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the Director of Marketing - Premium Brands
- Background check and offer
Key Assessment Areas:
- Brand management experience
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and commercial acumen
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your brand management experience and achievements.
- Research the Poretti brand and Carlsberg Group to demonstrate your understanding of the company and its products.
- Prepare for behavioral interview questions that focus on your leadership, strategic, and problem-solving skills.
ATS Keywords: FMCG, Brand Management, Strategic Planning, Team Leadership, Commercial Execution, Influencing Skills, Presentation Skills, FMCG Experience, Soft Drinks, Alcohol, People Management
ASSUMPTION: The interview process will focus on assessing the candidate's brand management experience, strategic thinking, leadership skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The successful candidate should be comfortable using a range of tools and technologies relevant to brand management, marketing, and project management.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Responsibility
- Creativity
- Collaboration
- Entrepreneurship
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
- Passionate about the brand and the business
Self-Assessment Questions:
- How do you align with the company's values, particularly 'quality' and 'responsibility' in your approach to brand management?
- How do you ensure that your work style fits with the company's collaborative and adaptable culture?
- How do you demonstrate your passion for the brand and the business in your daily work?
ASSUMPTION: Carlsberg Group values candidates who are strategic, collaborative, adaptable, results-driven, and passionate about the brand and the business. The successful candidate should be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The role requires frequent travel, which may be challenging for candidates who prefer a more sedentary work arrangement.
- The role involves managing a multi-million budget, which may be daunting for candidates with less experience in financial management.
- The role requires strong leadership and team management skills, which may be challenging for candidates with less experience in people management.
- The role requires a strategic mindset and the ability to develop and implement long-term plans, which may be challenging for candidates with less experience in strategic planning.
ASSUMPTION: The successful candidate should be comfortable with frequent travel, managing a significant budget, leading teams, and developing long-term strategic plans. They should also be able to adapt to the challenges and demands of the role.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role in the FMCG industry, with a focus on brand management, commercial execution, and team leadership.
- However, this role is unique in its focus on the Poretti brand and the opportunity to drive growth and innovation within a global company.
- Career paths for this role may include progression to Director of Marketing or other senior leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity to work on a high-profile brand within a global company, with the potential for significant growth and impact. The successful candidate should be strategic, innovative, and passionate about the brand and the business.
📝 Sample Projects
- Developing and implementing a new brand strategy for Poretti, including a new positioning, messaging, and visual identity.
- Launching a new product line or flavor extension for Poretti, including market research, product development, and go-to-market strategy.
- Managing a multi-million budget to deliver exceptional results and maximize ROI for the Poretti brand.
ASSUMPTION: The successful candidate should have experience in brand strategy development, product launches, and budget management, with a proven track record of delivering exceptional results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the Poretti brand fit into the broader portfolio of Carlsberg Group, and what are the plans for its growth and development?
- What is the company's approach to innovation and product development for the Poretti brand?
- How does the company support the professional development and growth of its employees?
- What is the company's culture like, and how does it support a work-life balance?
ASSUMPTION: The successful candidate should be curious and proactive, asking insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your brand management experience and achievements.
- Research the Poretti brand and Carlsberg Group to demonstrate your understanding of the company and its products.
- Prepare for behavioral interview questions that focus on your leadership, strategic, and problem-solving skills.
- Follow up with the recruitment team one week after submission if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
