Senior Brand Manager, Ritz

📌 Core Information

🔹 Job Title: Senior Brand Manager, Ritz

🔹 Company: Mondelēz International

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Temporary (Fixed Term)

🔹 Category: Brand & Portfolio Management, Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovation/renovation strategy aligned with brand vision
• Managing brand portfolio and defining plans for core brand renovation
• Monitoring performance against key performance indicators (KPIs)
• Collaborating with cross-functional teams and external agencies
• Driving revenue and profit growth through strategic brand management

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on consumer-centric growth and innovation.

📋 Key Responsibilities

✅ Develop and implement innovation/renovation strategy aligned with brand vision to drive sustainable growth

✅ Manage brand portfolio, including brand architecture, and define plans for core brand renovation

✅ Execute commercial innovation plans based on identified goals and priorities

✅ Monitor performance against KPIs and share objectives related to innovation

✅ Integrate innovation into marketing communication plans and campaigns

✅ Collaborate with brand teams, cross-functional teams, and external agencies

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a matrix environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of marketing experience, ideally in a matrix environment within the consumer goods industry

Required Skills:

• Proven track record in developing and marketing product innovations at a cross-country level
• Effective communication and presentation skills, both verbal and written
• Analytical and creative skills, with a balance of commercial and strategic acumen
• Understanding of consumers and consumer insights
• Ability to work effectively with cross-functional teams and external agencies

Preferred Skills:

• Experience working with design, innovation, and research agencies
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in brand management within the food and beverage industry may have an advantage.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a Senior Brand Manager role in Melbourne)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime as needed

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, biscuits, and snacks.

Company Size: Mondelēz International is a large multinational corporation with over 90,000 employees worldwide, providing a structured and diverse work environment.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global snacking powerhouse, offering iconic brands such as Oreo, Cadbury Dairy Milk, and Ritz
• The company is committed to empowering people to snack right by providing the right snack, for the right moment, made the right way
• Mondelēz International is driven by its purpose, values, and leadership commitments, fostering a culture of growth, excellence, and responsibility

Company Specialties:

• Production of confectionery, biscuits, and snacks
• Global brand management and marketing
• Innovation and renovation strategies

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's diverse portfolio of global and local brands, along with its strong market presence, offers significant opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Brand Manager roles typically fall within the mid-to-senior level of a marketing career path

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior brand managers or marketing coordinators

Work Arrangement: This role is on-site, with flexibility for occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs

Growth Opportunities:

• Progression to a Marketing Director or Global Brand Director role
• Expansion into other brand management or marketing leadership positions within the company
• Cross-functional moves into areas such as sales, category management, or innovation

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career progression and development within Mondelēz International.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms

Office Location(s): Melbourne, Victoria, Australia

Geographic Context:

• Melbourne is the second-most populous city in Australia, known for its vibrant culture, arts, and sports scenes
• The city offers a high quality of life, with a diverse range of neighborhoods, parks, and recreational facilities
• Melbourne has a temperate oceanic climate, with mild summers and cool winters

Work Schedule: Full-time, Monday to Friday, with flexibility for occasional overtime as needed

ASSUMPTION: Melbourne's diverse cultural scene and high quality of life make it an attractive location for professionals seeking a balanced work-life experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• First-round interview with the hiring manager or a panel of interviewers
• Second-round interview, which may include a case study or presentation component
• Final-round interview with senior leadership or the HR department

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Consumer understanding and insights
• Communication and presentation skills
• Collaboration and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and teamwork skills
• Research Mondelēz International's brand portfolio, company culture, and recent news to demonstrate your interest and preparation

ATS Keywords: Brand management, innovation, renovation, consumer-centric, marketing strategy, cross-functional teams, external agencies, KPIs, revenue growth, portfolio management, brand architecture

ASSUMPTION: Mondelēz International's application process is designed to assess candidates' strategic thinking, consumer understanding, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Consumer research and insights platforms (e.g., Nielsen, Kantar, IRI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the candidate's prior experience.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and inclusive team environment
• Data-driven and consumer-centric approach
• Agile and adaptable, with a focus on continuous improvement

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew significantly in your role or took on new challenges?
• How do you ensure that you are acting with integrity and doing what's right, even in difficult situations?

ASSUMPTION: Mondelēz International values candidates who are passionate about their brands, committed to continuous learning and growth, and dedicated to acting with integrity and respect for others.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively in a matrix environment with cross-functional teams
• Adapting to a dynamic and fast-paced work environment
• Balancing strategic thinking with hands-on execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Senior Brand Manager roles, this position may have a stronger focus on innovation and renovation strategies
• Within Mondelēz International, this role may offer more opportunities for cross-functional collaboration and global exposure compared to other marketing roles
• Career progression in brand management typically involves moving into leadership or global brand director roles, with potential moves into other marketing or cross-functional areas

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within Mondelēz International when evaluating this role.

📝 Sample Projects

• Developing and implementing a successful product renovation strategy for the Ritz brand in Australia
• Conducting consumer research and insights analysis to inform brand positioning and marketing strategies
• Collaborating with cross-functional teams to launch a new product innovation, from concept development to in-market execution

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Brand Manager role at Mondelēz International.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Ritz brand in Australia and globally?
• Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within the organization?
• How does Mondelēz International support the professional development and growth of its brand management talent?
• What are the key performance indicators (KPIs) for success in this role, and how are they measured and tracked?
• How does Mondelēz International foster a culture of innovation and continuous improvement within its brand management teams?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, team dynamics, career growth opportunities, performance expectations, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and teamwork skills
• Research Mondelēz International's brand portfolio, company culture, and recent news to demonstrate your interest and preparation
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.