📌 Core Information
🔹 Job Title: Senior Brand Manager - Vaccines HCPE
🔹 Company: GSK
🔹 Location: United Kingdom
🔹 Job Type: 12 Months Fixed Term Contract (FTC)
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-06-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic and operational business planning for Shingles HCPE
- Overseeing the successful implementation of the HCPE operational plan
- Providing expertise in content design and performance optimization
- Collaborating with cross-functional teams to ensure high performance standards
- Mentoring and developing the HCPE marketing team
ASSUMPTION: This role requires a high level of strategic thinking, project management, and leadership skills to drive successful marketing campaigns and team performance.
📋 Key Responsibilities
✅ Lead strategic and operational business planning for Shingles HCPE, focusing on achieving key performance objectives.
✅ Oversee the successful implementation of the HCPE operational plan, ensuring high performance in meeting execution.
✅ Provide expertise in the design and performance optimization of Shingles HCPE content, utilizing dashboards to drive data-driven enhancements and maximize content effectiveness.
✅ Orchestrate and optimize data-driven customer experience journeys to maximize engagement and performance for Shingles HCPE.
✅ Support the cross-functional matrix team in navigating content approval processes efficiently while maintaining high performance standards.
✅ Lead and manage regular forecasting and reporting cycles, ensuring accurate performance tracking and analysis.
✅ Partner with field-based teams and FLSMs to ensure excellence and high performance in local HCPE execution, establishing and monitoring key metrics for success.
✅ Collaborate closely with the aligned Capability Partner to implement targeted interventions for local HCPE execution across face-to-face, hybrid, and virtual events, with a focus on performance outcomes.
✅ Provide line leadership and mentorship to the HCPE marketing team, fostering a collaborative, high-performance culture.
✅ Ensure all event executions comply with relevant governance frameworks, identifying opportunities for continuous improvement, and adhering to ABPI and GSK policies in all marketing activities to maintain high performance standards.
ASSUMPTION: This role requires a strong understanding of the ABPI Code of Practice and the ability to create promotional and non-promotional content within its guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in pharmaceutical marketing, with a focus on vaccines preferred
Required Skills:
- Excellent organizational skills with attention to detail
- Strong project management skills
- Good analytical and numerical skills with the ability to analyze and assimilate data
- Effective interpersonal, communication, and influencing skills
- Customer-focused and a champion of customer needs
- Works effectively and efficiently in cross-functional teams
Preferred Skills:
- Vaccines experience
- Experience working with the ABPI Code of Practice
ASSUMPTION: Candidates with experience in pharmaceutical marketing and a strong understanding of the ABPI Code of Practice will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (pro-rata for the 12-month contract)
Benefits:
- Competitive benefits package
- Pension plan
- Health insurance
- Employee assistance program
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the pharmaceutical industry. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1880
Company Description:
- GSK is a global biopharma company focused on pharmaceuticals, vaccines, and consumer healthcare products
- Dedicated to improving the quality of human life by enabling people to do more, feel better, and live longer
- Operates in over 150 countries and has a workforce of more than 99,000 employees
Company Specialties:
- Pharmaceutical products and vaccines
- Consumer healthcare products
- Research and development
Company Website: www.gsk.com
ASSUMPTION: GSK is a large, multinational corporation with a strong focus on research and development, allowing for significant career growth and learning opportunities.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Head of Vaccines HCPE Marketing
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on multiple brands and gain diverse marketing experience
- possibility to transition into a permanent role upon successful completion of the 12-month contract
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing team.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): GSK Headquarters, London, UK
Geographic Context:
- London is a major global city with a vibrant business district
- GSK's headquarters is located in the heart of London, offering easy access to public transportation and amenities
- The office is modern and well-equipped, with collaborative workspaces and meeting rooms
Work Schedule: Full-time, 35 hours per week, with flexibility for remote work as needed
ASSUMPTION: The office environment at GSK is modern and collaborative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Face-to-face interview with the hiring manager and a panel of team members
- Final interview with the Head of Vaccines HCPE Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with GSK values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
- Research GSK and the vaccines HCPE marketing team to demonstrate your understanding of the role and the company
ATS Keywords: Marketing, Pharmaceuticals, Vaccines, HCPE, Brand Management, Strategic Planning, Project Management, Data Analysis, Communication, GSK
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's marketing skills, cultural fit, and alignment with GSK's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Transparency
- Respect
- Integrity
- Courage
- Accountability
- Development
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and committed to delivering high-quality results
Self-Assessment Questions:
- How do you demonstrate patient focus in your marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in your marketing plan?
- How do you ensure that your marketing content is compliant with relevant regulations and guidelines (e.g., ABPI Code of Practice)?
ASSUMPTION: GSK values a collaborative, data-driven, and customer-focused work environment, and candidates who demonstrate these qualities will be well-suited to the company culture.
⚠️ Potential Challenges
- Managing a complex marketing plan for a high-priority brand
- Navigating a matrix organization with multiple stakeholders
- Adapting to changes in the marketing landscape and regulatory environment
- Balancing the demands of a fixed-term contract with the desire to make a lasting impact on the brand
ASSUMPTION: This role presents unique challenges and opportunities for growth, and candidates should be prepared to navigate a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles in the pharmaceutical industry, this role focuses specifically on healthcare professional engagement (HCPE) through expert-led meetings
- GSK's vaccines HCPE marketing team is a high-priority, strategic asset within the company's portfolio
- This role offers the opportunity to gain marketing experience in a complex and innovative environment, with potential for career growth and advancement
ASSUMPTION: This role is unique within the pharmaceutical marketing landscape, offering a specialized focus on healthcare professional engagement and the opportunity to work on a high-priority brand.
📝 Sample Projects
- Developing and executing a strategic marketing plan for Shingles HCPE, focusing on key performance objectives
- Collaborating with cross-functional teams to create and optimize Shingles HCPE content, maximizing engagement and performance
- Partnering with field-based teams and FLSMs to ensure excellence and high performance in local HCPE execution
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and deliverables for this role, demonstrating the breadth and depth of the marketing activities required.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
- How does the marketing team collaborate with other departments within GSK, such as sales and medical affairs?
- What opportunities are there for professional development and growth within the marketing team?
- How does GSK support work-life balance for its employees, particularly in a fixed-term contract role?
- What is the company's long-term vision for the Shingles HCPE brand, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GSK Careers website
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
- Research GSK and the vaccines HCPE marketing team to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
