Senior Brand & Marketing Executive

📌 Core Information

🔹 Job Title: Senior Brand & Marketing Executive

🔹 Company: FWD Insurance

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading creative development and execution for product launches and events.
• Planning content for FWD accounts, from research to ideation.
• Coordinating communications regarding brand-health metrics.
• Monitoring adherence to brand guidelines across materials.

ASSUMPTION: The role focuses on both creative and strategic elements of brand marketing, assuming the candidate will manage significant projects autonomously due to the experience requirement.

📋 Key Responsibilities

✅ Support Distribution team in creative project execution.

✅ Lead content planning and execution across various channels.

✅ Coordinate with internal and external stakeholders for brand strategy implementation.

✅ Act as brand guardian to maintain consistency in communication.

✅ Support planning of corporate, internal, and community events.

ASSUMPTION: Responsibilities imply a mix of hands-on execution and high-level strategic oversight, suggesting that the candidate needs a balanced skill set in both areas.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, or communications preferred.

Experience: Minimum 4 years in social/brand/product advertising management.

Required Skills:

• Strong project management skills.
• Effective communication and stakeholder management.
• Experience in product marketing collateral creation.

Preferred Skills:

• Background in the insurance industry.
• Experience in event planning and coordination.

ASSUMPTION: The preferred skills suggest that previous experience in the insurance sector could provide an advantage but is not strictly necessary.

💰 Compensation & Benefits

Salary Range: Not specified; industry standards suggest competitive compensation based on location and expertise.

Benefits:

• Comprehensive health and life insurance coverage.
• Career development opportunities.
• Corporate and community event participation.

Working Hours: 40 hours per week, standard business hours assumed.

ASSUMPTION: The benefits listed are representative of industry norms and FWD’s emphasis on employee development. Specific employee benefits are assumed based on company and industry practices.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: Approximately 10,173 employees, suggesting a large, well-established organization.

Founded: 2013

Company Description:

• Pan-Asian focus with operations across 10 markets.
• Digitally enabled approach for simplified insurance solutions.
• Customer-centric model leading to innovative product offerings.

Company Specialties:

• Life and health insurance.
• Digital commerce and insurance tech.
• Financial planning and employee benefits.

Company Website: www.fwd.com

ASSUMPTION: FWD's focus on digital innovation and customer experience is critical to their corporate strategy, as suggested by their emphasis on changing perceptions about insurance.

📊 Role Analysis

Career Level: Senior, suitable for professionals with significant expertise and leadership capacity.

Reporting Structure: Likely reports to a department head or senior executive, collaborating with cross-functional teams.

Work Arrangement: Primarily on-site, facilitating close collaboration with team members and stakeholders.

Growth Opportunities:

• Potential to lead larger projects and campaigns over time.
• Opportunity to influence company branding and marketing strategies significantly.
• Possible progression to managerial roles within the marketing department.

ASSUMPTION: The role's seniority implies involvement in strategic planning, providing ample opportunity for professional growth and influence within the organization.

🌍 Location & Work Environment

Office Type: Modern office expected to support collaborative and creative work.

Office Location(s): Singapore, with a global corporate presence.

Geographic Context:

• Singapore offers a vibrant business environment within the APAC region.
• Good connectivity and technological infrastructure, suitable for digital commerce.
• A multicultural city known for high quality of life and innovation.

Work Schedule: Standard business hours with potential flexibility for events and campaigns.

ASSUMPTION: The Singapore location benefits from its strategic position within the APAC region, enhancing networking and business development opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• HR interview to assess cultural fit and experience.
• Technical or skills-based interview with the marketing team.

Key Assessment Areas:

• Creative problem-solving abilities.
• Project management and coordination skills.
• Understanding of brand strategy and its execution.

Application Tips:

• Demonstrate experience with creative marketing campaigns.
• Highlight any experience in the insurance or finance sectors.
• Prepare to discuss previous successful projects and their impacts.

ATS Keywords: Brand Management, Marketing Strategy, Project Management, Content Creation, Social Media

ASSUMPTION: The application process typically involves evaluation of both professional skills and cultural alignment with FWD's innovative and customer-centric ethos.

🛠️ Tools & Technologies

• Familiarity with design platforms such as Figma and Canva.
• Proficiency in Microsoft Office programs.
• Knowledge of social media tools for brand campaigns.

ASSUMPTION: The use of design and office productivity tools is essential for executing creative and strategic tasks effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and digital-first approach.
• Customer-centric solutions.
• Commitment to changing perceptions of insurance.

Work Style:

• Collaborative and team-oriented environment.
• Adaptability to dynamic and fast-paced conditions.
• Emphasis on proactive problem-solving and initiative.

Self-Assessment Questions:

• Are you passionate about transforming traditional industries?
• Can you adapt to a fast-paced and innovative work culture?
• Do you have experience leading cross-functional marketing projects?

ASSUMPTION: Employees at FWD likely thrive in an environment that values creativity, initiative, and a strong customer-centric approach.

⚠️ Potential Challenges

• Adapting to a highly competitive and fast-changing market.
• Managing multiple high-stakes projects simultaneously.
• Ensuring alignment across diverse stakeholder groups.
• Navigating complex brand regulations within the insurance industry.

ASSUMPTION: The role may face challenges typical of the insurance industry, such as regulatory complexity and market competitiveness, necessitating resilience and strategic thinking.

📈 Similar Roles Comparison

• Senior Brand Manager at other financial services firms.
• Marketing Lead in tech-driven insurance companies.
• Regional Marketing Executive for APAC-focused firms.

ASSUMPTION: Similar roles in different sectors may require similar skills but may lack the insurance-specific focus of this position.

📝 Sample Projects

• Launching a new digital-first life insurance product.
• Developing a region-wide branding campaign with cross-market appeal.
• Coordinating a major CSR event promoting insurance awareness.

ASSUMPTION: Project examples are based on typical initiatives within a marketing role at a digital-focused insurance company.

❓ Key Questions to Ask During Interview

• How does FWD differentiate itself from competitors in the insurance market?
• What are the biggest challenges facing the Brand & Marketing team?
• How is success measured for this role?
• What opportunities are there for professional development within the company?
• How does the team collaborate with other departments within FWD?

ASSUMPTION: Suggested interview questions aim to clarify role expectations and opportunities for growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page: Apply Here
• Prepare your resume to highlight relevant marketing and branding experience.
• Include a cover letter detailing your experience with innovative marketing strategies.
• Be ready to discuss your approach to brand management and creative development.
• Follow up with HR for application status post-interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.