Senior Brand & Marketing Executive

📌 Core Information

🔹 Job Title: Senior Brand & Marketing Executive

🔹 Company: FWD Insurance

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading creative development for product launches and advertising campaigns
• Coordinating with internal and external stakeholders for brand-health metrics and projects
• Ensuring strict adherence to the brand guidelines
• Managing end-to-end project planning and execution for marketing initiatives

ASSUMPTION: The role requires a mix of strategic planning and hands-on execution across various marketing channels. This assumption is based on the detailed list of responsibilities and the emphasis on creative development.

📋 Key Responsibilities

✅ Support the Distribution team in leading projects for creative development, production, and execution for product launches and events to drive brand and commercial goals.

✅ Drive end-to-end planning for content on FWD accounts, including research and ideation.

✅ Coordinate key conversations with Group Office, research agency, and local stakeholders on brand-health metrics and insights.

✅ Play the role of brand guardian to ensure adherence to brand guidelines across all materials.

✅ Support the planning of brand-led, corporate, and internal events as well as CSR and community events.

ASSUMPTION: Responsibilities suggest a hybrid role that involves both strategic oversight and operational execution. This is inferred from the diverse tasks listed.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or communications preferred.

Experience: At least 4 years of experience in managing social, brand, or product advertising materials.

Required Skills:

• Proven record of creating product marketing collaterals
• Strong project management and communication skills
• Experience collaborating with graphic designers, vendors, and agencies

Preferred Skills:

• Background in the insurance industry
• Experience in events planning/coordination

ASSUMPTION: A higher education degree and prior experience in marketing are emphasized. Although not stated explicitly, familiarity with insurance marketing is likely crucial.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Potential healthcare and insurance benefits
• Professional development opportunities
• Flexible working hours

Working Hours: 40 hours per week

ASSUMPTION: Standard benefits are assumed based on typical offerings in the insurance industry, though not specifically detailed in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance - focusing on life, health, and general insurance services

Company Size: 5,001-10,000 employees, indicating strong resources and growth capabilities

Founded: 2013

Company Description:

• Innovative approach to simplifying insurance
• Customer-led, digitally driven service model
• Operating in one of the fastest-growing markets

Company Specialties:

• Life insurance
• Employee benefits
• Insurance tech and digital commerce

Company Website: www.fwd.com

ASSUMPTION: As the company is relatively young but growing rapidly, it indicates an innovative work environment and focus on technology-driven solutions.

📊 Role Analysis

Career Level: Intermediate to Senior, considering the requirement for both hands-on and strategic skills

Reporting Structure: Likely reports to senior marketing management

Work Arrangement: On-site, suggesting a dynamic office environment

Growth Opportunities:

• Possibility to lead larger projects over time
• Potential to influence brand strategy
• Opportunity to work closely with senior leadership

ASSUMPTION: The role offers significant professional growth given the company's size and industry position. The collaborative nature of the work suggests opportunities for career development.

🌍 Location & Work Environment

Office Type: Traditional office setting

Office Location(s): Singapore

Geographic Context:

• Situated in a major financial hub
• Access to key Asian markets
• Located in a city known for strong infrastructure

Work Schedule: Standard weekdays with flexibility

ASSUMPTION: The office is likely situated in a business district, reflecting a fast-paced and engaging work environment typical of an insurance firm headquartered in a large city.

💼 Interview & Application Insights

Typical Process:

• Submit application via company website
• Initial phone screening
• In-person or video interview with HR

Key Assessment Areas:

• Cultural fit and teamwork skills
• Technical competencies in marketing
• Adaptability and problem-solving capabilities

Application Tips:

• Highlight experience with digital marketing strategies
• Showcase your project management skills
• Prepare examples of past successful marketing campaigns

ATS Keywords: Brand Management, Marketing Strategy, Creative Development, Stakeholder Management

ASSUMPTION: The application process likely involves multiple stages focusing on both cultural and technical fit, as is common in large organizations.

🛠️ Tools & Technologies

• Figma and Canva for design tasks
• Microsoft Office Suite for daily operations
• Social media management platforms

ASSUMPTION: Technology usage is inferred from the tools mentioned, and proficiency in these platforms is critical for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and forward-thinking
• Commitment to customer service
• Encouragement of diverse ideas

Work Style:

• Collaborative team environment
• Flexible and adaptable approach
• Emphasis on proactive and creative problem-solving

Self-Assessment Questions:

• How do you stay current with marketing trends?
• Can you describe a challenging project you managed?
• How do you approach brand management in a digital-focused company?

ASSUMPTION: Cultural fit involves innovation and collaboration, as these contribute to a dynamic and growing company environment.

⚠️ Potential Challenges

• Navigating a competitive insurance market
• Adapting to rapidly changing digital trends
• Managing multiple projects with tight deadlines
• Ensuring consistent brand messaging across diverse channels

ASSUMPTION: Challenges are typical of a fast-paced, innovative insurance company seeking to redefine norms.

📈 Similar Roles Comparison

• Similar roles in other locations may offer remote options
• Compensation might vary based on experience and geographical location
• Opportunities for advancement could be higher in companies with larger marketing teams

ASSUMPTION: The comparison provides a perspective on job market standards, benefiting applicants when considering job offers.

📝 Sample Projects

• Developing a viral social media campaign
• Launching a new product line through multi-channel marketing
• Coordinating a major corporate event or sponsorship

ASSUMPTION: Projects reflect the type of strategic and creative challenges the role might entail.

❓ Key Questions to Ask During Interview

• What are FWD’s most successful marketing channels?
• How does the marketing team measure success?
• Can you describe a recent major challenge the team faced?
• How are creative ideas evaluated and implemented?
• What opportunities exist for professional development?

ASSUMPTION: Suggested questions aim to offer insights into the role’s challenges and culture, aiding candidates in assessing fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to reflect relevant experience and skills
• Highlight any experience in digital marketing and insurance
• Get ready for potential initial phone screenings
• Research FWD’s recent marketing campaigns for reference during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.