📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Who Gives A Crap
🔹 Location: Melbourne, VIC Australia (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing the Global Limited Edition Program to drive brand growth and community engagement
- Collaborating with various teams, including Creative, Marketing Ops, eComm, Commercial Strategy, and Local Growth Leads
- Analyzing performance data to optimize future campaigns and ensure successful product launches
- Evolving Limited Edition playbooks and processes to maintain a continuous state of improvement
- Contributing to the company's mission of providing clean water and sanitation services worldwide
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Oversee end-to-end delivery of multiple project launches at differing stages of development
✅ Collaborate closely with the Creative team to push creative boundaries while delivering on commercial objectives
✅ Partner with eComm and Local Growth Leads to ensure go-to-market campaigns are perfectly tailored for each market and channel
✅ Monitor sales pacing and optimize campaigns as needed, capturing learnings for future improvements
✅ Transition crucial knowledge by keeping Limited Edition playbooks and processes up to date
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of delivering impactful campaigns with 5-10 years of experience in brand marketing and end-to-end program management
Required Skills:
- Proven experience in brand marketing and campaign management
- Strong project management skills
- Excellent collaboration and communication skills
- Data-driven mindset with strong analytical skills
- Proactive problem-solving abilities
- Passion for the company's mission and understanding of the power of a great brand
Preferred Skills:
- Experience working in a high-growth, purpose-driven environment
- Familiarity with eCommerce and global marketing strategies
- Proficiency in marketing analytics tools
ASSUMPTION: A diverse background and unique perspective are valuable assets for this role, as the ideal candidate will bring a fresh approach to marketing challenges.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 AUD (Based on market research for similar roles in Australia)
Benefits:
- Competitive, market-informed salaries
- Meaningful support towards healthcare for global team members
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
Working Hours: Full-time, flexible hours with a focus on results and work-life balance
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on eCommerce and social impact
Company Size: 201-500 employees, offering a dynamic and collaborative work environment
Founded: 2012, with a mission to provide clean water and sanitation services worldwide
Company Description:
- Who Gives A Crap is a certified B Corp™, committed to making a difference every day while maintaining high standards of social and environmental impact
- The company sells eco-friendly products, such as toilet paper, paper towels, and tissues, and donates 50% of its profits to help build toilets for those in need
- Who Gives A Crap operates as a fully distributed business with team members working remotely most of the time, across six time zones and four continents
Company Specialties:
- Eco-friendly products
- Social impact initiatives
- Global eCommerce
Company Website: http://www.whogivesacrap.org
ASSUMPTION: Who Gives A Crap's commitment to social impact and sustainability sets it apart in the retail industry and offers unique opportunities for employees to make a difference.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Global Marketing Director and may oversee junior marketing team members
Work Arrangement: Remote OK, with a flexible, results-driven work environment
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects that drive the company's mission and global growth
- Chance to develop leadership and mentoring skills by guiding junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, as Who Gives A Crap continues to expand its global presence and impact.
🌍 Location & Work Environment
Office Type: Fully remote, with team members working from home or co-working spaces
Office Location(s): Melbourne, VIC Australia (Remote)
Geographic Context:
- Melbourne is the second-most populous city in Australia, offering a vibrant cultural scene and a high quality of life
- The remote work arrangement allows for flexibility and work-life balance
- The company's global presence provides opportunities to collaborate with team members across time zones
Work Schedule: Full-time, flexible hours with a focus on results and work-life balance
ASSUMPTION: The remote work arrangement and flexible hours provide employees with a high degree of autonomy and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Global Marketing Director
- Final interview with the CEO
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for the company's mission and commitment to social impact
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Brand Marketing, Campaign Management, Project Management, Global Limited Edition Program, Cross-functional Collaboration, Data Analysis, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will be comfortable using marketing analytics tools and project management software to optimize campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven
- Collaborative
- Innovative
- Accountable
- Fun
Work Style:
- Results-driven
- Flexible and adaptable
- Data-informed
- Collaborative and supportive
Self-Assessment Questions:
- Do you share Who Gives A Crap's commitment to social impact and sustainability?
- Are you comfortable working in a remote, fully distributed team environment?
- Do you thrive in a dynamic, high-growth environment with a high degree of autonomy?
ASSUMPTION: Who Gives A Crap values candidates who are passionate about its mission, comfortable working remotely, and able to thrive in a dynamic, high-growth environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines with a high degree of autonomy
- Working effectively in a cross-functional, remote team environment
- Balancing commercial objectives with creative innovation
- Adapting to a fast-paced, high-growth work environment
ASSUMPTION: The ideal candidate will be proactive, organized, and comfortable working in a dynamic, fast-paced environment with a high degree of autonomy.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on driving brand growth and community engagement through limited edition product releases
- This role requires a broader marketing generalist skill set, with a focus on project management, data analysis, and strategic planning
- Career progression in this role may involve taking on additional responsibilities or moving into a leadership position within the marketing department
ASSUMPTION: This role offers unique opportunities for candidates interested in marketing, project management, and social impact initiatives.
📝 Sample Projects
- Launching a global limited edition product campaign, including market research, creative development, go-to-market strategy, and post-launch analysis
- Collaborating with cross-functional teams to optimize campaign performance and maximize sales
- Developing and implementing a strategic plan to drive brand growth and retention through limited edition product releases
ASSUMPTION: The ideal candidate will have experience managing marketing campaigns and working effectively in a cross-functional team environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Global Limited Edition Program?
- How does the marketing team collaborate with other departments to ensure successful product launches?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Who Gives A Crap support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help the candidate better understand the role, the company's mission, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Demonstrate your passion for the company's mission and commitment to social impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
