Senior Brand Mgr - OTC; US Vision Care

📌 Core Information

🔹 Job Title: Senior Brand Manager - OTC; US Vision Care

🔹 Company: Alcon

🔹 Location: Fort Worth, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the launch of a new OTC product in the US Vision Care market
• Developing and executing go-to-market strategies and promotional campaigns
• Collaborating cross-functionally with various teams to ensure launch success
• Analyzing market research and competitive data to optimize launch strategies
• Managing budgets and ensuring efficient allocation of resources

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration skills. The successful candidate will have a proven track record in launching new products and driving market penetration.

📋 Key Responsibilities

✅ Develop and execute strategic plans for new product launches, including positioning, messaging, and promotional campaigns

✅ Lead cross-functional teams to ensure alignment across marketing, sales, global, and operations

✅ Coordinate with internal teams and external partners to meet key milestones and launch timelines

✅ Utilize market research and competitive analysis to identify opportunities and optimize launch strategies

✅ Lead media, digital, and retail marketing program development and execution to maximize brand visibility and engagement

✅ Track key performance metrics, analyze results, and optimize strategies to drive growth and ROI

✅ Collaborate with external agencies and partners to develop creative assets and marketing materials

✅ Lead budget planning and allocation for launch activities, ensuring efficiency and effectiveness

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent years of directly related experience

Experience: 5 Years of Relevant Experience

Required Skills:

• Fluency in English (reading, writing, understanding, and communication)
• Proven success in launching and scaling new products in a competitive market
• Strong leadership, project management, and analytical skills
• Experience working in a fast-paced, cross-functional environment
• Excellent communication, storytelling, and strategic thinking abilities

Preferred Skills:

• Marketing thought leader with a proven track record of delivering results
• Consumer advertising and media experience
• A highly collaborative, effective partner who can influence through smart, thoughtful communication and execution
• Excellent knowledge of marketing strategy and keen eye for data trends
• Possess critical thinking and problem-solving skills
• Know how to prioritize, challenge assumptions, and be adaptive to change

ASSUMPTION: While a Bachelor’s degree is preferred, Alcon may consider equivalent years of directly related experience for candidates with exceptional skills and qualifications.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Brand Manager role in the US Vision Care market with 5-10 years of experience)

Benefits:

• Health, Life, and Retirement benefits
• Flexible Time Off (FTO) and Paid Time Off (PTO) for exempt and hourly associates, respectively

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon operates in the pharmaceutical manufacturing industry, focusing on eye care products and solutions. The company is a global leader in its market and offers a wide range of products, including contact lenses, intraocular lenses, and eye care pharmaceuticals.

Company Size: Alcon is a mid-sized company with 11-50 employees, according to LinkedIn data. This size allows for a more intimate work environment and closer collaboration among team members.

Founded: Alcon was founded in 1945 and has since grown to become a prominent player in the eye care industry. The company is headquartered in Großwallstadt, Germany, and has operations in various countries worldwide.

Company Description:

• Alcon is dedicated to providing outstanding, innovative products and solutions to improve sight, improve lives, and grow careers
• The company fosters an inclusive culture and is looking for diverse, talented people to join its team
• Alcon offers robust benefits packages, including health, life, retirement, flexible time off, and PTO for exempt and hourly associates, respectively

Company Specialties:

• Eye care products and solutions
• Contact lenses
• Intraocular lenses
• Eye care pharmaceuticals

Company Website: http://www.cibavision.de

ASSUMPTION: Alcon's focus on eye care products and solutions makes it an attractive option for candidates interested in the healthcare industry. The company's commitment to innovation and improving lives makes it a mission-driven organization.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand management and product launches.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, global marketing, professional affairs, operations, strategic insights, and external agencies.

Work Arrangement: This is an on-site position, with standard business hours and flexibility as needed. The role may require occasional travel for meetings, conferences, or product launches.

Growth Opportunities:

• Alcon offers focused growth and development opportunities for employees, allowing them to advance their careers within the company
• The company's global presence provides opportunities for international assignments and exposure to diverse markets
• As a senior-level role, this position offers opportunities for mentorship and leadership development

ASSUMPTION: Alcon's commitment to employee growth and development makes it an attractive option for candidates looking to advance their careers in the eye care industry.

🌍 Location & Work Environment

Office Type: Alcon's Fort Worth, Texas office is a modern, professional environment with a collaborative and inclusive culture.

Office Location(s): Fort Worth - Main

Geographic Context:

• Fort Worth is the 13th-largest city in the United States and the fifth-largest city in the state of Texas
• The city is known for its rich history, vibrant arts scene, and diverse cultural attractions
• Fort Worth offers a high quality of life, with a low cost of living compared to other major metropolitan areas in the US

Work Schedule: Standard business hours with flexibility as needed

ASSUMPTION: Fort Worth's affordable cost of living, diverse cultural attractions, and high quality of life make it an attractive location for candidates considering this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and leadership abilities
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Alcon's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the US Vision Care market and Alcon's products and services
• Prepare examples of successful product launches and marketing campaigns you've led in the past
• Research Alcon's company culture and be prepared to discuss how your values and work style align with the organization

ATS Keywords: Product Launch, Project Management, Analytical Skills, Communication, Strategic Thinking, Marketing Strategy, Consumer Advertising, Media Experience, Collaboration, Critical Thinking, Problem Solving, Data Trends, Adaptability

ASSUMPTION: Alcon's hiring process is designed to assess candidates' skills, experience, and cultural fit. The company values strategic thinking, cross-functional collaboration, and a data-driven approach to decision-making.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the team. Alcon provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Strategic and forward-thinking
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do my personal values align with Alcon's company values?
• Am I comfortable working in a fast-paced, cross-functional environment?
• Do I have a proven track record of driving results and delivering on objectives?
• Can I effectively collaborate with and influence stakeholders across various functions and levels?

ASSUMPTION: Alcon's company culture is characterized by a strong commitment to patient care, innovation, and collaboration. The company values employees who are strategic, data-driven, and results-focused.

⚠️ Potential Challenges

• The competitive nature of the US Vision Care market may present challenges in driving market share and achieving sales targets
• Managing cross-functional teams and coordinating with external partners may require strong leadership and project management skills
• The fast-paced nature of the role may require adaptability and the ability to manage multiple projects simultaneously
• The successful candidate may need to travel occasionally for meetings, conferences, or product launches

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, development, and impact on the eye care industry.

📈 Similar Roles Comparison

• This role is similar to other Senior Brand Manager positions in the pharmaceutical and healthcare industries, with a focus on product launches and market penetration
• However, this role is unique in its focus on the US Vision Care market and Alcon's portfolio of eye care products and solutions
• Career progression in this role may lead to opportunities in global marketing, strategic insights, or other senior leadership positions within Alcon

ASSUMPTION: While this role shares similarities with other Senior Brand Manager positions, its focus on the US Vision Care market and Alcon's product portfolio makes it a unique and attractive opportunity for candidates interested in the eye care industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new OTC product launch in the US Vision Care market
• Conducting market research and competitive analysis to identify opportunities and optimize launch strategies
• Managing cross-functional teams and external partners to ensure key milestones and launch timelines are met

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on in this role. The specific projects and priorities may vary depending on the needs of the business and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Alcon support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
• How does Alcon approach innovation and staying competitive in the eye care market?
• What are the most significant challenges facing the US Vision Care market, and how can this role address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving success for the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://alcon.wd5.myworkdayjobs.com/careers_alcon/job/Fort-Worth-Texas/Senior-Brand-Mgr---OTC--US-Vision-Care_R-2025-38947-2
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful product launches and marketing campaigns you've led in the past
• Research Alcon's company culture and be prepared to discuss how your values and work style align with the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.