📌 Core Information
🔹 Job Title: Senior Brand Strategist
🔹 Company: IQVIA
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing brand positioning, storytelling, and innovation strategies for major FMCG and consumer health brands
- Translating market insights into compelling strategic platforms that shape brand vision and drive commercial success
- Acting as a strategic advisor, leading presentations and workshops that align stakeholders and drive brand ambition
- Partnering with creative teams to translate strategy into compelling, insight-led ideas and executions
- Supporting junior strategists and contributing to a collaborative, high-performing team culture
ASSUMPTION: This role requires a strategic thinker with a strong background in brand strategy, creative strategy, or a related field within a branding agency, FMCG, or consumer health environment.
📋 Key Responsibilities
✅ Develop Brand Strategy: Lead the creation of brand positioning, messaging, and purpose-driven narratives that differentiate and inspire.
✅ Client Engagement: Act as a strategic advisor, leading presentations and workshops that align stakeholders and drive brand ambition.
✅ Creative Collaboration: Partner with creative teams to translate strategy into compelling, insight-led ideas and executions.
✅ Insight & Research: Uncover and apply consumer, market, and cultural insights to inform strategic direction.
✅ Team Contribution: Support junior strategists and contribute to a collaborative, high-performing team culture.
ASSUMPTION: The role involves a mix of strategic thinking, creative collaboration, and client leadership, requiring a well-rounded individual with strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A postgraduate degree would be an asset.
Experience: Proven experience (5-10 years) in brand strategy, creative strategy, or a related field within a branding agency, FMCG, or consumer health environment.
Required Skills:
- Strategic thinking and structured problem-solving
- Insight generation from qualitative and quantitative data
- Creative collaboration and storytelling
- Client leadership and stakeholder management
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in FMCG or consumer health brands may have an advantage, as they will have a deep understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Brand Strategist role in London)
Benefits:
- Hybrid working and a supportive, inclusive culture
- Access to professional development, training, and career progression
- Backed by the global scale and innovation of IQVIA
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Brand Strategist role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.
Company Size: 10,001+ employees (Global), 7,782 employees (LinkedIn)
Founded: 1959 (as Quintiles), merged with IMS Health in 2016 to form IQVIA
Company Description:
- IQVIA creates intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
- The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes.
Company Specialties:
- Clinical Research Services
- Commercial Insights
- Healthcare Intelligence
- Technology and Operational Excellence
Company Website: iqvia.com
ASSUMPTION: IQVIA's global presence and extensive domain expertise provide candidates with opportunities to work on diverse projects and gain exposure to various aspects of the healthcare and life sciences industries.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Strategy & Creative Director and may oversee junior strategists.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for project demands)
Growth Opportunities:
- Progression to a leadership role within the Strategy & Creative team
- Expansion into other areas of the business, such as commercial strategy or client management
- International opportunities, given IQVIA's global presence
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in brand strategy and gain exposure to various aspects of the healthcare and life sciences industries.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 2400 Ellis Rd, Durham, North Carolina 27703, US (Global HQ); additional offices worldwide
Geographic Context:
- London, United Kingdom
- Timezone: Europe/London (GMT)
- Cost of living: High (compared to the UK average)
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project demands)
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with opportunities to engage with diverse teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Case study presentation or assignment
- Final interview with the Strategy & Creative Director
Key Assessment Areas:
- Strategic thinking and problem-solving
- Insight generation and analysis
- Creative collaboration and storytelling
- Client leadership and stakeholder management
- Cultural fit and alignment with IQVIA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your brand strategy work, including case studies and examples of successful campaigns
- Research IQVIA's clients and industry to demonstrate your understanding of the business and its challenges
ATS Keywords: Brand Strategy, Creative Strategy, Client Engagement, Insight Generation, Stakeholder Management, Strategic Thinking, Problem Solving, Creative Collaboration, Storytelling
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, creativity, and client leadership skills through their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand strategy and management software (e.g., Brand24, Brandfolder, Brand.ai)
- Presentation tools (e.g., Keynote, Prezi)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are standard in the brand management industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- Integrity
- Innovation
- One IQVIA
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with IQVIA's core values, particularly patient focus and innovation?
- Are you comfortable working in a collaborative, fast-paced environment with diverse teams and stakeholders?
- Do you have a creative and innovative approach to problem-solving and brand strategy?
ASSUMPTION: Candidates who align with IQVIA's values and work style will be more likely to succeed in this role and contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic thinking with creative execution and client management
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders, including clients and internal teams
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Compared to other Senior Brand Strategist roles, this position offers a unique opportunity to work in the healthcare and life sciences industries, with a focus on improving patient outcomes and population health
- IQVIA's global presence provides opportunities to work on diverse projects and gain exposure to various aspects of the healthcare and life sciences industries
- This role offers growth opportunities for candidates looking to advance their careers in brand strategy and gain exposure to various aspects of the healthcare and life sciences industries
ASSUMPTION: This role offers a unique blend of brand strategy, creativity, and client leadership, with a focus on driving commercial success and improving patient outcomes in the healthcare and life sciences industries.
📝 Sample Projects
- Developing a brand positioning strategy for a new consumer health product launch
- Conducting market research and analysis to inform brand strategy for an established FMCG brand
- Creating a brand architecture and portfolio strategy for a global pharmaceutical company
ASSUMPTION: These sample projects demonstrate the range of brand strategy work that candidates may be expected to undertake in this role, from new product launches to established brand management and portfolio strategy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Strategy & Creative team?
- How does this role contribute to IQVIA's mission to improve patient outcomes and population health worldwide?
- What opportunities are there for professional development and career progression within this role?
- How does IQVIA support work-life balance for employees in this role?
- Can you provide an example of a successful brand strategy project that the team has worked on recently?
ASSUMPTION: These questions will help candidates gain a better understanding of the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your brand strategy work, including case studies and examples of successful campaigns
- Research IQVIA's clients and industry to demonstrate your understanding of the business and its challenges
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
