📌 Core Information
🔹 Job Title: Senior Business Intelligence Analyst - Marketing Delivery
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Analytics, Insights, & Artificial Intelligence
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, executing, and measuring high-impact direct-to-consumer marketing campaigns
- Translating business objectives into insightful experiments that drive marketing ROI
- Providing analytical thought leadership to enhance marketing effectiveness
- Working with key stakeholders across the organization to inform and influence decisions
ASSUMPTION: This role requires a strong understanding of direct marketing principles and a proven track record of delivering successful marketing campaigns. The ideal candidate will be comfortable working with data and have a passion for connecting quantitative outcomes to marketing behavior.
📋 Key Responsibilities
✅ Design, execute, and measure high-impact direct-to-consumer marketing experiments
✅ Continuously enhance campaign design and delivery using analytical tools and techniques
✅ Execute campaigns with excellence and precision
✅ Manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary
✅ Provide analytical thought leadership to key stakeholders based on a deep understanding of business performance metrics
✅ Maintain a culture of risk management and control, supported by established processes and sound infrastructure
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Degree in business, science, statistics, engineering, or other quantitative discipline
Experience: 5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom or other high-volume direct marketing industries
Required Skills:
- Familiarity with direct marketing principles
- Demonstrated command of end-to-end campaign lifecycle
- Strong communication skills to inform and influence key stakeholders
- Technical inclination and orientation to detail
- Naturally curious with an urge to challenge the status quo
- Resourceful and comfortable with autonomy
- Passion for connecting quantitative outcomes to marketing behavior
- Demonstrated understanding of navigating customer data from cloud data sources through leveraging programming tools such as Python, Pyspark, SQL
- A project management mindset to help deliver on time to specifications
Preferred Skills:
- Experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset
- Knowledge of cloud databases and data structures
- Experience with vendor engagement and file format requirements
- Experience with Agile methodologies and a zest for the agile mindset
ASSUMPTION: Candidates with a proven track record of delivering successful marketing campaigns and a strong understanding of direct marketing principles will be most competitive for this role. Experience with relevant tools and methodologies is also highly valued.
💰 Compensation & Benefits
Salary Range: $76,800 - $115,200 CAD per year
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior business intelligence analyst role in the financial services industry. Actual compensation may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: TD was founded in 1855 and has since grown to become one of the world's leading global financial institutions
Company Description:
- TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores
- TD delivers legendary customer experiences to over 27 million households and businesses in Canada, the United States, and around the world
- TD is committed to being a leader in customer experience and building capabilities to shape the future of banking
Company Specialties:
- Personal & commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products & services
Company Website: careers.td.com
ASSUMPTION: TD is a large, established financial institution with a strong focus on customer experience and innovation. The company offers a wide range of financial services and has a significant global presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports to the Marketing Delivery team within the broader Growth Marketing group
Work Arrangement: On-site, with the possibility of hybrid or remote work depending on business needs
Growth Opportunities:
- TD offers regular leadership and development conversations, mentorship, and training programs to support colleagues' growth and career development
- The company encourages colleagues to explore different career paths and offers opportunities for internal mobility
- TD provides competitive benefits and discounts to support colleagues' financial, physical, and mental well-being
ASSUMPTION: This role offers opportunities for growth and development within a large, established organization. The ideal candidate will be proactive in seeking out growth opportunities and taking advantage of the resources available to them.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): TD Terrace - 160 Front Street West, Toronto, Ontario
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada
- The city is known for its diverse culture, vibrant arts scene, and thriving financial industry
- Toronto offers a wide range of housing options, from urban condos to suburban family homes
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: Toronto is a multicultural city with a high cost of living, particularly for housing. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- In-depth behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Direct marketing expertise
- Data analysis and visualization skills
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with direct marketing principles and campaign lifecycle management
- Showcase your ability to analyze data and draw insights to drive marketing ROI
ATS Keywords: Direct marketing, campaign lifecycle, marketing ROI, data analysis, customer data, Python, Pyspark, SQL, Salesforce Data Cloud, Marketing Cloud, Unica Campaign
ASSUMPTION: The interview process for this role is likely to be competitive and involve multiple rounds of interviews. The ideal candidate will be able to demonstrate their expertise in direct marketing and data analysis, as well as their ability to work effectively with key stakeholders.
🛠️ Tools & Technologies
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- Unica Campaign (asset)
- Python
- Pyspark
- SQL
- Cloud databases and data structures
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, including Salesforce Data Cloud and Marketing Cloud, as well as programming languages such as Python, Pyspark, and SQL.
👔 Cultural Fit Considerations
Company Values:
- Customer focused
- Integrity
- Respect
- Inclusion
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of delivering successful direct marketing campaigns?
- Are you comfortable working with data and drawing insights to drive marketing ROI?
- Do you thrive in a fast-paced, dynamic environment and enjoy working with a diverse team of stakeholders?
ASSUMPTION: The ideal candidate will be a strong cultural fit for TD, with a customer-focused mindset, a commitment to integrity and respect, and a collaborative work style. They will also be adaptable and comfortable working in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with a diverse team of stakeholders with varying levels of technical expertise
- Navigating a large, complex organization and building effective relationships with key stakeholders
- Keeping up with the latest direct marketing trends and technologies
ASSUMPTION: This role presents both opportunities and challenges, including the need to manage multiple projects simultaneously and work effectively with a diverse team of stakeholders. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.
📈 Similar Roles Comparison
- This role is similar to other senior business intelligence analyst roles in the financial services industry, but with a focus on direct marketing and campaign lifecycle management
- TD offers a competitive salary and benefits package, as well as opportunities for growth and development within the organization
- This role is well-suited to candidates with a strong background in direct marketing and a passion for connecting quantitative outcomes to marketing behavior
ASSUMPTION: This role is similar to other senior business intelligence analyst roles in the financial services industry, but with a unique focus on direct marketing and campaign lifecycle management. The ideal candidate will have a strong background in direct marketing and a passion for connecting quantitative outcomes to marketing behavior.
📝 Sample Projects
- Designing and executing a targeted marketing campaign to drive customer acquisition for a new product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing a data-driven approach to optimize campaign performance and ROI
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they might work on in this role. The ideal candidate will have experience with relevant tools and technologies and be able to demonstrate their ability to analyze data and draw insights to drive marketing ROI.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing Delivery team?
- How does this role fit into the broader Growth Marketing group and the organization as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TD support the growth and development of its colleagues?
- What are the biggest challenges facing the marketing delivery team and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization. The ideal candidate will be proactive in asking questions and engaging in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://careers.td.com/jobs/JobDetail/1416773
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching TD and the role, and practicing your responses to common interview questions
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
- If you are offered the position, consider negotiating your salary and benefits package, as well as any other aspects of the offer that are important to you
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
