📌 Core Information
🔹 Job Title: Senior Business Product Manager, Content & Digital Asset Management (DAM)
🔹 Company: Roche
🔹 Location: South San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving development, adoption, and continuous improvement of Digital Asset Management (DAM) and connected Content Management products
- Defining product roadmaps, gathering user insights, and driving feature rollouts
- Collaborating with cross-functional teams and stakeholders to ensure successful product integration and execution
- Evangelizing the role of content products in achieving enterprise objectives
- Overseeing the DAM librarian service function, including developing standards and procedures and ensuring training & compliance
ASSUMPTION: This role requires a strong understanding of digital asset and content management systems, processes, and policies, as well as the ability to navigate complex workflows and multi-system architecture challenges.
📋 Key Responsibilities
✅ Partner with Business Product Owner and/or Executive Director - Content Suite Lead to support the creation of digital asset management product roadmaps
✅ Partner with Technical Product Manager to drive the development and improvement of digital asset management product features
✅ Evangelize the role of content product(s) in achieving enterprise objectives
✅ Act as point of contact for business feedback, recommendations, and user requests for enhancements to product(s)
✅ Collaborate with Technical Product Manager to align business outcomes with technical feasibility
✅ Oversee business process and user insights collection through User Acceptance Testing (UAT)
✅ Support the rollout of new features across new and existing users
✅ Collaborate with Business Product Owner / Executive Director - Content Suite Lead to establish business standards and templates and ensure pull-through
✅ Drive definition of business requirements for product usage and system health
✅ Drive experimentation to enhance product offerings
✅ Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap
✅ Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution
✅ Closely partner with Customer Experience professionals to ensure product experience meets the expectations of its end-user product community
✅ Establish features and standards that enable content tagging, flexibility, and reuse, review, and auditing
✅ Comply with all laws, regulations, and policies that govern the conduct of Genentech activities
ASSUMPTION: This role requires strong analytical and problem-solving skills, exceptional communication and presentation skills, and the ability to adapt and navigate ambiguous or evolving environments.
🎯 Required Qualifications
Education: Bachelor’s degree in business, technology, operations, or a related field
Experience: 5 years of experience, with 3 years in product management, digital product operations, content management, digital asset management, or equivalent experience
Required Skills:
- Expertise in product management of digital asset management capabilities for multi/omnichannel environments
- Strong understanding of related concepts such as modularized content, taxonomies, metadata, and compliance review
- Experience developing and managing the full DAM lifecycle, including workflows, asset ingestion, categorization, permissions management, version control, delivery, and expiration
- Familiarity with multi-system architecture challenges, cross-platform asset syndication, and complex workflows
- Experience with User Acceptance Testing (UAT) and rolling out new features across user bases
- Strong analytical and problem-solving skills
- Exceptional communication and presentation skills
- Proven ability to adapt and navigate ambiguous or evolving environments
Preferred Skills:
- Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
- Experience in healthcare, pharmaceutical, or highly regulated industries
- Ability to innovate and foster experimentation to improve product capabilities
- Experience with generative AI (GenAI) tools and GenAI-created digital assets
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience with the specific tools and technologies mentioned in the job description, such as Veeva Vault PromoMats (VVPM) and Adobe Experience Manager (AEM).
💰 Compensation & Benefits
Salary Range: The expected salary range for this position based on the primary location of South San Francisco, CA is $144,760 - $206,800 - $268,840. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Benefits detailed at the link provided below
Working Hours: Full-time position with standard business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives
- The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare
- Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche is a well-established company with a strong focus on innovation, research, and improving people’s lives through its products and services.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the Business Product Owner and/or Executive Director - Content Suite Lead
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to drive significant impact and innovation in the digital asset management and content management space
- Opportunity to work with a diverse range of stakeholders and collaborate with cross-functional teams
- Potential to grow within the organization as the company continues to expand and evolve its digital capabilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive impact, learn, and develop within a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): South San Francisco, CA
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, with cool, foggy summers and mild, rainy winters
- South San Francisco is home to several biotechnology and pharmaceutical companies, providing ample networking and collaboration opportunities
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Product management skills and experience
- Understanding of digital asset management and content management systems and processes
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant product management experience and achievements
- Demonstrate a strong understanding of digital asset and content management systems and processes
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and analytical skills
ATS Keywords: Digital Asset Management, Content Management, Product Management, User Acceptance Testing, UAT, Roadmap, Feature Rollout, Collaboration, Stakeholder Management, Cross-Functional Teams, Customer Experience, Compliance, Generative AI, Experimentation
ASSUMPTION: The interview process will focus on assessing the candidate’s technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Veeva Vault PromoMats (VVPM)
- Adobe Experience Manager (AEM)
- Generative AI (GenAI) tools
- User Acceptance Testing (UAT) tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, and candidates should be prepared to adapt and learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Courage
- Accountability
- Innovation
- Collaboration
- Patient focus
Work Style:
- Dynamic and collaborative
- Focused on innovation and continuous improvement
- Data-driven and analytical
- Results-oriented and action-oriented
- Strong emphasis on cross-functional teamwork and stakeholder management
Self-Assessment Questions:
- Do you thrive in dynamic, collaborative environments?
- Are you comfortable working with complex workflows and multi-system architecture challenges?
- Do you have a strong analytical and problem-solving mindset?
- Are you able to adapt and navigate ambiguous or evolving environments?
- Do you share Roche’s commitment to improving people’s lives through innovative products and services?
ASSUMPTION: Candidates who are a strong cultural fit will be passionate about Roche’s mission, thrive in dynamic and collaborative environments, and be comfortable working with complex workflows and multi-system architecture challenges.
⚠️ Potential Challenges
- Managing stakeholder expectations and competing priorities
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with rapidly evolving digital technologies and trends
- Balancing short-term tactical needs with long-term strategic goals
- Ensuring compliance with relevant laws, regulations, and policies
ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and stakeholder management skills, as well as a deep understanding of the organization and its priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Manager, Content Management Systems position, but with a specific focus on digital asset management
- Unlike other roles in the industry, this position is within a large, established biotechnology company, offering significant growth potential and opportunities for innovation
- Career progression may involve moving into more senior roles within the product management function or transitioning into general management or other leadership positions
ASSUMPTION: This role offers a unique blend of product management, digital asset and content management, and stakeholder management responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a new digital asset management system to streamline workflows and improve collaboration
- Conducting a comprehensive review of existing content and digital asset management processes and making recommendations for improvement
- Leading a cross-functional team to develop and launch a new content authoring and assembly tool
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Business Product Manager, Content & Digital Asset Management may be involved in, from strategic planning and roadmap development to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital asset management and content management systems, and what challenges the team is facing?
- How does this role fit into the broader product management and content strategy for the organization?
- What are the key priorities for the first 90 days in this role?
- How does Roche support the professional development and growth of its product management team members?
- What is the company’s approach to innovation and experimentation in the digital asset and content management space?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company’s priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
