Senior Business Product Manager, Content & Digital Asset Management (DAM)

📌 Core Information

🔹 Job Title: Senior Business Product Manager, Content & Digital Asset Management (DAM)

🔹 Company: Genentech

🔹 Location: South San Francisco, CA (Remote OK for US candidates outside the Bay Area)

🔹 Job Type: Full-Time

🔹 Category: Product Management

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (US candidates outside the Bay Area)

🚀 Job Overview

Key aspects of this role include:

• Driving development, adoption, and continuous improvement of Digital Asset Management (DAM) and connected Content Management products
• Defining product roadmaps, gathering user insights, and driving feature rollouts
• Collaborating with cross-functional teams and stakeholders to ensure successful product integration and execution
• Evangelizing the role of content products in achieving enterprise objectives and communicating their value proposition and roadmaps
• Overseeing DAM librarian service function, including developing standards and procedures and ensuring training and compliance

ASSUMPTION: This role requires a strong understanding of digital asset management, content management, and related concepts such as modularized content, taxonomies, metadata, and compliance review.

📋 Key Responsibilities

✅ Partner with Business Product Owner and/or Executive Director - Content Suite Lead to support the creation of digital asset management product roadmaps

✅ Collaborate with Technical Product Manager to drive the development and improvement of digital asset management product features

✅ Evangelize the role of content products in achieving enterprise objectives and communicate their value proposition and roadmaps to senior leaders and organization-wide stakeholders

✅ Act as point of contact for business feedback, recommendations, and user requests for enhancements to product(s)

✅ Oversee business process and user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities

✅ Support the rollout of new features across new and existing users

✅ Collaborate with Business Product Owner / Executive Director - Content Suite Lead to establish business standards and templates and ensure pull-through

✅ Drive definition of business requirements for product usage and system health, leveraging GNE and industry standards

✅ Drive experimentation to enhance product offerings, in line with the overall business learning agenda

✅ Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap, fostering cohesive collaboration and unified efforts toward shared goals

✅ Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution

✅ Closely partner with Customer Experience professionals to ensure product experience meets the expectations of its end-user product community

✅ Establish features and standards that enable content tagging, flexibility, and reuse, review, and auditing

✅ Comply with all laws, regulations, and policies that govern the conduct of Genentech activities

ASSUMPTION: This role requires strong analytical and problem-solving skills, exceptional communication and presentation skills, and the ability to adapt and navigate ambiguous or evolving environments.

🎯 Required Qualifications

Education: Bachelor’s degree in business, technology, operations, or a related field

Experience: 5 years of experience, with 3 years in product management, digital product operations, content management, digital asset management, or equivalent experience

Required Skills:

• Expertise in product management of digital asset management capabilities for multi/omnichannel environments
• Experience developing and managing the full DAM lifecycle, including workflows, asset ingestion, categorization, permissions management, version control, delivery, and expiration
• Familiarity with multi-system architecture challenges, cross-platform asset syndication, and complex workflows
• Experience with User Acceptance Testing (UAT) and rolling out new features across user bases
• Strong analytical and problem-solving skills
• Exceptional communication and presentation skills
• Proven ability to adapt and navigate ambiguous or evolving environments

Preferred Skills:

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
• Experience in healthcare, pharmaceutical, or highly regulated industries
• Ability to innovate and foster experimentation to improve product capabilities
• Experience with generative AI (GenAI) tools and GenAI-created digital assets

ASSUMPTION: While not explicitly stated, experience with Veeva Vault PromoMats (VVPM) and Adobe Experience Manager (AEM) is highly recommended based on the job description.

💰 Compensation & Benefits

Salary Range: $144,760 - $206,800 - $268,840 (based on the primary location of South San Francisco, CA)

Benefits:

• Discretionary annual bonus based on individual and Company performance
• Comprehensive benefits package detailed at this link

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is inclusive of the expected salary range for this position based on the primary location of South San Francisco, CA. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees

Founded: 1976

Company Description:

• Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions
• The company uses cutting-edge science to create and deliver innovative medicines around the globe
• Genentech is committed to fostering positive conversation around the issues they are passionate about and removing profanity, content that contains threatening language, content that is aimed at private individuals, personal information, and repeated unwanted messages

Company Specialties:

• Oncology
• Immunology
• Disorders of Tissue Growth and Repair
• Neuroscience and Infectious Disease
• Metabolism
• and Ophthalmology

Company Website: http://www.gene.com

ASSUMPTION: Genentech is a leading biotechnology company focused on developing and delivering innovative medicines to patients worldwide. The company's commitment to scientific excellence, patient-centricity, and collaboration is evident in its mission and values.

📊 Role Analysis

Career Level: Mid-Senior level role, requiring significant experience and expertise in product management, digital asset management, and content management

Reporting Structure: This role reports to the Executive Director - Content Suite Lead and collaborates with the Business Product Owner and Technical Product Manager

Work Arrangement: This role is based in South San Francisco, CA, with a remote work option available for US candidates who live outside of the Bay Area

Growth Opportunities:

• Potential to drive transformative change and integrate advanced technology with strategic vision to deliver impact at scale
• Opportunity to collaborate with cross-functional teams and stakeholders to ensure successful product integration and execution
• Potential to grow within the product management or digital asset management fields

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's digital asset management and content management strategies.

🌍 Location & Work Environment

Office Type: Genentech's headquarters is located in South San Francisco, CA, with additional offices in Vacaville, CA, Oceanside, CA, and Hillsboro, OR

Office Location(s): 1 Dna Way, South San Francisco, California 94080, US

Geographic Context:

• South San Francisco is located in the San Francisco Bay Area, approximately 10 miles south of downtown San Francisco
• The Bay Area is known for its diverse culture, vibrant tech industry, and scenic beauty
• The cost of living in the Bay Area is generally higher than the national average

Work Schedule: This role follows a standard full-time work schedule, with the potential for flexible hours or remote work arrangements for qualified candidates

ASSUMPTION: The location of this role in South San Francisco, CA, offers candidates the opportunity to live and work in a dynamic and innovative region, with access to a wide range of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Product management skills and experience
• Digital asset management and content management expertise
• Analytical and problem-solving skills
• Communication and presentation skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions focused on product management, digital asset management, and content management
• Research Genentech's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your experience with User Acceptance Testing (UAT) and rolling out new features across user bases
• Showcase your ability to adapt and navigate ambiguous or evolving environments

ATS Keywords: Digital Asset Management, Product Management, Content Management, User Acceptance Testing, Analytical Skills, Problem-Solving, Communication Skills, Presentation Skills, Compliance, Digital Innovation, Omnichannel Strategies, Workflow Management, Metadata, Taxonomies, Generative AI, Healthcare Experience

ASSUMPTION: Genentech's application process is designed to assess candidates' skills, experiences, and cultural fit for the role. By preparing thoroughly and demonstrating your qualifications, you can increase your chances of success in the interview process.

🛠️ Tools & Technologies

• Veeva Vault PromoMats (VVPM)
• Adobe Experience Manager (AEM)
• Generative AI (GenAI) tools
• Other relevant tools and technologies as needed for the role

ASSUMPTION: While not explicitly stated, experience with Veeva Vault PromoMats (VVPM) and Adobe Experience Manager (AEM) is highly recommended based on the job description. Familiarity with generative AI (GenAI) tools and GenAI-created digital assets is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Patient-centricity
• Collaboration
• Accountability
• Quality

Work Style:

• Genentech fosters a dynamic and innovative work environment
• The company encourages collaboration, accountability, and quality in all aspects of its operations
• Genentech values employees who are passionate about redefining what's possible and driving transformative change

Self-Assessment Questions:

• How do your personal values align with Genentech's company values, particularly innovation, patient-centricity, collaboration, accountability, and quality?
• How do you approach working in a dynamic and innovative environment, and how do you adapt to evolving situations?
• How do you ensure the quality and compliance of digital assets and content management systems in a collaborative work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Genentech's company values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Navigating a large and complex organization with multiple stakeholders
• Balancing the needs of various business units and ensuring alignment with enterprise objectives
• Managing expectations and priorities from multiple stakeholders
• Keeping up with the latest trends and best practices in digital asset management and content management
• Ensuring compliance with laws, regulations, and internal policies while driving innovation and improvement

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on driving development, adoption, and continuous improvement of Digital Asset Management (DAM) and connected Content Management products within a large, complex organization
• Compared to related roles in smaller organizations or startups, this role offers the opportunity to work at a larger scale and impact a broader range of stakeholders
• Career path comparison: This role can lead to senior leadership positions in product management, digital asset management, or content management within the organization or other companies in the industry

ASSUMPTION: While this role shares similarities with other product management, digital asset management, and content management roles, its unique context within a large, complex organization presents both challenges and opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a new digital asset management system to improve asset ingestion, categorization, permissions management, version control, delivery, and expiration
• Collaborating with cross-functional teams to enhance content tagging, flexibility, and reuse, review, and auditing processes
• Driving experimentation to enhance product offerings, in line with the overall business learning agenda

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for innovation and improvement in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of digital asset management and content management at Genentech, and what are the key priorities for this role in the first 90 days?
• How does this role collaborate with other business units and stakeholders to ensure alignment with enterprise objectives and successful product integration and execution?
• What are the most significant challenges facing the digital asset management and content management landscape at Genentech, and how can this role address them?
• How does Genentech support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on product management, digital asset management, and content management
• Prepare for behavioral and technical interview questions focused on product management, digital asset management, and content management
• Research Genentech's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.