Senior Business Product Manager, Content & Digital Asset Management (DAM)

📌 Core Information

🔹 Job Title: Senior Business Product Manager, Content & Digital Asset Management (DAM)

🔹 Company: Genentech

🔹 Location: South San Francisco, California

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining product roadmaps for DAM and connected content management products
• Gathering user insights and driving feature rollouts to enhance patient and customer experiences
• Collaborating with cross-functional teams and stakeholders to ensure successful product integration and execution
• Evangelizing the role of content products in achieving enterprise objectives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to navigate complex, multi-system architectures.

📋 Key Responsibilities

✅ Partner with Business Product Owner and Executive Director - Content Suite Lead to create digital asset management product roadmaps

✅ Collaborate with Technical Product Manager to develop and improve DAM product features, ensuring alignment with the overall content suite vision

✅ Evangelize the value proposition and roadmap of content products to senior leaders and organization-wide stakeholders

✅ Serve as the point of contact for business feedback, recommendations, and user requests for enhancements to product(s)

✅ Oversee business process and user insights collection through User Acceptance Testing (UAT) to ensure successful implementation of new features and capabilities

✅ Support the rollout of new features across new and existing users

✅ Collaborate with Business Product Owner / Executive Director - Content Suite Lead to establish business standards and templates and ensure pull-through

✅ Drive definition of business requirements for product usage and system health, leveraging GNE and industry standards

✅ Oversee the DAM librarian service function, including developing standards and procedures and ensuring training and compliance

✅ Establish features and standards that enable content tagging, flexibility, and reuse, review, and auditing

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in business, technology, operations, or a related field

Experience: 5 years of experience, with 3 years in product management, digital product operations, content management, digital asset management, or equivalent experience

Required Skills:

• Expertise in product management of digital asset management capabilities for multi/omnichannel environments
• Strong understanding of related concepts such as modularized content, taxonomies, metadata, and compliance review
• Experience developing and managing the full DAM lifecycle, including workflows, asset ingestion, categorization, permissions management, version control, delivery, and expiration
• Familiarity with multi-system architecture challenges, cross-platform asset syndication, and complex workflows
• Experience with User Acceptance Testing (UAT) and rolling out new features across user bases
• Strong analytical and problem-solving skills, with experience driving experimentation and optimization
• Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization
• Proven ability to adapt and navigate ambiguous or evolving environments

Preferred Skills:

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
• Experience in healthcare, pharmaceutical, or highly regulated industries
• Ability to innovate and foster experimentation to improve product capabilities
• Experience with generative AI (GenAI) tools and GenAI-created digital assets

ASSUMPTION: Candidates with experience in the pharmaceutical industry and familiarity with Veeva Vault PromoMats and Adobe Experience Manager will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $144,760 - $268,840 per year

Benefits:

• Discretionary annual bonus based on individual and Company performance
• Comprehensive benefits package detailed at this link

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees

Founded: 1976, in South San Francisco, California

Company Description:

• Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions
• The company uses cutting-edge science to create and deliver innovative medicines around the globe
• Genentech is committed to fostering positive conversation around the issues they are passionate about and removing any content that is not in line with their community guidelines

Company Specialties:

• Oncology
• Immunology
• Disorders of Tissue Growth and Repair
• Neuroscience and Infectious Disease
• Metabolism
• and Ophthalmology

Company Website: www.gene.com

ASSUMPTION: Genentech is a leading biotechnology company with a strong focus on innovation and patient care.

📊 Role Analysis

Career Level: Mid-level to Senior-level role

Reporting Structure: This role reports directly to the Executive Director - Content Suite Lead

Work Arrangement: On-site, with no relocation assistance available

Growth Opportunities:

• Potential to drive significant impact on patient experiences and enterprise objectives
• Opportunity to collaborate with cross-functional teams and stakeholders to enhance product offerings
• Potential to advance within the content suite or related product management roles

ASSUMPTION: This role offers a unique opportunity to shape the future of digital asset and content management at a leading biotechnology company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative work environment

Office Location(s): South San Francisco, California

Geographic Context:

• South San Francisco is located in the San Francisco Bay Area, with easy access to public transportation and major highways
• The area offers a mix of urban and suburban living, with a variety of housing options and amenities
• The Bay Area is known for its diverse culture, vibrant arts and entertainment scene, and numerous outdoor recreation opportunities

Work Schedule: Standard business hours, with flexibility for occasional remote work

ASSUMPTION: The location of this role in South San Francisco offers employees the opportunity to live and work in a dynamic, multicultural region with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final round interview with senior leadership

Key Assessment Areas:

• Product management skills and experience
• Industry-specific knowledge and understanding of digital asset management
• Communication and presentation skills
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your experience with digital asset management, content management, and related technologies
• Demonstrate your understanding of the pharmaceutical industry and Genentech's mission and values
• Prepare questions to ask during the interview to showcase your interest in the role and company

ATS Keywords: Digital Asset Management, Content Management, Product Management, User Acceptance Testing, Analytical Skills, Problem-Solving, Communication Skills, Presentation Skills, Compliance, Digital Innovation, Customer Experience, Collaboration, Technical Feasibility, Workflow Management, Content Tagging, Experimentation

ASSUMPTION: The interview process at Genentech is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Veeva Vault PromoMats (VVPM)
• Adobe Experience Manager (AEM)
• Other relevant digital asset management and content management tools

ASSUMPTION: Familiarity with Veeva Vault PromoMats and Adobe Experience Manager is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient Focus
• Integrity
• Innovation
• Teamwork
• Accountability
• Diversity

Work Style:

• Collaborative and cross-functional teamwork
• Agile and adaptable to change
• Data-driven decision-making
• Focus on patient impact and enterprise objectives

Self-Assessment Questions:

• How do you align with Genentech's patient-focused mission and values?
• How comfortable are you working in a dynamic, evolving environment with multiple stakeholders?
• How do you approach experimentation and optimization to improve product capabilities?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Genentech's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Navigating a large, complex organization with multiple stakeholders
• Balancing multiple priorities and competing demands
• Managing ambiguity and evolving requirements
• Keeping up with rapidly evolving digital asset management and content management technologies

ASSUMPTION: Candidates with strong project management skills, adaptability, and the ability to thrive in a dynamic environment will be best suited to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on digital asset and content management within the pharmaceutical industry
• Compared to related roles in other industries, this position requires a strong understanding of highly regulated environments and compliance review processes
• Career path progression may involve moving into senior product management roles or related fields within the content suite or enterprise product team

ASSUMPTION: This role offers a unique opportunity to drive innovation and improvement in digital asset and content management within the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a new digital asset management system to streamline workflows and enhance user experience
• Collaborating with cross-functional teams to create and roll out new content management features and capabilities
• Conducting user acceptance testing and gathering feedback to inform product roadmaps and feature improvements

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Business Product Manager, Content & Digital Asset Management (DAM) may undertake.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content suite vision and roadmap?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate with other cross-functional groups and stakeholders to ensure successful product integration and execution?
• What opportunities are there for growth and development within the content suite or related product management roles?
• How does Genentech support work-life balance for employees in this role?

ASSUMPTION: Asking thoughtful, informed questions during the interview process will help candidates better understand the role and assess their fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for phone or video screen and on-site or virtual interviews by researching the company, role, and industry
• Prepare questions to ask during the interview to showcase your interest in the role and company
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.