Senior Campaign and Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Campaign and Field Marketing Manager

🔹 Company: Apollo.io

🔹 Location: Remote, Ireland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Ireland)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns tailored to EMEA market needs
• Collaborating with sales and marketing teams to align activities with sales motions and localize campaigns
• Managing field marketing programs, including events, account-based initiatives, and executive dinners
• Tracking, analyzing, and optimizing program performance to ensure marketing contribution to pipeline and bookings targets
• Building and nurturing strong relationships with sales and cross-functional stakeholders

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a data-driven approach to marketing. The ideal candidate will have experience in B2B marketing, particularly in field and demand generation roles, and be comfortable working independently in a fast-paced, global environment.

📋 Key Responsibilities

✅ Developing and executing integrated campaign plans tailored to EMEA market needs, driving awareness, engagement, and pipeline

✅ Partnering with Sales and SDR teams to align marketing activities to target accounts and sales motions

✅ Planning and managing field marketing programs, including events, account-based initiatives, executive dinners, webinars, and partner co-marketing

✅ Localizing global campaigns and messaging to ensure relevance and impact in key EMEA regions

✅ Tracking, analyzing, and optimizing program performance to ensure marketing contribution to pipeline and bookings targets

✅ Building and nurturing strong relationships with sales and cross-functional stakeholders to drive adoption and alignment

✅ Managing vendors, budgets, and timelines to deliver high-quality programs on schedule and within budget

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and performance analysis. The ideal candidate will be comfortable working with data, managing multiple priorities, and collaborating with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in B2B marketing, including field, campaigns, or demand generation roles in EMEA

Required Skills:

• Proven track record of building and executing integrated marketing plans that deliver against pipeline and revenue goals
• Strong collaboration skills and experience working closely with regional sales teams
• Excellent project management and organizational skills
• Ability to develop compelling messaging and localize content for regional audiences
• Data-driven mindset with experience measuring program impact and optimizing for results
• Comfortable working independently and proactively in a high-growth, global organization

Preferred Skills:

• Experience in SaaS or enterprise technology
• Familiarity with Salesforce, marketing automation tools, and ABM platforms
• Additional European languages beyond English

ASSUMPTION: Given the role's focus on EMEA markets, candidates with regional experience and language skills are strongly preferred. Familiarity with marketing automation tools and ABM platforms is also beneficial.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market rates for similar roles in Ireland)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Generous PTO and company holidays
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Ireland. Benefits are typical for a company of Apollo.io's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Sales Engagement and B2B Data

Company Size: Medium (501-1,000 employees) - Large enough to have established processes and resources, but small enough for individual impact

Founded: 2015 - Apollo.io is a well-established company with a proven track record in the industry

Company Description:

• Apollo.io is the all-in-one AI sales platform that revolutionizes how businesses find leads, engage prospects, and close deals
• Built on an always up-to-date database of more than 210 million B2B contacts and 35 million companies
• Empowers sales teams with intelligent tools like AI agents, email deliverability, automation, and call assistance

Company Specialties:

• Sales Engagement
• Lead Generation
• Predictive Analytics
• Lead Scoring
• Sales Strategy
• Conversation Intelligence
• Sales Enablement
• Lead Routing
• Sales Development
• Email Engagement
• Revenue Intelligence
• Sales Operations
• Sales Intelligence
• Sales Engagement
• Lead Intelligence
• Prospecting
• and B2B Data

Company Website: https://www.apollo.io/

ASSUMPTION: Apollo.io is a well-established company with a strong reputation in the industry. Their focus on AI-driven sales tools makes them a competitive player in the market.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a real impact on the company's growth

Reporting Structure: This role reports directly to the VP of Marketing and works closely with regional sales teams and other marketing functions

Work Arrangement: Remote (Ireland) - This role offers the flexibility to work from home, with the expectation of occasional travel for events and meetings

Growth Opportunities:

• Potential to grow into a leadership role as the company expands in EMEA
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Chance to develop skills in AI-driven marketing and sales technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and develop new skills as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular office attendance, allowing for greater flexibility and work-life balance

Office Location(s): Ireland - While this role is remote, the ideal candidate will be based in Ireland or a nearby time zone

Geographic Context:

• Ireland has a strong tech industry and is home to many multinational companies
• The remote work arrangement allows for greater flexibility and the ability to work from anywhere in the country
• Ireland's time zone is favorable for collaboration with both EMEA and North American teams

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously with global teams

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (VP of Marketing)
• Interview with a cross-functional stakeholder (e.g., regional sales lead)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and performance optimization
• Collaboration and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in B2B marketing, with a focus on field and demand generation roles in EMEA
• Include examples of successful campaigns and their impact on pipeline and revenue
• Demonstrate your ability to work independently and proactively in a fast-paced environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Project Management, Collaboration, Data Analysis, Content Localization, Sales Alignment, Event Planning, Budget Management, Performance Tracking, Stakeholder Management, Marketing Automation, Account-Based Marketing, Communication, Strategic Planning

ASSUMPTION: The application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Tailoring your application to highlight these areas will increase your chances of success.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Marketo, Pardot)
• ABM platforms (e.g., Engagio, Demandbase)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them will have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Take Extreme Ownership
• Move with Focus and Urgency
• Learn Voraciously

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you take full responsibility for your work and proactively seek solutions to challenges?
• Are you comfortable working independently and making data-driven decisions?
• Do you thrive in a fast-paced, dynamic environment and embrace change?

ASSUMPTION: Apollo.io values candidates who are proactive, data-driven, and adaptable. Assessing your fit with these values and work styles will help you determine if this is the right role for you.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating with global teams across different time zones
• Adapting to changes in priorities and strategies as the company grows
• Balancing the need for strategic planning with the need for tactical execution

ASSUMPTION: These challenges are inherent to a fast-growing, global company and require a candidate who is adaptable, proactive, and comfortable with change.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager or Demand Generation Manager, but with a greater focus on strategic planning and collaboration with sales teams
• Apollo.io's focus on AI-driven sales tools sets it apart from other companies in the industry
• This role offers significant growth potential and the opportunity to make a real impact on the company's growth

ASSUMPTION: While this role shares similarities with other marketing roles, its focus on strategic planning and collaboration with sales teams makes it unique. Additionally, Apollo.io's focus on AI-driven sales tools sets it apart from other companies in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and engagement in a key EMEA market
• Planning and managing a series of executive dinners to build relationships with key customers and prospects
• Analyzing campaign performance data to optimize results and maximize ROI

ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the role. Candidates should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy for EMEA?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Apollo.io support the professional development of its marketing team members?
• What are the most challenging aspects of working in a fast-growing, global company like Apollo.io?
• How does the company measure the success of its marketing programs, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its growth prospects. They also provide insight into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B marketing, with a focus on field and demand generation roles in EMEA
• Prepare examples of successful campaigns and their impact on pipeline and revenue
• Demonstrate your ability to work independently and proactively in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.