📌 Core Information
🔹 Job Title: Senior Campaign Design Analyst (Remote)
🔹 Company: TruStage
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing campaigns and processes for optimizing and executing marketing strategies
- Ensuring best practices are established and leveraged in campaign design and delivery
- Partnering cross-functionally to ensure campaign results and timelines are met
- Analyzing multiple sources of information to support integrated solutions
- Identifying opportunities for process improvements and influencing decisions that may impact cross-functional areas
ASSUMPTION: This role requires a high level of expertise in campaign design and data analysis, with a strong focus on process improvement and cross-functional collaboration.
📋 Key Responsibilities
✅ Serves as an expert executing marketing campaigns leveraging relational databases and technologies
✅ Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality
✅ Understands the data and ensures accurate execution against the campaign strategies, resolving data conflicts in campaign design and results
✅ Ensures efficient processes are in-place or developed to manage the quality of campaign output while establishing best practices and meeting timelines
✅ Follows consistent testing methods and auditing processes to ensure congruent results across the team by effective use of project methodologies
✅ Partners cross-functionally to ensure campaign results and timelines are met (IT, Email, Strategy, Creative, Creative Production and B2B)
✅ Reviews and evaluates multiple sources of information to support integrated solutions
✅ Builds and defines detailed requirements for assigned initiatives/products and ensures all requirements are implemented accurately
✅ Uses knowledge and expertise to identify opportunities for process improvements and influence decisions that may impact cross-functional areas
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Computer Science or Business with corresponding analytical experience or the equivalent experience
Experience: 7 years experience in the direct response industry with an emphasis on data analysis and campaign development including direct mail and ecommerce marketing.
Required Skills:
- Proficient with various application software including: MS-SQL, campaign software, word processing, and spreadsheet applications
- Proven teamwork, facilitation, leadership, and mediation skills
- Critical thinker with the ability to work independently and make sound decisions based on perceived risk
- Strong communication skills and the ability to adjust to achieve maximum results
- Demonstrated ability to manage multiple tasks simultaneously and ability to work effectively and independently in a time-sensitive environment
- Ability to analyze multiple sources of information to define problems and recommend solutions
- Ability to think creatively to achieve desired results
Preferred Skills:
- Experience with insurance industry/financial metrics
- Familiarity with project management methodologies
ASSUMPTION: This role requires a strong technical background, with a focus on data analysis and campaign development. Familiarity with the insurance industry and financial metrics is a plus.
💰 Compensation & Benefits
Salary Range: $67,740.00 - $118,545.00 per year
Benefits:
- Medical
- Dental
- Vision
- Employee Assistance Program
- Life Insurance
- Disability Plans
- Parental Leave
- Paid Time Off
- 401k
- Tuition Reimbursement
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level role in the financial services sector. Benefits may vary based on the employee's location and eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: TruStage is a financially strong insurance, investment, and technology provider, built on the philosophy of people helping people. They offer a range of products and solutions to help people confidently make financial decisions at every stage of life.
Company Size: TruStage has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1935, originally as CUNA Mutual Group, TruStage has a rich history and extensive experience in the financial services industry.
Company Description:
- TruStage is committed to creating a more equitable society and financial system, giving back to communities, and improving the lives of those they serve
- The company offers a range of integrated products, solutions, and intuitive experiences through its family of brands
- TruStage is deeply committed to diversity, equity, and inclusion, with a focus on multicultural business strategy and employee benefits
Company Specialties:
- Insurance
- Technology
- Ventures
- Investments
- Retirement
- Annuities
- Fintech
- Insuretech
- Diversity
- Equity and Inclusion
- Multicultural Business Strategy
- Credit Unions
- Employee Benefits
- Asset Management
- Financial Institutions
- Financial Services
- Lending
- Digital Marketing
- Venture Capital
- Retirement Planning
- Debt Protection
- Life Insurance
- Auto Insurance
- Home Insurance
- Final Arrangements
Company Website: www.trustage.com
ASSUMPTION: TruStage's focus on diversity, equity, and inclusion creates a supportive and inclusive work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in campaign design and data analysis.
Reporting Structure: The Senior Campaign Design Analyst will report directly to the Marketing Department and work cross-functionally with various teams to ensure campaign results and timelines are met.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to advance to a management or leadership role within the Marketing Department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a variety of cross-functional areas, such as IT, Email, Strategy, Creative, Creative Production, and B2B
ASSUMPTION: TruStage's focus on process improvement and cross-functional collaboration creates opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- The remote work arrangement allows for flexibility and the ability to work from anywhere in the United States
- TruStage's headquarters is located in Madison, Wisconsin, with additional offices and employees across the country
- The company has a strong focus on diversity, equity, and inclusion, creating a supportive and inclusive work environment for employees
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, allowing employees to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Data analysis and campaign development skills
- Cross-functional collaboration and communication skills
- Problem-solving and critical thinking abilities
- Process improvement and project management experience
Application Tips:
- Highlight relevant experience in data analysis, campaign development, and process improvement
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication
ATS Keywords: Data Analysis, Campaign Development, Relational Databases, Analytical Skills, Teamwork, Leadership, Communication, Critical Thinking, Project Methodologies, Process Improvement, Ecommerce Marketing, Direct Mail, Problem Solving, Creativity, Time Management
ASSUMPTION: TruStage's interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- MS-SQL
- Campaign software
- Word processing software (e.g., Microsoft Word)
- Spreadsheet software (e.g., Microsoft Excel)
ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- People helping people
- Integrity
- Inclusion
- Excellence
- Accountability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on process improvement and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with large datasets and analyzing complex information?
- Do you have a strong commitment to continuous learning and process improvement?
ASSUMPTION: TruStage's focus on collaboration, data-driven decision-making, and continuous learning creates a supportive and inclusive work environment for employees.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a remote work environment
- Adapting to changes in campaign strategies and priorities
- Working with large datasets and complex information
- Identifying and implementing process improvements in a cross-functional team setting
ASSUMPTION: The remote work arrangement, data-intensive nature of the role, and cross-functional collaboration can present unique challenges for candidates in this position.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Senior Campaign Manager, with a focus on data analysis and campaign development
- TruStage's focus on process improvement and cross-functional collaboration sets this role apart from similar positions in other organizations
- Career progression in this role may lead to management or leadership positions within the Marketing Department
ASSUMPTION: TruStage's unique focus on process improvement and cross-functional collaboration creates opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and implementing a new campaign strategy to improve response rates and conversions
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with cross-functional teams to streamline campaign processes and improve efficiency
ASSUMPTION: The sample projects provided are representative of the types of initiatives and initiatives a Senior Campaign Design Analyst may work on at TruStage.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign development process and how this role fits into it?
- How does TruStage support cross-functional collaboration and communication between teams?
- What opportunities are there for growth and development within the Marketing Department?
- How does TruStage measure the success of its campaigns, and how does this role contribute to that process?
- What is the work-life balance like for this role, and how does TruStage support remote employees?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication
- Research TruStage's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
