📌 Core Information
🔹 Job Title: Senior Campaign Developer
🔹 Company: Fidelity Investments
🔹 Location: Westlake, TX (with remote/hybrid options for other locations)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site every other week)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining targeted recipient lists for communication campaigns
- Collaborating with internal message sponsors to understand objectives and customer messaging requirements
- Ensuring timely, flawless delivery of marketing, service, and regulatory communications to customers
- Working with large and varied data sets to conduct analysis and generate meaningful insights
- Building complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
ASSUMPTION: This role requires a strong background in data analysis and campaign management, with a focus on attention to detail and quality assurance.
📋 Key Responsibilities
✅ Understand communication targeting requirements and develop logic to identify and segment the intended audience
✅ Work with large and varied data sets to conduct analysis on current customer activity and generate concise reporting, contact lists, and meaningful insights
✅ Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
✅ Develop scalable, repeatable processes for building target populations
✅ Audit and perform quality assurance on communication campaigns to ensure flawless delivery, including peer and team design reviews
✅ Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
✅ Escalate issues related to scope, schedule, and quality
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under tight project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Data Science, Statistics, or a related discipline)
Experience: 5-10 years of experience in campaign management, data analysis, or a related field
Required Skills:
- Proficient in Oracle, Snowflake, and SQL Server databases
- Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
- Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
- Attention to detail (emphasis on quality a must)
- Ability to multi-task, prioritize, take on responsibility, and work well under tight project deadlines
- Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
- Ability to interact with a variety of staff across functions and levels
- Campaign management experience (preferably Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder)
Preferred Skills:
- Experience in the financial services industry
- Familiarity with Fidelity's products and services
ASSUMPTION: Candidates with experience in campaign management and data analysis in the financial services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $81,000 - $137,000 per year (based on job responsibilities, geographic location, candidate’s relevant experience, and other factors)
Benefits:
- Comprehensive health care coverage and emotional well-being support
- Market-leading retirement
- Generous paid time off and parental leave
- Charitable giving employee match program
- Educational assistance, including student loan repayment, tuition reimbursement, and learning resources
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (on-site every other week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically workplace investing and retirement services
Company Size: 10,001+ employees (as of 2025)
Founded: 1946
Company Description:
- Fidelity Investments is a leading provider of workplace investing, retirement, and investment products and services
- The company offers a wide range of services, including retirement savings plans, investment management, and brokerage services
- Fidelity is committed to helping customers achieve their financial goals and strengthen their financial well-being
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- IRA
- 401k
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: www.fidelity.com
ASSUMPTION: Fidelity Investments is a well-established company with a strong reputation in the financial services industry. This role offers the opportunity to work for a large, stable organization with a focus on customer-centric solutions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports to the Message Execution Center team within the Workplace Investing business unit
Work Arrangement: Hybrid (on-site every other week)
Growth Opportunities:
- Potential to take on more complex projects and mentor junior team members
- Opportunities to learn and develop skills in new technologies and platforms
- Possibility to advance to a leadership or management role within the team or organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (on-site every other week)
Office Location(s): Westlake, TX (with remote/hybrid options for other locations, including Greenwood Village, CO; Albuquerque, NM; Covington, KY; and Smithfield, RI)
Geographic Context:
- Westlake, TX: A suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with a lower cost of living compared to major cities
- Other locations: Each location offers unique benefits and considerations, with varying costs of living, climates, and cultural attractions
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (on-site every other week)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess technical skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and team dynamics
- Final interview with the hiring manager or a panel of team members to discuss career growth and next steps
Key Assessment Areas:
- Technical skills in campaign management, data analysis, and SQL query development
- Attention to detail and quality assurance processes
- Interpersonal skills and ability to work well with a variety of staff across functions and levels
- Cultural fit and alignment with Fidelity's values and mission
Application Tips:
- Highlight relevant experience in campaign management, data analysis, and quality assurance processes
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Campaign management, data analysis, SQL query development, quality assurance, attention to detail, interpersonal skills, hybrid work arrangement
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Unica Campaign
- Twilio Segment
- Salesforce Journey Builder
- Oracle, Snowflake, and SQL Server databases
- SQL query development tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Putting customers first
- Collaboration
- Innovation
- Excellence
Work Style:
- Data-driven and analytical
- Attention to detail and quality-focused
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
Self-Assessment Questions:
- Do you have a strong attention to detail and a commitment to quality assurance processes?
- Are you comfortable working with large and varied data sets to conduct analysis and generate meaningful insights?
- Do you have experience in campaign management and working with internal customers to understand their objectives?
- Are you able to work well under tight project deadlines and manage multiple priorities effectively?
ASSUMPTION: Fidelity Investments values candidates who are data-driven, collaborative, and committed to putting customers first.
⚠️ Potential Challenges
- Working with large and varied data sets may require significant time and effort to ensure accuracy and completeness
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with team members
- The role may require working on tight project deadlines and managing multiple priorities effectively
- The financial services industry is subject to strict regulations and compliance requirements, which may impact the scope and nature of the role
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a commitment to work-life balance.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position places a greater emphasis on data analysis and quality assurance processes
- In the financial services industry, this role may require a higher level of attention to detail and compliance with regulatory requirements
- Career path comparison: This role offers opportunities for professional growth and development within a large, established organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and maintaining targeted recipient lists for a major marketing campaign, with a focus on data accuracy and completeness
- Conducting a comprehensive analysis of customer activity and behavior to inform targeted communication strategies
- Building complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder to ensure accurate and timely delivery of communications
ASSUMPTION: These sample projects illustrate the data-driven, analytical, and quality-focused nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and work environment for this role?
- How does this role fit into the broader organization and contribute to Fidelity's mission and values?
- What opportunities are there for professional growth and development within this role and the organization?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
- What are the most significant challenges facing the team or organization in the near future, and how can this role contribute to addressing them?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the organization, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Research Fidelity Investments and the Workplace Investing business unit to demonstrate your interest and engagement
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
