Senior Campaign Executive

📌 Core Information

🔹 Job Title: Senior Campaign Executive

🔹 Company: TEAM LEWIS

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving media relations and project management for client accounts
• Crafting compelling content and press materials
• Liaising with clients, teams, and media contacts
• Managing and growing client relationships
• Integrating social media into PR campaigns

ASSUMPTION: This role requires a balance of strong communication skills, creativity, and organizational prowess to manage client accounts and media relations effectively.

📋 Key Responsibilities

✅ Manage day-to-day media liaison and project management within accounts

✅ Pitch engaging client stories to media, bloggers, analysts, and influencers

✅ Create and refine campaign programs, ensuring ongoing relevance

✅ Deploy rapid response to breaking news on behalf of clients

✅ Research, identify, and approach appropriate media contacts and influencers

✅ Draft a range of written materials, including biographies, media alerts, and Q&As

✅ Use social media platforms to expand networks and positively impact client results

✅ Mentor and provide advice to graduates and account executives within the team

ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and team leadership, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field

Experience: Proven experience (2-5 years) working in a B2B, corporate, consumer, or digital communications agency environment at a Campaign Executive or Senior Campaign Executive level

Required Skills:

• Excellent communication and presentation skills
• Proven media relations experience
• Strong writing and content creation abilities
• Familiarity with social media platforms and digital media
• Ability to manage multiple projects and deadlines
• Proven ability to build and maintain client relationships

Preferred Skills:

• Experience with media databases and monitoring tools
• Fluency in additional languages
• Knowledge of the tech industry or relevant sector

ASSUMPTION: Candidates should have a strong portfolio demonstrating their writing, content creation, and media relations skills.

💰 Compensation & Benefits

Salary Range: MYR 8,000 - 12,000 per month (industry standard for mid-senior level roles in Kuala Lumpur)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Generous time off and leave policies
• Opportunities for professional development and training

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level roles in Kuala Lumpur's advertising and PR sector.

📌 Applicant Insights

🔍 Company Context

Industry: TEAM LEWIS is a global marketing agency specializing in creative campaigns for commercial and community causes, with 26 offices across Asia, EMEA, and North America.

Company Size: TEAM LEWIS has 501-1,000 employees globally, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: TEAM LEWIS was founded in 1995 and has since grown into a leading global marketing agency.

Company Description:

• TEAM LEWIS offers a range of services, including public relations, social media and digital PR, creative services, analyst relations, and corporate communication.
• The company is committed to creating and fostering an inclusive workplace that supports and celebrates diversity.
• TEAM LEWIS is an Equal Opportunity Employer, dedicated to creating an environment focused on equality, empowerment, and respect.

Company Specialties:

• Public Relations
• Social media & digital PR
• Creative services
• Analyst relations
• Corporate communication
• Internal communication
• International campaign management
• Media relations
• Digital marketing
• Integrated Marketing
• Digital
• Web development
• and digital experiences

Company Website: teamlewis.com

ASSUMPTION: TEAM LEWIS' global presence and diverse service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The Senior Campaign Executive reports directly to the Campaign Manager or Campaign Director.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to Campaign Manager or Campaign Director roles
• Expansion into other service areas, such as creative services or digital marketing
• Opportunities to work on international client accounts

ASSUMPTION: With TEAM LEWIS' global presence and diverse service offerings, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: TEAM LEWIS' Kuala Lumpur office is located in Q Sentral @ Kuala Lumpur Sentral, a modern and well-connected commercial hub.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of approximately 1.8 million people.
• The city is a major commercial and cultural center in Southeast Asia, with a thriving arts, entertainment, and food scene.
• Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: TEAM LEWIS' Kuala Lumpur office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Media relations and content creation abilities
• Problem-solving and project management skills
• Cultural fit and alignment with TEAM LEWIS' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your media relations and content creation work to showcase during the interview
• Research TEAM LEWIS' clients and industry focus to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Media Relations, Client Management, Content Creation, Digital Media, Social Media, Project Management, Team Leadership, Presentation Skills, Creative Thinking, Attention to Detail, Analytical Skills, Communication Skills, Networking, Time Management, Mentoring

ASSUMPTION: TEAM LEWIS' hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: TEAM LEWIS provides the necessary tools and technologies for employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Excellence
• Diversity

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and development
• Supportive and inclusive company culture

Self-Assessment Questions:

• How do you approach building and maintaining strong client relationships?
• Can you provide an example of a successful media relations campaign you've led or contributed to?
• How do you stay organized and manage multiple projects and deadlines?

ASSUMPTION: TEAM LEWIS values candidates who are creative, collaborative, and committed to delivering excellence in their work.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously
• Dealing with tight deadlines and breaking news situations
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, global organization with diverse service offerings

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Senior Campaign Executive roles, this position offers a broader range of client accounts and industries, providing more diverse experience and growth opportunities.
• TEAM LEWIS' global presence and diverse service offerings set it apart from smaller, regional agencies.
• Career progression in this role may involve expanding into other service areas or working on international client accounts.

ASSUMPTION: TEAM LEWIS' unique combination of global presence, diverse service offerings, and supportive company culture makes it an attractive option for mid-career professionals seeking growth and development opportunities.

📝 Sample Projects

• Managing a high-profile client's media relations campaign, securing coverage in top-tier publications and generating significant buzz
• Creating and executing a social media strategy for a tech startup, increasing engagement and followers by 50% within six months
• Developing and implementing a crisis communication plan for a multinational corporation, ensuring swift and effective response to a major incident

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Campaign Executive at TEAM LEWIS.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the team's overall structure and goals?
• What opportunities are there for professional development and growth within the organization?
• How does TEAM LEWIS support work-life balance for its employees?
• What are the most rewarding aspects of working at TEAM LEWIS, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TEAM LEWIS job portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your media relations and content creation work to showcase during the interview
• Research TEAM LEWIS' clients and industry focus to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.