📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Citi
🔹 Location: Belfast, United Kingdom
🔹 Job Type: Full-Time, Hybrid (2 days remote per week)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading brand awareness campaigns to enhance Citi's employer brand
- Collaborating with digital services and creative teams to guide campaign direction
- Managing and influencing stakeholders across Talent Acquisition and the business
- Using performance data and audience insights to optimize campaigns
- Staying informed on trends in employer branding, digital marketing, and candidate behavior
ASSUMPTION: This role requires a strategic mindset, strong stakeholder management skills, and a solid understanding of digital marketing channels to activate employer brand campaigns at scale.
📋 Key Responsibilities
✅ Lead the development of brand awareness strategies and activate campaigns across key digital channels
✅ Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
✅ Collaborate with creative teams to brief in assets that support campaign objectives
✅ Manage and influence a wide range of stakeholders across Talent Acquisition and the business
✅ Use performance data and audience insights to guide targeting, optimisation, and campaign evolution
✅ Stay informed on trends in employer branding, digital marketing, and candidate behaviour
ASSUMPTION: The role involves hands-on experience with digital marketing platforms, strong project management skills, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Proven experience in leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
Required Skills:
- Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools, and SEO/organic strategies
- Strong stakeholder engagement and cross-functional collaboration skills
- Strong project management skills
- A strategic, solutions-oriented mindset with the confidence to work independently
- Strong understanding of current and evolving organic social media practices
Preferred Skills:
- Understanding of recruitment marketing in a complex, global environment
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office suite, particularly Excel, PowerPoint, and Word, is likely expected for this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £75,000 per annum (Estimated based on industry standards for a Senior Campaign Manager role in the UK)
Benefits:
- Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
- Discretional annual performance-related bonus
- Private medical insurance packages to suit personal circumstances
- Employee Assistance Program
- Pension Plan
- Paid Parental Leave
- Special discounts for employees, family, and friends
- Access to an array of learning and development resources
Working Hours: Full-time, typically 35-40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Campaign Manager role in the UK. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global), Medium-sized team in Belfast
Founded: 1812, with a rich history in global banking and financial services
Company Description:
- Citi's mission is to serve as a trusted partner to clients by responsibly providing financial services that enable growth and economic progress
- Citi has over 200 years of experience helping clients meet the world's toughest challenges and embrace its greatest opportunities
- Citi is a global bank with operations in over 100 countries and jurisdictions
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi Group
ASSUMPTION: Citi is a well-established global financial institution with a strong presence in the UK and worldwide. The Belfast office is part of Citi's global network, offering opportunities for growth and development in a dynamic environment.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing function
Reporting Structure: This role reports directly to the Head of Employer Branding, with close collaboration with digital services and creative teams
Work Arrangement: Hybrid, with up to 2 days working from home per week
Growth Opportunities:
- Progression within the marketing function, such as moving into a management or leadership role
- Expanding skills and expertise in digital marketing, employer branding, and campaign management
- Potential to work on global campaigns and collaborate with teams across different regions
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 60 Sydenham Road, Titanic Quarter Blocks A, B, C, Gateway Offices, Belfast
Geographic Context:
- Belfast is the capital and largest city of Northern Ireland, with a population of approximately 340,000
- The city is known for its vibrant culture, rich history, and beautiful landscapes
- Belfast offers a lower cost of living compared to other major UK cities, with affordable housing and a high quality of life
Work Schedule: Full-time, typically 35-40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: Belfast provides a unique blend of urban and rural living, with easy access to the outdoors and a thriving cultural scene. The office location is in the Titanic Quarter, a regenerated waterfront area with excellent transport links and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the Head of Employer Branding or another senior stakeholder
Key Assessment Areas:
- Digital marketing and employer branding expertise
- Stakeholder management and collaboration skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Citi's values
Application Tips:
- Highlight relevant experience in digital marketing, employer branding, and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful brand awareness campaigns you've led or contributed to
- Research Citi's employer brand and be ready to discuss how your experience aligns with their global employer brand strategy
ATS Keywords: Digital Marketing, Employer Branding, Campaign Management, Stakeholder Management, Brand Awareness, Digital Channels, Performance Data, Candidate Behavior, Global Financial Institution
ASSUMPTION: Citi's application process is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to provide specific examples of their achievements and how they align with Citi's employer brand and values.
🛠️ Tools & Technologies
- Meta Ads Manager
- Programmatic tools (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- SEO and organic strategies (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: The role requires proficiency in digital marketing platforms, project management tools, and Microsoft Office Suite. Familiarity with Citi's proprietary tools and systems may be required upon joining.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity: Putting clients first in everything we do
- Responsibility: Acting like owners, taking accountability for our actions and decisions
- Integrity: Upholding the highest ethical standards in all that we do
- Collaboration: Working together effectively and respectfully to achieve common goals
- Inclusion: Fostering an inclusive culture where everyone can thrive and contribute to their full potential
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on using performance data to inform decision-making
Self-Assessment Questions:
- How do your personal values align with Citi's core values, particularly Client Centricity and Responsibility?
- How do you approach working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you adapt your communication style and approach to work effectively with diverse teams and stakeholders?
ASSUMPTION: Citi's culture is built on a strong set of core values that guide decision-making and behavior. Applicants should be prepared to demonstrate how their personal values and work style align with Citi's culture and expectations.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest trends and best practices in digital marketing and employer branding
- Working in a global organization with diverse teams and time zones
- Balancing the need for strategic thinking with the day-to-day demands of campaign management
ASSUMPTION: The role presents unique challenges and opportunities for growth and development. Applicants should be prepared to navigate a dynamic and fast-paced environment, with a focus on delivering results and driving growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on employer branding and talent attraction
- While the role requires digital marketing expertise, the primary focus is on brand awareness and candidate engagement, rather than direct sales or lead generation
- Career progression in this role may lead to specialized positions within employer branding or broader marketing leadership opportunities
ASSUMPTION: This role is unique in its focus on employer branding and talent attraction within a global financial institution. Applicants should be prepared to leverage their digital marketing expertise in a specialized context.
📝 Sample Projects
- Developing and executing a global brand awareness campaign to support a major recruitment drive
- Collaborating with creative teams to design and produce engaging content for social media and other digital channels
- Analyzing campaign performance data to optimize targeting, messaging, and channel strategy
- Partnering with hiring managers and talent acquisition teams to align campaigns with business priorities and hiring needs
ASSUMPTION: The role offers a unique opportunity to work on high-impact, global campaigns that drive employer brand awareness and support talent attraction efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current employer branding strategy and how this role fits into its execution?
- How does the team collaborate with other departments, such as Talent Acquisition and Business Units, to align campaigns with hiring priorities?
- What are the key performance indicators (KPIs) used to measure the success of employer branding campaigns, and how are they tracked and reported?
- How does Citi support the professional development and growth of its marketing team members?
- What is the team's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and commitment to understanding Citi's employer branding strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, employer branding, and campaign management
- Prepare examples of successful brand awareness campaigns you've led or contributed to
- Research Citi's employer brand and be ready to discuss how your experience aligns with their global employer brand strategy
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
