Senior Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Nothing

🔹 Location: Gurgaon, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving commercial success of Nothing's product line in India through integrated marketing campaigns
• Leading cross-functional teams to ensure campaign alignment and efficiency
• Defining local product and launch strategies
• Overseeing creative briefing and asset delivery
• Managing campaign budgets and performance

ASSUMPTION: This role requires a strong background in integrated marketing campaign management, preferably within tech or consumer electronics. Candidates should be comfortable working in fast-paced environments and have a proven track record of driving business performance.

📋 Key Responsibilities

✅ Lead integrated marketing campaigns (IMC) from pre-launch to lifecycle, ensuring all touchpoints are connected and consistent

✅ Define local product and launch strategy, adapting global positioning and messaging for the Indian market

✅ Oversee creative briefing and asset delivery, working with in-house creatives and agencies to ensure high-quality standards

✅ Manage campaign budget and performance, tracking spend and ROI, and making data-driven optimizations

✅ Act as the primary marketing lead for channel partners, aligning on campaign timelines and promotional windows

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership skills to keep workstreams coordinated and timelines on track.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in integrated marketing campaign management, ideally within tech, consumer electronics, or high-growth consumer brands

Required Skills:

• Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases
• Demonstrated ownership mindset and ability to drive business performance independently
• Exceptional attention to detail and high bar for creative execution
• Strong cross-functional leadership skills and ability to bring clarity and direction to teams
• Experience working with limited budgets and maximizing impact through efficiency and creativity
• Fluency in English

Preferred Skills:

• Experience working in the Indian market
• Fluency in Hindi

ASSUMPTION: Candidates with experience in tech or consumer electronics marketing are strongly encouraged to apply. Familiarity with the Indian market is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 30,00,000 per annum (Based on experience and industry standards for senior marketing roles in India)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in India. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 501-1,000 employees (Mid-sized company offering a mix of startup agility and established resources)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Building a world where tech is fun again
• Creating alternative tech products for the young and creative
• Focus on sustainability and collaboration with the Nothing Community

Company Specialties:

• Smartphones
• Audio products
• Smart wearables

Company Website: nothing.tech

ASSUMPTION: Nothing is a fast-growing tech brand with a strong focus on innovation and creativity. Working here offers the opportunity to contribute to a global ecosystem of products that bring joy to people's lives.

📊 Role Analysis

Career Level: Senior (This role offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts)

Reporting Structure: Reports directly to the Global Marketing Director (India)

Work Arrangement: On-site (Gurgaon office) with flexible work arrangements

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunity to work on a wide range of marketing campaigns and initiatives
• Exposure to cross-functional teams and global marketing efforts

ASSUMPTION: This role offers significant growth potential as the company continues to expand its product lines and enter new markets.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Gurgaon, India

Geographic Context:

• Gurgaon is a major IT hub and one of India's most developed cities
• Close proximity to New Delhi, offering easy access to international airports and cultural attractions
• Vibrant tech industry with a strong talent pool

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexible work arrangements)

ASSUMPTION: Working in Gurgaon offers a dynamic and fast-paced work environment with easy access to cultural attractions and international travel opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager
• Final round with the Global Marketing Director (India)

Key Assessment Areas:

• Marketing campaign strategy and execution
• Cross-functional leadership and collaboration
• Attention to detail and creative execution
• Data-driven decision-making and performance tracking

Application Tips:

• Highlight relevant marketing campaign experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns you've led, including challenges faced and solutions implemented

ATS Keywords: Integrated Marketing, Campaign Management, Cross-Functional Leadership, Creative Briefing, Budget Management, Performance Tracking, Channel Marketing, Data Analysis, Brand Building, Attention to Detail, GTM Strategy, Collaboration, Efficiency, Creativity, Product Positioning, Execution Roadmap

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing campaign strategy and execution skills, as well as their ability to work effectively in a cross-functional team environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation platforms, social media management tools, and data analysis tools is beneficial for this role but not required.

👔 Cultural Fit Considerations

Company Values:

• Boldness
• Creativity
• Collaboration
• Fun

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and results-oriented
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working in cross-functional teams and collaborating with various stakeholders?
• Do you have a strong attention to detail and a high bar for creative execution?
• Are you passionate about building brand experiences that are bold, cohesive, and memorable?

ASSUMPTION: Candidates who are comfortable working in fast-paced environments, have strong cross-functional leadership skills, and are passionate about building bold brand experiences will thrive in this role.

⚠️ Potential Challenges

• Managing multiple workstreams and timelines simultaneously
• Working with limited budgets and maximizing impact through efficiency and creativity
• Adapting global product positioning and messaging for the Indian market
• Navigating a fast-growing company with evolving priorities and structures

ASSUMPTION: These challenges can be overcome by strong project management skills, a data-driven approach, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong ownership mindset and the ability to drive business performance independently
• This role offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts
• Career progression in this role may involve taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity to drive marketing campaigns for a fast-growing tech brand and make a significant impact on the company's success.

📝 Sample Projects

• Launching a new smartphone in the Indian market, including defining the local product strategy, creating a comprehensive marketing plan, and executing a successful launch campaign
• Developing and implementing a channel marketing strategy for a major retail partner, including co-branded assets, promotional windows, and content rollout
• Conducting a comprehensive analysis of marketing campaign performance data to identify trends, optimize spend, and maximize ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Campaign Manager at Nothing might undertake.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does Nothing approach cross-functional collaboration and decision-making?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nothing support the professional growth and development of its employees?
• What are the most challenging aspects of working in the Indian market, and how does Nothing address them?

ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
• Prepare examples of successful marketing campaigns you've led, including challenges faced and solutions implemented
• Follow up with the Nothing HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.