Senior Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Xometry

🔹 Location: North Bethesda, MD

🔹 Job Type: Hybrid (5 days on-site)

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing auction-based optimization strategies for top-tier clients
• Analyzing campaign performance metrics and ensuring alignment with client KPIs
• Collaborating with clients and internal teams to achieve strategic objectives
• Operating and managing complex campaigns across multiple channels
• Leveraging data-driven decision-making and analytic tools to drive results

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and client management skills. The ideal candidate will have a proven track record in campaign management and optimization, with a strong background in data-driven decision-making and analytic tools.

📋 Key Responsibilities

✅ Campaign Strategy Development: Design and implement auction-based optimization strategies tailored to client needs and business objectives

✅ Performance Monitoring: Analyze campaign performance metrics to ensure alignment with client KPIs, identifying opportunities for improvement and implementing actionable solutions

✅ Client Relationship Management: Collaborate with clients to understand their goals, provide regular updates, and recommend strategic adjustments for optimal outcomes

✅ Cross-Functional Collaboration: Work closely with internal teams (sales, product, analytics) to align campaign strategies with broader organizational goals

✅ Optimization Execution: Operate and manage auction-based campaigns for top clients, ensuring adherence to best practices and continuous improvement

✅ Data Analysis & Reporting: Leverage analytics tools to generate insights, track ROI, and present performance reports to stakeholders

✅ Process Improvement: Identify inefficiencies in campaign workflows and implement process enhancements for scalability and effectiveness

✅ Market Research: Stay informed about industry trends, competitor strategies, and emerging technologies to maintain competitive advantage

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may vary depending on the needs of the clients and the organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing or advertising campaign management, preferably with auction-based optimizations

Required Skills:

• Proven track record of managing complex campaigns across multiple channels (e.g., programmatic media, search ads)
• Strong background in data-driven decision-making and analytic tools (e.g., Google Analytics, Tableau, campaign data)
• Demonstrated ability to work effectively in ambiguous situations while maintaining focus on strategic objectives
• Exceptional communication skills for presenting insights and collaborating across departments
• Ability to build relationships with clients and internal stakeholders to foster collaboration and achieve shared goals
• Knowledge of the digital advertising ecosystem, including auction dynamics and real-time bidding platforms

Preferred Skills:

• Experience with Xometry's products or services
• Fluency in additional languages

ASSUMPTION: The required qualifications listed above are essential for the successful performance of this role. However, the company may consider candidates with equivalent experience or skills that demonstrate the ability to excel in this position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Campaign Manager with 5-10 years of experience in the Washington DC - Baltimore Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Campaign Manager with the required experience level in the Washington DC - Baltimore Area. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Xometry operates in the on-demand manufacturing industry, connecting buyers with a global network of manufacturing facilities. The company specializes in providing custom manufacturing solutions, including CNC Machining, 3D Printing, Injection Molding, Sheet Metal Fabrication, Sheet Cutting, and Casting.

Company Size: Xometry is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Xometry was founded in 2013 and became a public company listed on NASDAQ (symbol: XMTR) in 2020.

Company Description:

• Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world.
• The company's proprietary technology creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies.
• Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses.

Company Specialties:

• Production Manufacturing
• Rapid Prototyping
• RFQ Service
• Supply Chain Solutions
• On-demand Manufacturing
• Large-scale Production
• Quality Assurance
• Vetted Supplier Network
• Competitive Pricing
• US Manufacturing Network
• Global Manufacturing Network
• ITAR-registered
• ISO 9001:2015
• ISO 13485:2016
• IATF 16949:2016
• AS9100D

Company Website: https://www.xometry.com

ASSUMPTION: Xometry's focus on technology and innovation in the manufacturing industry creates a unique work environment that values creativity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in campaign management and optimization.

Reporting Structure: The Senior Campaign Manager will report directly to the Director of Campaign Management and work closely with various internal teams, including sales, product, and analytics.

Work Arrangement: This is a hybrid role, with employees working on-site for five days per week and the option to work remotely one day per week.

Growth Opportunities:

• As Xometry continues to grow, there may be opportunities for the Senior Campaign Manager to take on additional responsibilities or move into a management role.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.
• Xometry's focus on innovation and technology creates a dynamic work environment where employees can learn and develop new skills.

ASSUMPTION: The Senior Campaign Manager role offers a unique opportunity to work in a fast-paced, innovative environment and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Xometry's headquarters is located in North Bethesda, Maryland, with additional offices in Lexington, Kentucky; Culver City, California; and New York, New York.

Office Location(s): 6116 Executive Blvd, Floor 8, North Bethesda, MD 20852

Geographic Context:

• The Washington DC - Baltimore Area is a major hub for technology and innovation, providing ample opportunities for professional growth and development.
• The area offers a diverse range of cultural attractions, recreational activities, and dining options.
• The cost of living in the Washington DC - Baltimore Area is generally higher than the national average, with median home prices and rental costs reflecting this.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still benefiting from the collaborative and dynamic work environment at Xometry's headquarters.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and team members
• Final interview with the Director of Campaign Management
• Background check and offer extension

Key Assessment Areas:

• Campaign management and optimization skills
• Data-driven decision-making and analytic skills
• Communication and collaboration skills
• Client management and relationship-building skills
• Alignment with Xometry's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with auction-based optimizations and data-driven decision-making
• Research Xometry's products and services to demonstrate your understanding of the company and its offerings
• Prepare examples of your past campaign management successes and the strategies you used to achieve optimal results

ATS Keywords: Campaign Management, Auction-Based Optimization, Data-Driven Decision Making, Client Relationship Management, Cross-Functional Collaboration, Performance Monitoring, Process Improvement, Market Research, Analytic Tools, Communication Skills, Digital Advertising, Auction Dynamics, Real-Time Bidding, Strategic Adjustments, ROI Tracking, Complex Campaigns, Team Collaboration

ASSUMPTION: The interview process for the Senior Campaign Manager role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with Xometry's company values and work environment.

🛠️ Tools & Technologies

• Google Analytics
• Tableau
• Campaign data and analytics tools
• Real-time bidding platforms
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Senior Campaign Manager will be expected to have a strong working knowledge of the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Xometry values creativity, continuous learning, and a commitment to staying ahead of industry trends
• Collaboration: Xometry fosters a collaborative work environment where employees support and learn from one another
• Customer Focus: Xometry prioritizes customer satisfaction and strives to exceed client expectations
• Integrity: Xometry values honesty, transparency, and ethical business practices
• Accountability: Xometry holds employees responsible for their actions and encourages a culture of ownership and responsibility

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Focus on innovation and technology
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with diverse teams to achieve shared goals?
• Do you have a proven track record of managing complex campaigns and driving results through data-driven decision-making?
• Are you passionate about staying up-to-date with industry trends and emerging technologies?
• Do you value innovation, creativity, and continuous learning?

ASSUMPTION: The ideal candidate for the Senior Campaign Manager role will be a strategic thinker with a strong background in campaign management and optimization, as well as a passion for innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• The Senior Campaign Manager role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
• The role may involve tight deadlines and high-pressure situations, requiring strong time management and prioritization skills
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
• The cost of living in the Washington DC - Baltimore Area may be higher than in other regions, potentially impacting the candidate's overall compensation package

ASSUMPTION: The potential challenges listed above are inherent in the Senior Campaign Manager role and should be carefully considered by candidates during the application and interview process.

📈 Similar Roles Comparison

• The Senior Campaign Manager role at Xometry is similar to other senior-level campaign management positions in the marketing and advertising industry, but with a focus on auction-based optimizations and a strong emphasis on data-driven decision-making
• The role may differ from other campaign management positions in the manufacturing industry, which may have a more narrow focus on specific products or services
• The career path for a Senior Campaign Manager at Xometry may lead to roles such as Director of Campaign Management, Vice President of Marketing, or other senior-level marketing positions within the company or the broader industry

ASSUMPTION: The Senior Campaign Manager role at Xometry offers a unique opportunity to work in a dynamic, innovative environment and make a significant impact on the company's growth and success. However, the specific responsibilities and career path may vary depending on the candidate's skills, experience, and the company's evolving needs.

📝 Sample Projects

• Developing and executing a comprehensive auction-based optimization strategy for a Fortune 500 client, resulting in a 25% increase in campaign performance and a 15% reduction in cost per acquisition
• Conducting a competitive analysis of the digital advertising landscape for a mid-sized e-commerce client, identifying opportunities for improvement and implementing strategic adjustments to drive a 20% increase in revenue
• Managing a team of campaign managers to execute a large-scale, multi-channel campaign for a global non-profit organization, resulting in a 30% increase in donations and a 20% increase in event attendance

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of campaigns and initiatives a Senior Campaign Manager at Xometry may be responsible for. However, the specific projects and initiatives may vary depending on the candidate's skills, experience, and the company's evolving needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to auction-based optimizations and how this role fits into that strategy?
• How does Xometry support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
• How does Xometry measure the success of its campaign management efforts, and what metrics are most important for this role?
• What are the biggest challenges facing the company's campaign management efforts, and how can this role help address them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the Senior Campaign Manager role, the company's culture and values, and the specific challenges and opportunities facing the campaign management team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Xometry Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign management successes and the strategies you used to achieve optimal results
• Research Xometry's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.