📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Phoenix Group
🔹 Location: London, United Kingdom (Hybrid)
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London or Edinburgh offices)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand campaigns and activations
- Creating content plans for audiences and activations
- Managing agencies and stakeholders to deliver campaigns
- Working in a matrix organization and influencing up to MD level
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It is ideal for a candidate with proven campaign management experience and a strong understanding of the financial services industry.
📋 Key Responsibilities
✅ Develop and execute creative brand campaigns and activations
✅ Create ongoing content plans for audiences and activations
✅ Manage agencies and stakeholders to deliver campaigns on time and to budget
✅ Influence and engage stakeholders up to MD level in a matrix organization
✅ Use insight, data, and competitor analysis to create campaign strategies
ASSUMPTION: The successful candidate will have experience leading high-impact campaigns, managing multi-channel activations, and working with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in campaign management, with a focus on brand campaigns and activations
Required Skills:
- Proven track record of delivering high-impact campaigns
- Excellent project management skills
- Strong stakeholder engagement and influencing skills
- Data-driven approach to campaign strategy
- Experience working in a matrix organization
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: While experience in the financial services industry is not a strict requirement, it would be beneficial for the successful candidate to have an understanding of the sector and its regulations.
💰 Compensation & Benefits
Salary Range: £60,000 - £72,000 per year (Based on industry standards for a Senior Campaign Manager role in London)
Benefits:
- 16% bonus up to 32%
- Private medical cover
- 38 days annual leave
- Excellent pension
- 12x salary life assurance
- Career breaks
- Income protection
- 3x volunteering days
Working Hours: 38 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is based on industry standards for a Senior Campaign Manager role in London. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1852 (as Standard Life)
Company Description:
- Phoenix Group is a long-term savings and retirement business
- Offers closed book pensions and life assurance funds
- Operates through brands such as SunLife, Standard Life, Phoenix Life, and ReAssure
Company Specialties:
- Closed book pensions & life
- Life consolidator
- Specialist consolidator
- Life assurance funds
- Pensions and savings
- Retirement
Company Website: http://www.thephoenixgroup.com/
ASSUMPTION: Phoenix Group is a well-established company with a strong presence in the financial services industry. Its size and history provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Head of Content, with matrix reporting to other departments as needed
Work Arrangement: Hybrid (London or Edinburgh offices, with time spent working in the office and at home)
Growth Opportunities:
- Potential to progress to a Head of Content or similar role
- Opportunities to work on diverse campaigns and activations
- Chance to develop leadership and influencing skills
ASSUMPTION: This role offers opportunities for career progression and skill development within the marketing function and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces
Office Location(s): London, Edinburgh
Geographic Context:
- London: Vibrant, multicultural city with excellent transport links and amenities
- Edinburgh: Historic city with a strong financial services industry and high quality of life
Work Schedule: 38 hours per week, with flexible working options available
ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote work, allowing for a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and CV review
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a panel of stakeholders
- Final interview with the Head of Content
Key Assessment Areas:
- Campaign management experience
- Project management skills
- Stakeholder engagement and influencing
- Data-driven approach to campaign strategy
- Alignment with Phoenix Group values
Application Tips:
- Tailor your CV and cover letter to highlight your campaign management experience and relevant skills
- Prepare examples of successful campaigns you have led and the results you achieved
- Research Phoenix Group and its brands to demonstrate your understanding of the business
ATS Keywords: Campaign Management, Brand Campaigns, Activations, Stakeholder Engagement, Project Management, Data-Driven Strategy
ASSUMPTION: The application process is designed to assess the candidate's relevant experience, skills, and cultural fit. The interview process involves multiple stakeholders to ensure a well-rounded evaluation.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Campaign management software (e.g., Adobe Campaign, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will be proficient in using relevant campaign management, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Responsible
- Ambitious
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have experience working in a matrix organization and influencing stakeholders up to MD level?
- Are you comfortable working with data and using it to inform campaign strategy?
- Do you thrive in a collaborative and inclusive work environment?
ASSUMPTION: Phoenix Group values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit are more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies to deliver campaigns on time and to budget
- Working in a matrix organization and influencing stakeholders up to MD level
- Keeping up with industry trends and regulatory changes in the financial services sector
- Balancing the demands of multiple campaigns and activations
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Senior Campaign Manager roles, this position offers a competitive salary and benefits package
- Unlike some other roles, this position requires experience working in a matrix organization and influencing stakeholders up to MD level
- Career progression opportunities are available within the marketing function and the wider organization
ASSUMPTION: This role offers a competitive package and opportunities for career growth, making it an attractive option for experienced campaign managers.
📝 Sample Projects
- Developing and executing a multi-channel brand activation campaign to launch a new product
- Creating a content plan for a specific audience segment to support a targeted marketing campaign
- Managing an agency to deliver a high-impact brand campaign on time and to budget
ASSUMPTION: These sample projects provide an insight into the types of campaigns and activations the successful candidate will be responsible for delivering.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the wider marketing strategy for the company?
- What are the most significant challenges facing the marketing department currently?
- How does Phoenix Group support the professional development of its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to provide insight into the role, the department, and the company, helping the candidate to make an informed decision about whether the position is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your campaign management experience and relevant skills
- Prepare examples of successful campaigns you have led and the results you achieved
- Research Phoenix Group and its brands to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
