Senior Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: DataRobot

🔹 Location: Remote Canada - ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive growth campaign strategies
• Leading multi-channel campaign execution and optimization
• Collaborating with cross-functional teams to create compelling campaign assets
• Analyzing campaign performance and making data-driven optimizations
• Managing campaign budgets and ensuring optimal resource allocation

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will have a proven track record in B2B SaaS demand generation and be comfortable using AI tools to accelerate their work.

📋 Key Responsibilities

✅ Campaign Strategy & Planning: Develop and manage comprehensive growth campaign strategies aligned with business goals, target audience, and revenue objectives.

✅ Multi-Channel Execution: Lead the execution of campaigns across various channels, including email marketing, content syndication, webinars, virtual events, and website experiences.

✅ Content Collaboration: Partner closely with content and product marketing teams to develop compelling campaign assets that support campaign objectives and resonate with target personas.

✅ Audience Segmentation & Targeting: Define and refine target audience segments, developing personalized messaging and experiences to maximize engagement and conversion rates.

✅ Performance Monitoring & Optimization: Monitor, analyze, and report on campaign performance against established KPIs, utilizing data-driven insights to continuously optimize campaigns for improved effectiveness and efficiency.

✅ Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources across channels to achieve desired outcomes.

✅ Field Enablement: Collaborate with field marketing to ensure sales teams are equipped with necessary information and tools to follow up on campaign-generated leads effectively.

✅ A/B Testing & Experimentation: Implement a rigorous A/B testing framework for campaign elements to identify best practices and drive continuous improvement.

✅ Market & Competitor Analysis: Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to identify new opportunities and maintain a competitive edge.

ASSUMPTION: This role requires strong analytical skills and a data-driven approach to campaign management. The ideal candidate will be comfortable using AI tools to generate campaign assets and optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: 5 years of experience in integrated campaign management, demand generation, or a similar role in a B2B SaaS environment.

Required Skills:

• Campaign management expertise
• Marketing automation proficiency (e.g., Marketo, Salesforce)
• Analytical acumen
• Strategic thinking
• Communication and collaboration skills
• Project management skills
• Creative mindset
• Results-oriented approach

Preferred Skills:

• Experience with AI tools like ChatGPT, Gemini, or Claude
• Prompt library for AI tools

ASSUMPTION: While not explicitly stated, experience with AI tools and prompt libraries would be highly beneficial in this role, given the company's focus on AI and the requirement to use these tools effectively.

💰 Compensation & Benefits

Salary Range: The annual compensation range for this full-time position is between $110,000 and $170,000 CAD/year. This range represents the annual base salary and may vary based on various factors, including the candidate’s work location, job-related skills, experience, and education.

Benefits:

• Medical, Dental & Vision Insurance
• Flexible Time Off Program
• Paid Holidays
• Paid Parental Leave
• Global Employee Assistance Program (EAP)

Working Hours: Full-time position with standard business hours, but may vary based on the candidate's location and local legal requirements.

ASSUMPTION: The salary range provided is in Canadian dollars and is inclusive of the base salary. Additional compensation components, such as bonuses or equity, may be offered based on the company's compensation policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DataRobot operates in the Software Development industry, focusing on AI, machine learning, and automated machine learning solutions.

Company Size: DataRobot is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: DataRobot was founded in 2012 and has since grown to become a leading AI technology company.

Company Description:

• DataRobot delivers the industry-leading AI applications and platform that maximize impact and minimize risk for businesses.
• The company specializes in data science, machine learning, and AI, offering automated machine learning, augmented analytics, time series modeling, AI production, AI experimentation, and generative AI solutions.
• DataRobot is committed to providing a diverse and inclusive work environment, encouraging all candidates to apply, regardless of their background.

Company Specialties:

• Data Science
• Machine Learning
• Artificial Intelligence
• Automated Machine Learning
• Augmented Analytics
• Time Series Modeling
• AI Production
• AI Experimentation
• Generative AI

Company Website: https://www.datarobot.com

ASSUMPTION: DataRobot's focus on AI and machine learning makes it an attractive employer for candidates interested in working at the intersection of technology and business.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a proven track record in campaign management and a strong understanding of B2B SaaS demand generation.

Reporting Structure: The Senior Campaign Manager will report directly to the Head of Growth Revenue Marketing and collaborate extensively with various teams, including Content Marketing, Product Marketing, Field Marketing, and Marketing Operations.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of DataRobot's offices in Boston, San Francisco, Kyiv, or London.

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within the marketing organization or into other areas of the business.
• The company's focus on AI and machine learning provides ample opportunities for professional development and skill-building.
• DataRobot's commitment to diversity and inclusion creates an environment where employees can grow both personally and professionally.

ASSUMPTION: Given DataRobot's focus on AI and machine learning, candidates with expertise in these areas may have additional growth opportunities within the company.

🌍 Location & Work Environment

Office Type: DataRobot has multiple offices worldwide, with the option to work remotely.

Office Location(s): Boston, San Francisco, Kyiv, London

Geographic Context:

• DataRobot's headquarters are in Boston, with additional offices in San Francisco, Kyiv, and London, providing opportunities for candidates to work in various time zones and cultural environments.
• The company's remote-friendly policy allows employees to work from home or in one of the company's offices, offering flexibility and work-life balance.
• DataRobot's global presence enables employees to collaborate with diverse teams and gain exposure to international markets.

Work Schedule: Full-time position with standard business hours, but may vary based on the candidate's location and local legal requirements.

ASSUMPTION: DataRobot's global presence and remote-friendly policy make it an attractive employer for candidates seeking international exposure and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Campaign management expertise
• Analytical acumen and data-driven decision-making
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with DataRobot's values

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume and cover letter.
• Demonstrate your understanding of DataRobot's products and services, and how your skills and experience align with the company's mission and values.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic environment.
• If applicable, provide examples of your experience with AI tools like ChatGPT, Gemini, or Claude, and how you've used them to accelerate your work.

ATS Keywords: Campaign Management, Demand Generation, B2B SaaS, Marketing Automation, AI Tools, Prompt Library, Strategic Thinking, Analytical Acumen, Collaboration, Project Management

ASSUMPTION: DataRobot's focus on AI and machine learning may require candidates to demonstrate their ability to work effectively with these technologies during the interview process.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• AI Tools (ChatGPT, Gemini, Claude)
• Campaign Management Platforms
• Project Management Tools
• Data Analysis Tools

ASSUMPTION: While not explicitly stated, familiarity with AI tools and campaign management platforms is likely to be beneficial in this role, given the company's focus on AI and the requirement to use these tools effectively.

👔 Cultural Fit Considerations

Company Values:

• Wow Our Customers
• Set High Standards
• Be Better Than Yesterday
• Be Rigorous
• Assume Positive Intent
• Have the Tough Conversations
• Be Better Together
• Debate, Decide, Commit
• Deliver Results
• Overcommunicate

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record in B2B SaaS demand generation and campaign management?
• Are you comfortable working with AI tools and using prompts to generate campaign assets and optimize performance?
• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
• Are you results-oriented and focused on continuous improvement?

ASSUMPTION: DataRobot's focus on AI and data-driven decision-making requires candidates to be comfortable working with these technologies and demonstrate strong analytical skills.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Adapting to a fast-paced, dynamic work environment
• Working effectively with AI tools and generating high-quality campaign assets
• Optimizing campaign performance based on data-driven insights and making data-driven decisions
• Collaborating with cross-functional teams and managing stakeholder expectations

ASSUMPTION: Given the role's focus on campaign management, data-driven decision-making, and working with AI tools, candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other campaign management roles, this position places a greater emphasis on working with AI tools and generating high-quality campaign assets.
• DataRobot's focus on AI and machine learning sets this role apart from similar positions in other industries, requiring candidates to have a strong understanding of these technologies.
• Career progression in this role may involve moving into other marketing leadership positions or transitioning into a product management or general management role within the company.

ASSUMPTION: Candidates should be prepared to demonstrate their ability to work effectively with AI tools and generate high-quality campaign assets, as this is a unique aspect of this role compared to similar positions in other industries.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline and revenue growth for a new product launch
• Optimizing campaign performance based on data-driven insights and making data-driven decisions to improve ROI
• Collaborating with cross-functional teams to create compelling campaign assets that resonate with target personas and drive engagement

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the role, requiring candidates to demonstrate their ability to work effectively with AI tools and generate high-quality campaign assets.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at DataRobot and how AI tools are integrated into this process?
• How does DataRobot support the professional development and growth of its marketing team members?
• What is the company's approach to collaboration and cross-functional teamwork, and how does this impact the role of Senior Campaign Manager?
• How does DataRobot measure the success of its campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for career progression within the marketing organization or into other areas of the business for a successful Senior Campaign Manager?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign management experience and achievements, as well as your familiarity with AI tools and data-driven decision-making.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic environment.
• If applicable, provide examples of your experience with AI tools like ChatGPT, Gemini, or Claude, and how you've used them to accelerate your work.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.