Senior Campaign Manager

📌 Core Information 🔹 Job Title: Senior Campaign Manager 🔹 Company: Veralto Global 🔹 Location: Remote (United States) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 18, 2025 🔹 Experience Level: 6-8 years 🔹 Remote Status: Remote 🚀 Job Overview Key aspects of this role include: - Developing and executing strategic B2B marketing growth programs - Driving revenue growth via lead generation and ecommerce - Collaborating with cross-functional teams to deliver innovative campaigns - Analyzing market trends and customer data to inform campaign strategies - Managing budgets and ensuring campaign efficacy ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment. 📋 Key Responsibilities - Campaign Strategy & Execution: - Develop and implement integrated, data-driven marketing campaigns to generate leads and drive ecommerce growth - Collaborate with cross-functional teams to deliver innovative campaigns that align with commercial strategies and organization priorities - Market Analysis & Insights: - Conduct market analysis and customer segmentation to create targeted, personalized content - Leverage tools such as SFDC, Marketo, and Domo to inform business decisions and improve campaign efficacy - Budget Management & Reporting: - Manage campaign budgets and ensure alignment with organizational financial needs - Provide visibility of marketing campaigns to key stakeholders within the organization - Process Improvement & Best Practices: - Drive Veralto Enterprise System best practices across campaign process and metric tracking - Identify and lead others to solve complex problems; interpret internal and external business issues and recommend best practices ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a remote team environment. 🎯 Required Qualifications Education: - Bachelor’s degree, MBA preferred Experience: - 6-8 years of experience developing and executing strategic B2B marketing growth programs Required Skills: - Proven experience planning and executing fully integrated, innovative, multi-channel campaigns - Understanding of water analytics market (a plus) - Campaign and agency experience (a plus) - Strong analytical skills and data-driven mindset - Excellent communication and collaboration skills - Ability to travel up to 20% of the time Preferred Skills: - Familiarity with SFDC, Marketo, and Domo - Experience with customer segmentation and personalization - Knowledge of the water analytics industry ASSUMPTION: While a background in the water analytics industry is not required, it would be beneficial for understanding the market and customer needs. 💰 Compensation & Benefits Salary Range: $115,000 - $125,000 USD per year Benefits: - PTO - Flexible working hours - Professional onboarding and training options - Career coaching and development opportunities - Health benefits (medical/dental/vision) - 401(k) Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Environmental Services Company Size: 501-1,000 employees Founded: 1998 (as Trojan Technologies) Company Description: Trojan Technologies, an operating company of Veralto, provides innovative physical water treatment solutions across municipal, industrial, and residential customers. Their product brands include TrojanUV, Aquafine, VIQUA, AQUAFIDES, and Aria Filtra. The company is headquartered in London, Ontario, with a strong focus on global water quality objectives. Company Specialties: - Advanced Oxidation - UV-oxidation - Environmental Contaminant Treatment - UV Water Treatment - Municipal Water Treatment - Residential Water Treatment - Industrial Water Treatment - Food & Beverage Water Treatment - Life Sciences Water Treatment - Microelectronics Water Treatment - Drinking Water Treatment - Wastewater Treatment - Water Reuse - Water Remediation - Alternative to chlorine - Microfiltration - Liquid Sugar Treatment - UV Disinfection - One Water - Trailer filtration Company Website: ASSUMPTION: Trojan Technologies' focus on water treatment makes it an ideal fit for candidates passionate about environmental sustainability and global health. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the Director North America Marketing Campaigns & Operations Work Arrangement: Remote, with occasional travel up to 20% of the time Growth Opportunities: - Potential to lead and mentor junior team members - Opportunities to expand responsibilities based on performance and organizational needs - Career progression within the broader Veralto network ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to deepen industry knowledge and advance their career within the Veralto organization. 🌍 Location & Work Environment Office Type: Remote (with occasional travel) Office Location(s): United States (remote work arrangement) Geographic Context: - The United States has a diverse range of climates and landscapes, with varying water quality challenges and regulations - Remote work allows for flexibility in work arrangements and the ability to work from various locations within the country Work Schedule: Full-time, with flexible hours and the ability to work remotely ASSUMPTION: A remote work arrangement requires strong self-motivation, time management skills, and the ability to work effectively in a virtual team environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical skills and data-driven mindset - Campaign management and execution experience - Ability to work effectively in a remote team environment - Understanding of the water analytics market (a plus) Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability 3. Research the company and industry to demonstrate your understanding and enthusiasm for the role ATS Keywords: B2B Marketing, Lead Generation, Ecommerce, Campaign Management, Data Analysis, Problem Solving, Market Analysis, Digital Marketing, Cross-Functional Collaboration, Budget Management, Customer Segmentation, Reporting Tools, Integrated Campaigns, Strategic Planning, Team Leadership, Process Improvement ASSUMPTION: Success in the interview process requires a strong understanding of the role, the company, and the industry, as well as the ability to articulate your skills and experiences effectively. 🛠 Cultural Fit Considerations Company Values: - Customer focus - Innovation - Sustainability - Collaboration - Integrity Work Style: - Data-driven and results-oriented - Collaborative and team-focused - Adaptable and responsive to change - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do your personal values align with the company's core values? 2. Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome? 3. How do you approach working with diverse teams, and how have you handled conflicts or disagreements in the past? ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires close collaboration with cross-functional teams and a deep understanding of the company's mission and values. ⚠️ Potential Challenges 1. Market fluctuations: The water treatment industry can be subject to market fluctuations and regulatory changes, which may impact campaign strategies and budgets 2. Remote work challenges: Working remotely requires strong self-motivation, time management, and effective communication skills to maintain productivity and collaboration 3. Cross-functional team dynamics: Balancing the needs and priorities of various teams and stakeholders can be challenging, requiring strong communication and project management skills 4. Data-driven decision-making: Relying on data to inform campaign strategies and measure success requires a strong analytical mindset and the ability to interpret and act on complex data sets ASSUMPTION: Addressing these challenges requires a proactive, solutions-oriented approach, strong problem-solving skills, and the ability to adapt to changing circumstances. 📈 Similar Roles Comparison 1. Role differences: Unlike other marketing roles, this position focuses specifically on lead generation and ecommerce growth for the North American region, requiring a deep understanding of regional customer needs and market trends 2. Industry-specific context: The water analytics industry has unique market dynamics and regulatory requirements, which may impact campaign strategies and tactics 3. Career path comparison: This role offers significant growth potential, with opportunities to advance within the Veralto organization and expand responsibilities based on performance and organizational needs ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions is crucial for making informed career decisions and setting appropriate expectations for growth and development. 📝 Sample Projects 1. Campaign strategy development: Develop a comprehensive campaign strategy for a new product launch, including market analysis, target customer segments, and integrated marketing tactics 2. Lead generation campaign: Design and execute a targeted lead generation campaign to drive qualified leads for the sales team, utilizing digital channels and account-based marketing (ABM) strategies 3. Ecommerce growth initiative: Implement a data-driven approach to optimize the company's ecommerce platform, improving user experience, conversion rates, and overall revenue ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, requiring a strong understanding of the market, customers, and campaign channels. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team dynamics: How does this role collaborate with other teams, and what are the key priorities for working effectively with cross-functional teams? 3. Growth opportunities: What opportunities are there for professional development and career growth within this role and the broader Veralto organization? 4. Company culture: How would you describe the company culture, and what aspects of it are most important for success in this role? 5. Work-life balance: How does the company support work-life balance for remote employees, and what resources are available to ensure productivity and well-being? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobs.veralto.com/global/en/job/R10261829/Senior-Campaign-Manager) 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for phone or video screening and behavioral interviews, focusing on your problem-solving skills, teamwork, and adaptability 4. Follow up with the hiring team after your interview, expressing your interest in the role and any additional questions you may have 5. If selected for the final round, be prepared to present your thoughts on a hypothetical campaign scenario or market analysis, demonstrating your strategic thinking and data-driven approach ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.