Senior Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Workiva

🔹 Location: Denver, Colorado, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive pipeline generation
• Collaborating cross-functionally with product marketing, sales, and the Workiva ecosystem
• Analyzing campaign performance and optimizing strategies based on data insights
• Managing campaign budgets and ensuring proper return on investment (ROI)
• Partnering with the account-based marketing team to develop campaigns against target accounts

ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation, and account-based marketing. The ideal candidate will have experience in tech marketing, preferably in a SaaS environment, and be comfortable working with global teams in a fast-paced environment.

📋 Key Responsibilities

✅ Demonstrate success in creating, executing, and optimizing marketing programs with assigned revenue targets

✅ Partner with the account-based marketing team to develop and activate campaigns against target accounts and subsequent buying groups

✅ Forecast and meet pipeline goals by establishing and tracking program KPIs, and optimize campaigns using data-based insights

✅ Spearhead cross-functional collaboration to inform the marketing plan and delivery of associated tactical work

✅ Integrate the corporate marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency

✅ Oversee the coordination, scoping, and identification of resources needed to execute full-funnel marketing programs

✅ Manage campaign budget and ensure proper return on investment (ROI)

✅ Work closely with Sales Development Representatives and the broader sales organization to ensure proper alignment and follow up on campaign activities

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple assignments across shared services with competing priorities and tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent combination of education and experience in a related field

Experience: 6+ years in B2B marketing with a strong emphasis on demand generation and account-based marketing.

Required Skills:

• Proven track record of launching and managing goal-achieving marketing campaigns using various channels
• Strong communication skills to articulate and present plans to leadership, sales, and stakeholder groups
• Expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data
• Comfortable managing multiple assignments across shared services with competing priorities and tight deadlines

Preferred Skills:

• Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
• Familiarity with Marketo, Salesforce, and 6sense
• Self-starter who can plan and execute in a fast-paced environment working with global teams

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's global presence.

💰 Compensation & Benefits

Salary Range: $106,000.00 - $172,000.00 (US) per year

Benefits:

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Working Hours: Full-time (40 hours/week) with up to 30% travel required

ASSUMPTION: The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including the candidate's skills, qualifications, experience, and other relevant factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on integrated reporting and disclosure management

Company Size: 1,001-5,000 employees

Founded: 2008

Company Description:

• Workiva is on a mission to power transparent reporting for a better world
• Builds and delivers the world’s leading cloud platform for assured integrated reporting
• Simplifies complex reporting and disclosure challenges by streamlining processes, connecting data and teams, and ensuring consistency

Company Specialties:

• Government Reporting
• Internal Controls
• Section 16
• SEDAR Reporting
• SOX
• SEC Reporting
• CCAR/Stress Tests
• Enterprise Risk Management
• Environmental Health and Safety
• ORSA
• RRP
• Sustainability
• Board Reporting
• Investor Relations
• Managerial Reporting
• CASS
• Statutory Reporting
• Regulatory Reporting
• Internal Audit Management
• Financial Close Reporting
• Berichtspflichten
• ESEF-Berichterstattung
• Geschäftsberichte
• Internes Kontrollmanagement
• Regulatorisches Berichtswesen
• SEC-Berichterstattung
• Reporting annuel
• Gestion des Contrôles Internes
• Reporting réglementaire
• Reporting statutaire
• ESEF Reporting
• Statutory Reporting
• Regulatory Reporting
• Annual Reporting
• ESG and CSRD

Company Website: http://www.workiva.com

ASSUMPTION: Workiva is a publicly traded company with a strong focus on providing transparent reporting solutions for various industries. They value diversity and inclusion, as evidenced by their commitment to equal employment opportunities and affirmative action.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth within the marketing department or into management positions

Reporting Structure: This role reports directly to the Director of Demand Generation

Work Arrangement: Remote OK, with up to 30% travel required

Growth Opportunities:

• Potential to move into a management role within the marketing department
• Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
• Chance to grow within the company as it continues to expand its offerings and global presence

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site) with the option to work remotely from any location within the United States

Office Location(s): 2900 University Blvd, Ames, Iowa 50010, US (Headquarters); 1700 Platte St., Suite 200, Denver, Colorado 80202, US (Remote OK)

Geographic Context:

• Denver, Colorado, is a major city with a thriving tech industry and a high cost of living
• The remote work option allows for flexibility and a better work-life balance
• The company's global presence offers opportunities to work with international teams

Work Schedule: Full-time (40 hours/week) with up to 30% travel required

ASSUMPTION: The remote work option and flexible work arrangements cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and team members
• Final interview with the Director of Demand Generation
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Budget management and ROI focus
• Cross-functional collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of B2B marketing, demand generation, and account-based marketing
• Showcase your ability to manage multiple assignments and meet tight deadlines
• Prepare for behavioral and technical interview questions focused on marketing strategy, data analysis, and cross-functional collaboration

ATS Keywords: B2B Marketing, Demand Generation, Account-Based Marketing, Campaign Management, Data Analysis, Project Management, Cross-Functional Collaboration, Digital Marketing, Sales Alignment, Budget Management, Marketing Automation, SEO, SEM, Email Marketing, Webinars

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the company's current priorities.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• 6sense
• Other marketing automation and analytics tools

ASSUMPTION: Familiarity with Marketo, Salesforce, and 6sense is preferred, but not required. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Customer Focus
• One Workiva
• Results-Driven

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• Do you align with Workiva's core values, particularly integrity, innovation, and customer focus?
• Are you comfortable working in a fast-paced, collaborative environment with global teams?
• Do you have a proven track record of launching and managing goal-achieving marketing campaigns using various channels?
• Are you comfortable managing multiple assignments across shared services with competing priorities and tight deadlines?

ASSUMPTION: Workiva values employees who are passionate about their work, committed to customer success, and dedicated to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple assignments across shared services with competing priorities and tight deadlines
• Keeping up with the fast-paced nature of the tech industry and Workiva's global presence
• Ensuring proper alignment and follow-up with the sales organization and target accounts
• Adapting to changes in the marketing landscape and Workiva's expanding offerings

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on integrated campaign strategy, project management, and cross-functional collaboration
• Industry-specific context: B2B tech marketing, demand generation, and account-based marketing experience is preferred
• Career path comparison: This role offers opportunities for growth within the marketing department or into management positions

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on integrated campaign strategy and cross-functional collaboration sets it apart.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline generation for a new product launch
• Collaborating with the account-based marketing team to create targeted campaigns against high-value accounts
• Optimizing campaign performance based on data insights and adjusting strategies to meet revenue targets

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most significant challenges facing the marketing department currently, and how does this role address them?
• How does Workiva support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Workiva measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and technical interview questions focused on marketing strategy, data analysis, and cross-functional collaboration
• Follow up with the hiring team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.