📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Citi
🔹 Location: Belfast, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (2 days working at home per week)
🚀 Job Overview
Key aspects of this role include:
- Leading brand awareness campaigns across digital channels
- Collaborating with cross-functional teams to align campaigns with Citi's global employer brand
- Managing stakeholders and influencing decision-making
- Optimizing campaigns based on performance data and audience insights
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple campaigns and stakeholders.
📋 Key Responsibilities
✅ Lead the development of brand awareness strategies, partnering with digital teams to activate campaigns across key digital channels
✅ Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
✅ Collaborate with creative teams to brief in assets that support campaign objectives
✅ Manage and influence a wide range of stakeholders across Talent Acquisition and the business
✅ Use performance data and audience insights to guide targeting, optimisation, and campaign evolution
✅ Stay informed on trends in employer branding, digital marketing, and candidate behaviour
ASSUMPTION: This role involves a high level of independence and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Proven experience in leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
Required Skills:
- Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools, and SEO/organic strategies
- Strong stakeholder engagement and cross-functional collaboration skills
- Strong project management skills
- Strategic, solutions-oriented mindset with the confidence to work independently
- Strong understanding of current and evolving organic social media practices
Preferred Skills:
- Understanding of recruitment marketing in a complex, global environment
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) is likely required for this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Campaign Manager in the UK)
Benefits:
- Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
- Discretional annual performance-related bonus
- Private medical insurance packages to suit personal circumstances
- Employee Assistance Program
- Pension Plan
- Paid Parental Leave
- Special discounts for employees, family, and friends
- Access to learning and development resources
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Campaign Manager role in the UK. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global presence with a large employee base)
Founded: 1812 (Over 200 years of experience in the financial services industry)
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress
- Citi has over 200 years of experience helping its clients meet the world's toughest challenges and embrace its greatest opportunities
- Citi is a global bank with an extensive network, connecting millions of people across hundreds of countries and cities
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi Group
ASSUMPTION: Citi's extensive global presence and large employee base suggest a well-established and structured work environment with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Employer Branding, EMEA
Work Arrangement: Hybrid (2 days working at home per week)
Growth Opportunities:
- Potential to take on more responsibility and advance within the employer branding team
- Opportunities to work on global campaigns and collaborate with diverse teams
- possibility to transition into other marketing or talent acquisition roles within Citi
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): 388 Greenwich Street, New York, New York 10013, US; 5900 Hurontario St, Mississauga, ON L5R 0B8, CA; 165 Jalan Ampang, Kuala Lumpur, Federal Territory of Kuala Lumpur 50450, MY; and other global locations
Geographic Context:
- Belfast, Northern Ireland, is a vibrant city with a growing tech industry and a cost of living lower than many other major UK cities
- Citi's Belfast office is part of a global network, offering opportunities to work with international teams
- The city has a strong sense of community and is known for its friendliness and warmth
Work Schedule: Standard working hours are 9:00 AM to 5:30 PM, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the Head of Employer Branding, EMEA
Key Assessment Areas:
- Digital marketing and employer branding expertise
- Stakeholder management and collaboration skills
- Strategic thinking and problem-solving abilities
- Cultural fit with Citi's values and work environment
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Be ready to discuss specific examples of your experience leading digital marketing or employer branding campaigns
- Research Citi's employer brand and be prepared to discuss how you can contribute to its success
ATS Keywords: Digital Marketing, Employer Branding, Stakeholder Management, Campaign Management, Brand Awareness, A/B Testing, SEO, Social Media, Paid Advertising, Performance Analysis
ASSUMPTION: Citi's application process is thorough and competitive, requiring strong preparation and attention to detail.
🛠️ Tools & Technologies
- Meta Ads Manager
- Programmatic tools (e.g., Google Display Network, The Trade Desk)
- SEO and organic strategies (e.g., Google Search Console, SEMrush)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-Centric
- Responsible Finance
- Integrity
- Respect
- Collaboration
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Citi's values, particularly in terms of being client-centric and responsible?
- Are you comfortable working in a hybrid environment, balancing remote work and office collaboration?
- Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to change?
ASSUMPTION: Citi values a diverse and inclusive work environment, and candidates who can demonstrate their fit with the company's values will be most successful.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of digital marketing and employer branding trends
- Working in a global organization with varying time zones and cultural nuances
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other senior campaign manager roles, this position offers a unique opportunity to work on global employer branding campaigns within a large financial institution
- Industry-specific context: Financial services companies often have complex brand architectures and multiple business lines, requiring strong stakeholder management skills
- Career path comparison: This role can serve as a stepping stone to more senior marketing or talent acquisition positions within Citi or other large organizations
ASSUMPTION: This role offers a unique blend of global reach, complex stakeholder management, and opportunities for career growth.
📝 Sample Projects
- Developing and executing a global employer branding campaign to attract talent in high-growth markets
- Collaborating with the creative team to develop visually appealing and on-brand assets for digital channels
- Analyzing campaign performance data to optimize targeting and messaging for better engagement and conversion
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring both creative thinking and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the employer branding team?
- How does this role collaborate with other marketing and talent acquisition teams within Citi?
- What are the most significant challenges facing the employer branding team currently, and how can this role address them?
- What opportunities are there for professional development and growth within this role and the employer branding team?
- How does Citi support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you have thought critically about the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in leading digital marketing or employer branding campaigns, with a focus on brand awareness strategies
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
- If you have relevant portfolio examples, be prepared to share them during the interview process
- Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
