C

Senior Campaign Manager

Citi
Full-time
On-site
Belfast, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Campaign Manager

πŸ”Ή Company: Citi

πŸ”Ή Location: Belfast, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Hybrid (2 days working at home per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading brand awareness campaigns across digital channels
  • Collaborating with cross-functional teams to align campaigns with Citi's global employer brand
  • Managing stakeholders and influencing decision-making
  • Optimizing campaigns based on performance data and audience insights

ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple campaigns and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Lead the development of brand awareness strategies, partnering with digital teams to activate campaigns across key digital channels

βœ… Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies

βœ… Collaborate with creative teams to brief in assets that support campaign objectives

βœ… Manage and influence a wide range of stakeholders across Talent Acquisition and the business

βœ… Use performance data and audience insights to guide targeting, optimisation, and campaign evolution

βœ… Stay informed on trends in employer branding, digital marketing, and candidate behaviour

ASSUMPTION: This role involves a high level of independence and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Proven experience in leading digital marketing or employer branding campaigns, ideally with a brand awareness focus

Required Skills:

  • Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools, and SEO/organic strategies
  • Strong stakeholder engagement and cross-functional collaboration skills
  • Strong project management skills
  • Strategic, solutions-oriented mindset with the confidence to work independently
  • Strong understanding of current and evolving organic social media practices

Preferred Skills:

  • Understanding of recruitment marketing in a complex, global environment

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) is likely required for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£55,000 - Β£70,000 per annum (Based on industry standards for a Senior Campaign Manager in the UK)

Benefits:

  • Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
  • Discretional annual performance-related bonus
  • Private medical insurance packages to suit personal circumstances
  • Employee Assistance Program
  • Pension Plan
  • Paid Parental Leave
  • Special discounts for employees, family, and friends
  • Access to learning and development resources

Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Campaign Manager role in the UK. Actual salary may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global presence with a large employee base)

Founded: 1812 (Over 200 years of experience in the financial services industry)

Company Description:

  • Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress
  • Citi has over 200 years of experience helping its clients meet the world's toughest challenges and embrace its greatest opportunities
  • Citi is a global bank with an extensive network, connecting millions of people across hundreds of countries and cities

Company Specialties:

  • Banking
  • Commercial Banking
  • Investment Banking
  • Wealth Management
  • Credit Cards
  • Capital Markets
  • Equity and Fixed Income Research
  • Consumer Lending
  • Cash Management
  • Transaction Services

Company Website: Citi Group

ASSUMPTION: Citi's extensive global presence and large employee base suggest a well-established and structured work environment with ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Employer Branding, EMEA

Work Arrangement: Hybrid (2 days working at home per week)

Growth Opportunities:

  • Potential to take on more responsibility and advance within the employer branding team
  • Opportunities to work on global campaigns and collaborate with diverse teams
  • possibility to transition into other marketing or talent acquisition roles within Citi

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): 388 Greenwich Street, New York, New York 10013, US; 5900 Hurontario St, Mississauga, ON L5R 0B8, CA; 165 Jalan Ampang, Kuala Lumpur, Federal Territory of Kuala Lumpur 50450, MY; and other global locations

Geographic Context:

  • Belfast, Northern Ireland, is a vibrant city with a growing tech industry and a cost of living lower than many other major UK cities
  • Citi's Belfast office is part of a global network, offering opportunities to work with international teams
  • The city has a strong sense of community and is known for its friendliness and warmth

Work Schedule: Standard working hours are 9:00 AM to 5:30 PM, Monday to Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the Talent Acquisition team
  • Face-to-face or video interview with the hiring manager and/or team members
  • Final interview with the Head of Employer Branding, EMEA

Key Assessment Areas:

  • Digital marketing and employer branding expertise
  • Stakeholder management and collaboration skills
  • Strategic thinking and problem-solving abilities
  • Cultural fit with Citi's values and work environment

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Be ready to discuss specific examples of your experience leading digital marketing or employer branding campaigns
  • Research Citi's employer brand and be prepared to discuss how you can contribute to its success

ATS Keywords: Digital Marketing, Employer Branding, Stakeholder Management, Campaign Management, Brand Awareness, A/B Testing, SEO, Social Media, Paid Advertising, Performance Analysis

ASSUMPTION: Citi's application process is thorough and competitive, requiring strong preparation and attention to detail.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • Programmatic tools (e.g., Google Display Network, The Trade Desk)
  • SEO and organic strategies (e.g., Google Search Console, SEMrush)
  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-Centric
  • Responsible Finance
  • Integrity
  • Respect
  • Collaboration
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to feedback
  • Strong communication and interpersonal skills
  • Self-Assessment Questions:

    • Do you align with Citi's values, particularly in terms of being client-centric and responsible?
    • Are you comfortable working in a hybrid environment, balancing remote work and office collaboration?
    • Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to change?

    ASSUMPTION: Citi values a diverse and inclusive work environment, and candidates who can demonstrate their fit with the company's values will be most successful.

    ⚠️ Potential Challenges

    • Managing multiple stakeholders and balancing competing priorities
    • Keeping up with the fast-paced nature of digital marketing and employer branding trends
    • Working in a global organization with varying time zones and cultural nuances
    • Adapting to a hybrid work environment and maintaining productivity

    ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

    πŸ“ˆ Similar Roles Comparison

    • Compared to other senior campaign manager roles, this position offers a unique opportunity to work on global employer branding campaigns within a large financial institution
    • Industry-specific context: Financial services companies often have complex brand architectures and multiple business lines, requiring strong stakeholder management skills
    • Career path comparison: This role can serve as a stepping stone to more senior marketing or talent acquisition positions within Citi or other large organizations

    ASSUMPTION: This role offers a unique blend of global reach, complex stakeholder management, and opportunities for career growth.

    πŸ“ Sample Projects

    • Developing and executing a global employer branding campaign to attract talent in high-growth markets
    • Collaborating with the creative team to develop visually appealing and on-brand assets for digital channels
    • Analyzing campaign performance data to optimize targeting and messaging for better engagement and conversion

    ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring both creative thinking and data-driven decision-making.

    ❓ Key Questions to Ask During Interview

    • Can you describe the team structure and dynamics within the employer branding team?
    • How does this role collaborate with other marketing and talent acquisition teams within Citi?
    • What are the most significant challenges facing the employer branding team currently, and how can this role address them?
    • What opportunities are there for professional development and growth within this role and the employer branding team?
    • How does Citi support work-life balance for employees working in a hybrid arrangement?

    ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you have thought critically about the work environment and team dynamics.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume to highlight your experience in leading digital marketing or employer branding campaigns, with a focus on brand awareness strategies
    • Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
    • If you have relevant portfolio examples, be prepared to share them during the interview process
    • Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.